SAMSUNG V/S NOKIA

Presented by: Devendra Singh Roll No.: 31 T.Y. BMS Submitted to: Mr. Pallav Das

Introduction
Samsung
Samsung in India

Samsung Headquarters, Seoul

Introduction
Nokia

Nokia Headquarters

History
I.

Samsung
Microsoft acquires Nokia Benefits to Microsoft

II. Nokia

Samsung V/s Nokia in India

Revenue Comparison (2012-13)

Market Share (2012-13)

SWOT Analysis
I. Samsung
Weakness
Patent infringement Too low profit margin Main competitors

Strength
Hardware Integration Excellence in engineering Innovation and design

Opportunities
Growing Indias Smartphone market Growing mobile advertising industry Growing demand for application processors

Threats
Saturated Smartphone markets Rapid technological change Declining margins on hardware production

Focus on environment
Low production costs Largest share

Lack its own OS

Focus on many products

Growth of tablets market

Obtaining patents through acquisitions

Breached patents
Apples iTV launch Price war

SWOT Analysis
II. Nokia
Strength Largest distributor of mobile phone Highly qualified personnel User friendly High re-sale value Weakness No promotion to target the lower class Poor after sales service Opportunities To expand with a wide range of products Stylish aesthetics, fashionable handsets Threats Apple Iphone Devices running on Googles Android operating system Other small market players Better after sales service of the competitors

Very few service centers

4 Ps of Marketing
Samsung
Nokia

Product Life Cycle

Samsung

Nokia
Maturity
Nokia Symbian & N- Series

Growth
Nokia E- series

Nokia Windows & Symbian phones

Decline

Sales curve

Introduction
The Concept Phones

Time

Product Comparison
Samsung Galaxy Series (S4) V/s Nokia Lumia Series (1020)
Design Display Interface and Functionality

Processor & Memory

Internet & Connectivity Camera Multimedia

Call Quality
Battery

Research Methodology
STEPS IN MARKETING RESEACH PROCESS RESEARCH OBJECTIVES RESEARCH APPROACH RESEARCH INSTRUMENT SAMPLING PLAN CONTACT METHOD LIMITATIONS OF RESEARCH

Data Analysis & Data Interpretation

Samsung is a more preferred brand for the price range it offers, user- friendly operating system and better touch response. Customers opt for Android based devices as compared to Windows based phones. These Devices are more affordable. Samsung offers huge variety of Smartphone's to suit every individuals need.

Nokia still reigns the territory of having a better battery backup.

Samsungs product promotion strategies like EMI, online booking, etc. reaches out to a larger population. Nokia holds fort, when its comes to durability of handsets. Samsung offers a better package of features such as web browser, music player, camera, touch response, application download, etc.

Conclusion
Samsung and Nokia both are one of the leading mobile phone manufacturers around the world. Samsung holds 46% of the total market share in the mobile phone market. Consumers are becoming Tech-Savvy and to match their requirements Samsung is manufacturing Smartphones offering various features. Nokia will come into the market with new phones on a new Operating system after its acquisition by Microsoft. Samsung has evolved as the new market leader in the Smartphone segment.