A study on comparative analysis of various stock companies on the basic of activation charges, brokerage and services with respect

to Anagram Stock Broking Limited In Bhubaneswar.

Organization Guide Mr. Trinath Lenka Anagram stock broking Ltd Bhubaneswar Institute Guide Prof.S.B.Rao HDF School of Management Bhubaneswar Presented by Babula Moharana HDF School of Management Bhubaneswar

Plan of Presentation
Overview of Company Analysis Swot Analysis Research Methodology Data analysis Major findings, Recommendation and conclusion of the study References

Overview of company Analysis Anagram Capital Ltd.(Anagram) is amongst the leading retail broking houses in India. It is engaged in offering comprehensive personal finance solutions since 1994. The company is a part of the of the Rs 20 bn Lalbhai Group. Brokerage and financial services firm Edelweiss Capital has acquired Anagram Capital for Rs164 crore in an all-cash deal to expand its footprint across the country.

Contd Vision: To be the leading provider of financial services in India. Mission We will leverage our people, technology, speed and financial capital to: maintain a healthy financial profile and diversify our earnings across businesses and geographies. maintain high standards of governance and ethics. contribute positively to the various countries and markets in which we operate. create value for our stakeholders.

Contd.
Company details: Industry: Financial Services Type : Privately held Status : operating Company size : 2000 employees Clients : 180,000 A average daily equity trading volume Rs.800crore Net profit : 3.5 crore(in FY 2008-2009)

Contd Common job titles: Manager, Branch Manager, Relations Manager and Dealer Gender : Male-88% Female-12% Head office : Ahmadabad Regional office : Mumbai Product offered : Equity, Derivatives, Commodity, Wealth Management, Currency Derivative, Portfolio Management Services, Mutual Funds, Trade, IPO, Insurance

Contd
MEMBERSHIP Cash Market : NSE, BSE Derivatives : NSE, BSE Debt Market : BSE Commodities : NCDEX, MCX REACH & ACCESS No. of Employees : 2000 No. of Offices : 169 No. of Sub-brokers : 1360 Total numbers of Terminals: 2556 MANAGEMENT CEO M Shah Directors V K Sharma Chief Compliance Officer J Shah

Legal status
Anagram Stock broking Limited BSE Cash SEBI Regn. No.: INB011257152, BSE F&O SEBI Regn. No.: INF010808537 MCX-SX Currency Derivative SEBI Regn no: INE261257152, PMS Regn. No.: INP000002031, NSDL DP SEBI Regn. No.: IN-DPNSDL-180-2000, Mutual Fund: ARN 3068

Contd..
Anagram Capital Limited NSE Cash SEBI Regn. No.: INB230597630, NSE F&O SEBI Regn. No.: INF230597630 MCX-SX Currency Derivative SEBI Regn no: INE260597630, BSE Currency Derivative SEBI Regn no: INE010597630NSE Currency Derivative SEBI Regn. No: INE230597630

III. Anagram Comtrade Limited MCX-10425; NCDEX-00205; NMCE- CL0126, National Spot Exchange Limited - 11270;

Objective
a) To generate regular return on investments in debt and money market instruments. b) To generate capital appreciation/ regular return by investing in equity/derivative. c) To offering advisory services of investments into mutual funds, primary market, life insurance and other small saving products. c) To earn high return by dealing in equity , derivatives and other financial product.

Strategy
To offer complete transparency to their investors. To Set target prices for each stock in the portfolio and continuously review. Timing of investment is important to generate superior returns. To provide quality service to the investors. To Build relationship with the customers to keep them retained. To build strong research team for getting the information about the position of market share.

Swot Analysis
Strength: Co-operative and Experienced Branch Managers Good Database Good Brand Low pricing Weakness: Inexperienced Staff Low awareness due to lack of advertisement. Lack of loyal clientage Developing product.

Contd.
Opportunity: Increased spending power Changing Mindset of Customers Unpredictable Sensex Threat: Stiff competition from existing players in the market Better products

Research Methodology
AREA OF THE STUDY: Sampling area may be a geographical one, such as state, district, village and city etc. The researcher will have to decide one or more of such area that he has to select for his study. In this research study Bhubaneswar as a sampling area. In Bhubaneswar the area covered is Ashok Nagar, Sahid Nagar, V.S.S. Nagar, Ram Mandir Square and satya Nagar because of in this particular area there are so many Public and Private institutions are available. so that the researcher the cities at the field of operation.

Contd
SIZE OF SAMPLE: In the present research sample size is 60.But the research also study the 4 stock broker companies related to security & commodity market like Kotak securities, ICICI direct, Share khan and Religare for the appropriate collection of the information SOURCES OF DATA COLLECTION: 1. Primary Data. 2. Secondary Data.

Objective of the study

General: To know about the competitive position of the Anagram stock broking limited in competitive market. Specific: 1. To study the perception of customer towards anagram securities stock broking service. 2. To know the awareness of people about the equity trading. 3. To find out the aspect which the customer would prefer to have in the service of anagram.

Contd
4. To providing suggestions for improving the sales of anagram securities. 5. To know the position of anagram securities. 6. To know the marketing strategy of anagram securities. 7. To know the investment motive of people 8. To know the motive of the people towards investment after the recession. 9. To know the customers those are aware about investment, their perception about share market.

Limitation of the study

1) The study was restricted to Anagram Limited to only in Bhubaneswar. 2) It was tough to get all relevant facts from the personnel and employees concerned due to some secret document not provided by the business organization, which is inherent in an industry. Time factor was a limitation as only a stipulated period had been ascertained to me. 3) It is not feasible to compare all the products of various brokerage firms. 4) The survey was carried through questionnaire and the questions were based on perception.

Data Analysis

PRICE(Rs.)

499 750

750

1 KOTAK SECURITIES 2 SHARE KHAN 3 ICICI DIRECT 4 RELIGARE

1000

5 ANAGRAM

(Result of Demat A/c opening charges of OFF LINE trading)

Price(Rs.)

999

1200

RELIGARE

KOTAK SECURITIES
1000

1 Kotak Securities 2 Share khan 3 ICICI Direct 4 Religare 5 Anagram

ICICI DIRECT
750

SHARE KHAN

(Result of Demat A/c opening charges of ON LINE trading)

Brokerage(Rs.)

0.035 0.05 0.06 0.05

1 Anagram 2 Kotak Securities 3 Share Khan 4 ICICI Direct 5 Religare

0.10

(Result of brokerage on the basic of Intraday)

Brokerage(Rs.)

0.5

0.35 0.59
1 Anagram 2 Kotak Securities 3 Share Khan

0.55 0.5

4 ICICI Direct 5 Religare

(Result of brokerage on the basic of DELIVERY)

Price(Rs.)

400 KOTAK SECURITIES

300 ANAGRAM

1 Anagram

2 ICICI Direct
3 Share khan

250 RELIGARE 400 SHARE KHAN

450 ICICI DIRECT

4 Religare
5 Kotak Securities

Result of annual maintenance charges

Intraday(Times)

16

6 10
1 Anagram 2 ICICI Direct 3 Religare

10
20

4 Share khan 5 Kotak Securities

( Result of trading funding on the basic of Intraday)

Delivery (Times)

5 5 5

4
1 Anagram

2 Kotak Securities 3 Share khan

4 Religare
5 ICICI Direct

(Result of trading funding on the basic of DELIVERY)

Interest rate(%)/p.a.

24

24

1 Anagram 2 Kotak Securities 3 Share khan

18 18

18

4 Religare

5 ICICI Direct

(Result of Interest rate at the time of funding)

(Result of MARGIN MONEY at the time of initial trading)

MARKET SHARE(%)

2.63 3.86

8.51
ICICI DIRECT

50
27

KOTAK SECURITIES SHARE KHAN

RELIGARE
ANAGRAM OTHERS

(Result of Market Share)

RANK
12

10

6 RANK 4

ICICI DIRECT.COM

INDIA INFOLINE

KOTAK SHARE KHAN INDIA BULLS SECURITIES LIMITED

MOTILAL OSWAL

BAJAJ CAPITAL

SMC

ANGEL BROKING

RELIANCE MONEY

(Result of Indias Top 10 Stock Broking Company)

(Result of Reason of investing in stock market)

Percentage(%)
45 40 35 30 25 20 15 10 5 0 Share Bond Bank Mutual Fund Insurance

Percentage(%)

(Result of Invest into Financial Instrument)

(Result of Awareness of on line trading)

(Result of heard about Anagram)

Percentage(%)
70 60 50 40 30 20 10 0 Excellent Good Average Poor

Percentage(%)

Result of Rating of product of Anagram

Major findings
Anagram is not taking any Demat opening A/c charges of providing offline & on line trading. Anagram is charging less brokerage on the basic of Intraday trading & delivery trading as compared to other competitors. Religare is taking less charges of annual maintenance as compared to other competitors. Anagram is giving very less times at the time of trading funding on the basic of Intraday & Delivery as compared to others competitors. Most of people do not have any idea about share market due to lack of knowledge .

Contd..
Anagram & ICICI Direct both are charging more (24%) interest rate at the time of trading. Anagram, Religare and Share khan are taking less amount at the time of initial trading. Anagram does not take any rank position in the Indias 10 top broking companies. ICICI Direct is the market leader about 50% of the investors are using the sevices of ICICI Direct but Anagram market share is very less than others competitors.

Investors want to invest thier money in bank due to safety & believe instead of share market.
Most of people those who are geting service through Anagram, they have very happy with Anagram.

Recommendation
Build relationship with the customers to retain them

Company should start a system of filling up of feedbacks and complaints online so that rectification of errors can be done easily.
Though the service quality is good but it should become consistent as good service and better relationships are the key success factors of current market situations. Company should take care of user friendliness of the system.

These financial instruments are risky and it is very essential to make the customers feel that you are taking care of their money.

 Company should give more times towards customer at the time of trading funding on the basic of Intraday & Delivery. So that customer feel that you are taking care as compared to others competitors. Company should reduce its interest rate at the time of trading funding as compared to others competitors.

Contd

Company should give more importance to awareness of the customer through ADVERTISEMENT. So that the company should go for excellent.
Companys employees should ready to give the service at the time of customers need. Company must provide updated information time to time to the customer.

Conclusion
To get initial success in this field is very difficult. Thus time and service are two most factors to get in this field. Anagram Demat Account is better than other Demat account. Anagram gives good return on investment. A good brand is always welcomed over here people are aware of quality so they go for ready to spend bucks of money. At last all conclusions be concluded by that Anagram is still growing industry in India Anagram account have less brokerage rate.

Bibliography/ References : http://www.moneycontrol.com http://www.sebi.gov.in http://www.nse.com http://www.bse.com http://www.icicidierct.com http://www.sharekhan.com http://www.kotaksecurities.com http://www.religare.com http://www.anagram.co.in hptt://www.goole.com htt://www.scribed.com BOOK: Financial Markets and Services by E.Gordon & Dr.K.Natarajan (Himalaya Publishing House)

THANK YOU