REAL APPEAL

A Womens Magazine Photoshop Free

MEDIA AND WOMENS IMAGE

TUMBLR
Bonespo Pro anna Size Zero is my hero Skinny bones thinspo

ONE TRUE STORY

AN EPIDEMIC
24 million people suffer from an eating disorder 91% of women surveyed on a college campus had tried to control weight through dieting 86% report onset of eating disorder by age 20 95% of those who have eating disorders are between the ages of 12 and 26 The body type portrayed in advertising is possessed naturally by only 5% of American women 47% of girls in 5th-12th grade reported wanted to lose weight because of magazine pictures 81% of 10-year-olds are afraid of being fat

CURRENT SOLUTIONS
Verily Magazine Photoshop and Airbr ush Free images
Whereas other magazines artificially alter images in Photoshop to achieve the so-called ideal body type or leave a maximum of three wrinkles, Verily never alters the body or face structure of the Verily models.

American Eagle Aerie Real campaign

Time to get real. Time to think real. No supermodels. No retouching. Because the real you is sexy.

INTENTIONS
Create a magazine that reaches a national circulation in print and a national recognition online that is known for tr uthful, positive reporting as well as a dedication to tr uthful images of the diverse female persona and physical appearance. Topics:
Health Gender Equality Success Academics Arts Women in Politics Relationships Family Finances Women in Business College/University Life Sports Current Events Fitness

MARKET ATTITUDE
The AerieREAL campaign is SO g ood! This is why I love Aerie so much they make me feel pretty just the way I am. Aerie shopper tweet Forget stereotypes and societal standards of unrealistic beauty. AerieReal knows whats up. Aerie shopper tweet Good to see REAL women being given a chance to reveal REAL beauty. All the photoshopped images are stealing our ability to really see others for who they are, and thats a tragedy. Comment on Verily news article on HuffingtonPost I want a magazine like this for the over 45 demog raphic! Comment on Verily news article on HuffingtonPost

CUSTOMER DEMOGRAPHIC
18+ Female

You!

MARKET SIZE AND COMPETITION

Market Size
One magazine exists that promises to be free of photoshop

Male Female

MARKET ADOPTION
Events
Diva Half-Marathon Fashion Week Elise Testone Concert F.L.A.V.O.R. Quidditch World Cup

Partnerships
Grand Strand Magazine The Sun News Joe Carr Photography Brandon Agency Sassee Magazine Sheriar Press

BHAG: BIG, HAIRY, AUDACIOUS GOAL

Create an international corporation of news publications, both print and online, that infor m audiences of all ages, genders, and backg rounds on advancements, events, and general news relevant to various demographics and that celebrate real images of people, not just females. Future Publications:
Men Children Sports Politics Fashion Environment Business Food/Dining Outdoors Adventure College/University Travel Arts Parenting