Touch. Feel. Believe.

Star crazy fans asked us for

one-on-one access

to their favourite
Bollywood star
We gave them that and a

whole lot more!

A unique show on UTV

Stars where you get to

enter the dream

world
of your favourite Bollywood star for a whole day!

For the first time in season 1 fans could

Touch. Feel.

Believe

their idols.

And UTV Stars brought them close to this magic. Not as a competition. But a celebration!

Watch the Season 1 AV

The viewers loved and so did the press! Giving us an incredible

50+ Cr

of PR value
across print and TV.

Marketing included a metrocentric outdoor campaign and a successful digital campaign:

4K+ participation entries on facebook 1L+ clicks on Facebook ads 15L+ views on Youtube.com/UTVSTARS 8 wk pre-launch campaign on UTV Stars

In

Season 2

we bring the magic

to a whole new set of fans in the

smaller cities of India

Images shown here are for concept illustration only and not final destinations

The fan will live

typical day

in the life

of their favourite star basis an itinerary designed by the

star. And then meet

the Star

too!

Getting to Live the Life

Viewers will be invited to log on to facebook and tell us about their deewanapan they have for their most favourite Bollywood star.

We will promote this on twitter and the stars will reach out to their own fan-base too.
UTV Stars will short-list entries basis their answers and then screen them for TV-worthiness. UTV Stars programming reserves the right to decide on final participants on the show

Live my Life Season 2 will feature some of the biggest

Bollywood
stars

Images shown here are for the purpose of this presentation only. UTV Stars does not hold the rights to these images.

Stars that we
are currently in

conversation
with

Images shown here are for the purpose of this presentation only. UTV Stars does not hold the rights to these images. Stars shown here have not yet confirmed their participation in the show. Final subject to availability.

Sample Run Order of an Episode

Star opens the show followed by the anchor link Anchor and star shortlist fan Meetings with people close to the star director/ friend/ family member/co-star/ designer Activities for fan as planned by star Shopping/

Star plans fans day

Anchor arrives at Fans house and informs fan that he/ she has been shortlisted Fan and Family Video diaries Fan arrives in Mumbai to a red carpet style welcome including a luxury car for the duration of his stay. Fan is shown the whole room where he is going to stay. Anchor Informs the fan anecdotes about the star

Swimming/ fitness training/ Dancing/ Special

classes/ Action sequences Special Lunch and dinner menu- based on what star likes. Night stay in 5-star hotel Meeting with a star A build up on where we are taking the star and how the meeting is always kept a surprise Video Diaries of the star- At every point in the show we insert a Video diary of the star where the person talks about their likes and dislikes

Execution and Tx Details Important Dates

Premiere Date Episode Duration October 2012 (Date TBC) Original 42 Minutes. Repeats40 minutes 13 Fan lives the life of the Star as designed by the Star ending with a meeting with the star. Weekly Promo Shamoly Khera Call for entries promo Thematic Promos Episodic Promos Integration Casting / Call

for Entries
Show Shoot In-show Integration Deadlines

July - September Aug wk 1 end Sept, 2012 Deal Closure by: July 25, 2012 Products to reach Mumbai by: July 30 Call for entries promo: July 20th Show Promos Aug 20th Episodic Promos Sept 18th
Logos for integration into promos to be received at least 7 working days in advance from on-air date listed above

No. of Episodes
Show Format

Show Frequency
Anchor Promo Strategy

Deadlines

UTV Stars programming reserves the right to change dates as per channel priorities.

Marketing Plan
TV: 8 weeks pre-launch campaign

on UTV STARS
Outdoor: 15 strategic sites in

Mumbai & Delhi

Youtube masthead Road block
Note: Partner entitlements on marketing campaign subject to marketing teams approval prior to deal closure

Possible In-show Placement Categories

Luxury Car that ferries the fan through Mumbai Apparel: Fan can wear it through the ep including when they meet the Star Retail Destination where the fan can buy a gift for their star 5-star Hotel chain where the fans can stay Gym / Fitness equipment Beverages including water Travel Partner - Airlines since we will be bringing in participants from all across the country

This is not an exhaustive list. Product placement / proposition integration is subject to programming and legal approval. No of integrations per episode / across the series is subject to programming approval.

COME, LIVE YOUR FAVOURITE STARS LIFE WITH US.

Thank You

Sponsor Guidelines
Only anchor can mention brand names not the stars or the contestants. Tagline and other integrations will be UTV Stars will not share scripts before shoots, or episodes prior to airing, for client approvals. DVDs of the show will be shared

discussed and agreed upon at a

conceptual level. UTV Stars programming will appropriately insert these integrations into the final script

only post airing of the episode

All integrations / client deliverables and timelines for delivery within the show / promos must be sent to BSG in Mumbai for ratification by

basis the agreed upon deliverables.

Number of integrations / anchor mentions / astons and other sponsor deliverables within the show subject to programming, marketing & business head approvals prior to deal closures.

programming, marketing, OAP and legal

prior to deal closure. This ratification will be for brand guidelines and viewer experience on the show as well as a check /

for planning by programming for the UK

version of the show (because of UK in-show placement guidelines)