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Presented by:
PAWAN KAWAN MBA II UNIGLOBE COLLEGE
Contents of Presentation
Introduction of Amway Product lines of Amway Target Market and Customers Objectives of the Case Study Direct Selling Importance of Communication for Amway Choosing the communication channel Communication Channels used by Amway Website of Amway ARTISTRY Conclusion
INTRODUCTION
Amway is an American multinational direct selling company located at Ada, Michigan. Amway was founded in 1959 by Jay Van Andel and Richard DeVos. The name stands for American Way. The company has sales growth of 17%, exceeding USD$10.9 billion for the year ended December 31, 2011 The company has 2.5 million independent distributors in more than 70 countries worldwide. Amway s Vision: Helping people live better lives.
Direct Selling
Direct selling is the marketing and selling of products directly to consumers. The starting point for any kind of direct selling activity is the preparation. The main benefit of direct selling is that it allows distributors to focus on individual customers and their needs.
Corporate Events Corporate events include specially arranged functions, such as product fairs, conferences and seminar. Events include: Pace Setter Direct Distributor Leadership Seminar Launch into '98
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Training Lines of sponsorship Publications Amagram Diamond & Leaders' News Newsgram and WAD (Warehouse Authorised Distributor) Bulletin Special Literature
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Other Communication Channels Direct distributors are targeted via a monthly mailout Packing slips have short messages printed on them A telephone team at the Amway Information Centre handles ongoing enquiries Amway has recently launched their first ever brand advertising campaign.
Website of Amway
www.amway.com
It includes: What is Amway Limited? Amway & the Community The Amway Product Range The Amway Business Opportunity Amway News
ARTISTRY
The Artistry brand sales facial skin care products and cosmetics since in 1968. As of 2000, the Artistry range included over 400 products. Artistry is produced by Access Business Group and marketed by Amway in more than 90 countries.
To become ARTISTRY Consultants, distributors attend a training course which covers: learning about the skin skin care products cosmetic application - basic techniques cosmetic products - application, co-ordination and advanced techniques merchandising session - how to build an ARTISTRY business.
Conclusion
Amway is one of the worlds largest direct sales companies. Anybody involved in direct selling should be fully trained and familiar with all aspects of products and customer needs. Effective communication at Amway involves making prior decisions about who needs to receive the messages. The processes of communication at Amway are designed to help distributors become well trained and professional in all their dealings.