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Colorformula developed by French chemist Eugene Schueller in 1907 The L'Oral Group is the world's largest cosmetics and beauty company dealing in : CONSUMER PRODUCTS LOral Paris Garnier Maybelline New York LUXURY PRODUCTS Lancme Kiehls
Ralph Lauren Giorgio Armani Diesel PROFESSIONAL PRODUCTS LOral Professional Matrix Krastase Kraskin Esthetics ACTIVE COSMETICS Vichy La Roche Posay
In India, it employes over 1,000 people across six sites including: four regional offices, a factory in Chakan, Pune and itsheadquarters in Mumbai. Distributor agency : Goyal Bros Main Head : RAJNEESH Address : 8, PH-1, Ind Area, Chandigarh Gpo, Chandigarh 160002 Retailers visited :6
BUFFER STOCK
Sales territory
Target
DSR
VALUE CHAIN
MANUFACTU RERS
Company focuses on Manufacturing Supply Chain, International Logistics and Customer Supply Chain) Contract Manufacturing
WHOLESAL ER
Wholesaler in Chandigarh GOYAL Bros. Anjali departmental store Jai Ambika Glam and Glitz SK Stitch & Craft Narula Distributors Indra gift shop sec. 32 sec.32 sec.34 sec 35 sec 35 sec 34
RETAILERS
CUSTOMERS
CHANNEL Mgt.
The organisation focuses on three key areas Manufacturing Supply Chain, International Logistics Customer Supply Chain Choice of a distributor comes from three options: recommendations from business contacts, prospecting or direct requests by the distributor himself
SWOT ANALYSIS
STRENGTHS Strong portfolio Instant product development Making products locally Continuous innovation Wide distribution Greater market share WEAKNESSES Limited market in mens product line Low profit margin Defensive strategy
OPPORTUNITIES Internet sales Products for ageing population Changing demographics Global brand strategy
THREATS Weak economy Low income and EPS Limited customer base as its sold mostly in high end departmental stores Competitors Maintain brand image
SAATISFACTION LEVEL
HIGH
4 - HIGH 2 - SATISFACTORY
PROBLEMS FACED
RECOMMENDATIONS
Control on marketing mix Effective monitoring system Distributors to be treated as partners and enhance creativity Need for long term R&D Carefully analyzing market portfolios and designing customer desired products New product development
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