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Shazia Kanwal
Summan Niaz
Hannan Sohrab
Sultan Mehmood
INTRODUCTION OF PEPSI
Brand of Pepsico. No.1 soft drink in Pakistan Introduced by Caleb Bradham in 1893 Operates in more than 156 countries of the world Head quarter is in New York
PEPSI PAKISTAN
Founded by Nawab Siddique Hussain Qureshi In 1971, first plant was established in Multan Faced severe competition from 7up which was established in 1968 Introduced Teem to compete with 7up 7up was acquired by Pepsi, later Head office is in Lahore
INGREDIENTS OF PEPSI
Carbonated
Water High fructose corn syrup Caramel color Sugar Phosphoric acid Caffeine Citric acid Natural Flavors
Started in Pakistan in 1953 Head office is in Karachi Distribution centers are in:
Karachi Sialkot Hyderabad Faisalabad Gujranwala Multan Lahore Rahim Yar Khan
water
"To be the world's premier consumer Products Company focused on convenient foods and beverages.
Core Values
Care for Customers
Speak Truth
To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.
PRODUCTS OF PEPSICO.
MANAGEMENT FUNCTIONS
Management Functions
Planning
Organizing
Leading
Controlling
PLANNING
Planning involves Defining goals Establishing strategies Developing plans to coordinate activities
ORGANIZING
Organizing is defined as: Determining what needs to be done How it will be done Who is to do it
ORGANIZING
Work specialization Team work Low managerial levels Training of employees
DEPARTMENTS
HRM
Department Planning analysis Department MRD Department Audit Department Production Depatment
Quality
Department
mix Department
LEADING
Leading involves: Motivating Working with and through other people to accomplish organizational goals
LEADING
High level of motivation Bonus and salary packages 5Kg sugar on Eidain Profit Allowance Travelling allowance and daily allowance
CONTROLLING
Controlling is defined as: Monitoring Comparing Correcting work performance
CONTROLLING
Audit of accounts Top level management has proper check and balance on lower level management Each manager has one assistant manager to check the performance of staff employees How to solve conflicts between employees?
ORGANIZING
DEPARTMENTS
HRM
Department Account Department Marketing Department R&D Department Sales Department IT Department
LEADING
Discuss with employees various problems faced by them Bonus and salary packages Incentives like TA, DA Social with employees
CONTROLLING
Check and balance on employees Take action against problem creators Control proper distribution of products Compare stated and real goals Manager in every field to control activities in that department
SWOT ANALYSIS
STRENGTHS
THREATS
SWOT
OPPORTUNITIES
WEAKNESSES
WEAKNESSES
Low foreign investment No discount or incentives for retailers Not considering important outlets like hotels, canteens, colleges
OPPORTUNITIES
Launch products in areas where Coca Cola has not made supply Provide refrigerators where Coca Cola has not provided Increase the sales through increase in investment in musical concerts and cultural shows
THREATS
PEPSI stands for Pay Each Penny to Save Israel Increased taxes Coca Cola is a strong competitor of Pepsi Local brands Other drinks like juices
WEAKNESSES
No discount schemes for customers and distributors High employee turnover rate Less carbonated as compared to Pepsi Less brands than Pepsi Pepsi captures the outlets of airport Lack of popularity of many Coca Cola brands
OPPORTUNITIES
Advertise less popular brands Purchase rising brands Increase number of distribution centers Offer scholarships for students Sponsor Pakistan Hockey Team
THREATS
Tough competitors like Pepsi Govt. policies Threat of Health Minister Public Pressure Groups Other drinks like juices
Company Name
Total Revenue
Gross Profit
Net Profit
(Amount in Billions) (Amount in Billions) (Amount in Billions) Pepsi Coca Cola 55,137 40,990 41,395 29,902 15,642 8,824
41,395
40,990
29,902
15,642 8824
Pepsi
Coca Cola
Company Name
23,135 14,205
34120
23135 15368
14205
Pepsi
Coca Cola
CONCLUSION
According to the research and survey conducted by us, management of both cmnies are performing good. But Pepsi is most preferred soft drink in Pakistan as compared to Coca Cola due to different offers due to taste.
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