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PROJECT OF MANAGEMENT

GROUP MEMBERS

Shazia Kanwal
Summan Niaz

Hannan Sohrab
Sultan Mehmood

INTRODUCTION OF PEPSI
Brand of Pepsico. No.1 soft drink in Pakistan Introduced by Caleb Bradham in 1893 Operates in more than 156 countries of the world Head quarter is in New York

PEPSI PAKISTAN
Founded by Nawab Siddique Hussain Qureshi In 1971, first plant was established in Multan Faced severe competition from 7up which was established in 1968 Introduced Teem to compete with 7up 7up was acquired by Pepsi, later Head office is in Lahore

CONTD PEPSI PAKISTAN

Distribution Centers are in:


Karachi Lahore Multan Gujranwala Faisalabad Islamabad

INGREDIENTS OF PEPSI
Carbonated

Water High fructose corn syrup Caramel color Sugar Phosphoric acid Caffeine Citric acid Natural Flavors

INTRODUCTION OF COCA COLA


Brand of Coca Cola Co. Introduced by John Pemberton in 1886 Operates in more than 200 countries of world Head quarter is in Georgia

COCA COLA PAKISTAN

Started in Pakistan in 1953 Head office is in Karachi Distribution centers are in:
Karachi Sialkot Hyderabad Faisalabad Gujranwala Multan Lahore Rahim Yar Khan

INGREDIENTS OF COCA COLA


Caffeine Cocaine Carbonated Sugar Phosphoric

water

acid Natural flavors

VISION, MISSION AND VALUES

VISION STATEMENT OF PEPSI

"To be the world's best beverage company.

MISSION STATEMENT OF PEPSI

"To be the world's premier consumer Products Company focused on convenient foods and beverages.

CORE VALUES OF PEPSI

Core Values
Care for Customers

Sell only proud products

Speak Truth

Balanced long term and short term benefits

Respect Innovative for others

VISION STATEMENT OF COCA COLA

Be a highly effective and fast-moving organization.

MISSION STATEMENT OF COCA COLA

To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.

CORE VALUES OF COCA COLA

BOARD OF DIRECTORS OF PEPSI

BOARD OF DIRECTORS OF COCA COLA


Nadeem Chowhan (Senior facilitator and consultant) Farhad Karamally (International Management Consultant) Naveed Khan (Admin and operations manager) Kamran Rizvi (Founding Director) Mehreen Shoaib (Senior Consultant)

PRODUCTS OF PEPSICO.

PRODUCTS OF COCA COLA CO.

MANAGEMENT FUNCTIONS
Management Functions

Planning

Organizing

Leading

Controlling

PLANNING

Planning involves Defining goals Establishing strategies Developing plans to coordinate activities

MANAGEMENT FUNCTIONS OF PEPSI


Planning GOAL: to beat competitors and to improve quality Centralized decisions Traditional goal setting technique Formal Planning Handle unusual situations by conducting special meetings with employees

ORGANIZING

Organizing is defined as: Determining what needs to be done How it will be done Who is to do it

ORGANIZING
Work specialization Team work Low managerial levels Training of employees

DEPARTMENTS
HRM

Department Planning analysis Department MRD Department Audit Department Production Depatment
Quality

Control Department Inventory Department Empty stock Department


Sales
Post

Department
mix Department

LEADING

Leading involves: Motivating Working with and through other people to accomplish organizational goals

LEADING
High level of motivation Bonus and salary packages 5Kg sugar on Eidain Profit Allowance Travelling allowance and daily allowance

CONTROLLING
Controlling is defined as: Monitoring Comparing Correcting work performance

CONTROLLING
Audit of accounts Top level management has proper check and balance on lower level management Each manager has one assistant manager to check the performance of staff employees How to solve conflicts between employees?

MANAGEMENT FUNCTIONS OF COCA COLA


Planning GOAL: To ensure proper delivery of products to customers Rational decisions Centralized decisions Traditional goal setting technique Formal Planning

ORGANIZING

High formalization Team work Training of employees

DEPARTMENTS
HRM

Department Account Department Marketing Department R&D Department Sales Department IT Department

LEADING
Discuss with employees various problems faced by them Bonus and salary packages Incentives like TA, DA Social with employees

CONTROLLING
Check and balance on employees Take action against problem creators Control proper distribution of products Compare stated and real goals Manager in every field to control activities in that department

SWOT ANALYSIS
STRENGTHS

THREATS

SWOT
OPPORTUNITIES

WEAKNESSES

SWOT ANALYSIS OF PEPSI


STRENGTHS More brands than its competitors like Coca Cola, Amrat Cola Most preferred soft drink in Pakistan Low employee turnover rate Discount schemes for customers from time to time More brand loyal customers Sponsors sports, musical concerts, walks

WEAKNESSES
Low foreign investment No discount or incentives for retailers Not considering important outlets like hotels, canteens, colleges

OPPORTUNITIES
Launch products in areas where Coca Cola has not made supply Provide refrigerators where Coca Cola has not provided Increase the sales through increase in investment in musical concerts and cultural shows

THREATS
PEPSI stands for Pay Each Penny to Save Israel Increased taxes Coca Cola is a strong competitor of Pepsi Local brands Other drinks like juices

SWOT ANALYSIS OF COCA COLA


STRENGTHS Brand Name Most preferred drink in international market Captures all the outlets of Railway stations Foreign investment

WEAKNESSES
No discount schemes for customers and distributors High employee turnover rate Less carbonated as compared to Pepsi Less brands than Pepsi Pepsi captures the outlets of airport Lack of popularity of many Coca Cola brands

OPPORTUNITIES
Advertise less popular brands Purchase rising brands Increase number of distribution centers Offer scholarships for students Sponsor Pakistan Hockey Team

THREATS

Tough competitors like Pepsi Govt. policies Threat of Health Minister Public Pressure Groups Other drinks like juices

ANALYSIS OF FINANCIAL STATEMENTS

Company Name

Total Revenue

Gross Profit

Net Profit

(Amount in Billions) (Amount in Billions) (Amount in Billions) Pepsi Coca Cola 55,137 40,990 41,395 29,902 15,642 8,824

FINANCIAL STATEMENT ANALYSIS


Chart Title
Total Revenue 55,437 Gross Profit Net Profit

41,395

40,990

29,902

15,642 8824

Pepsi

Coca Cola

BALANCE SHEET ANALYSIS

Company Name

Current Assets (Amount In billions)

Fixed Assets (Amount in Billions) 36,836 34,120

Total Liabilities (Amount in Billions) 59,971 48,325

Pepsi Coca Cola

23,135 14,205

ANALYSIS OF BALANCE SHEET


Chart Title
Current Assets Fixed Assets 48325 36836 Total Liabilities

34120

23135 15368

14205

Pepsi

Coca Cola

CONSUMER ANALYSIS OF PEPSI AND COCA COLA

Others 16% Pepsi 49% Coca Cola 35%

CONCLUSION

According to the research and survey conducted by us, management of both cmnies are performing good. But Pepsi is most preferred soft drink in Pakistan as compared to Coca Cola due to different offers due to taste.

THANKS

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