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  • BCT Ch05

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    Writing Business Messages Copyright (c) 2012 Pearson Education Learning Objectives Being sensitive to Audience Needs Building strong audience relationships Controlling style and tone Choosing strong words for a message Composing sentences and paragraphs Using technology for messages.

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    BCT Ch05.ppt

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    Writing Business Messages Copyright (c) 2012 Pearson Education Learning Objectives Being sensitive to Audience Needs Building strong audience relationships Controlling style and tone Choosing strong words for a message Composing sentences and paragraphs Using technology for messages.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato PPT, PDF, TXT ou leia online no Scribd
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    34 visualizações28 páginas

    BCT Ch05

    Enviado por

    chb2
    Writing Business Messages Copyright (c) 2012 Pearson Education Learning Objectives Being sensitive to Audience Needs Building strong audience relationships Controlling style and tone Choosing strong words for a message Composing sentences and paragraphs Using technology for messages.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato PPT, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 28

    Writing Business Messages

    Copyright 2012 Pearson Education

    Chapter 5 - 1

    Learning Objectives
    Being sensitive to audience needs Building strong audience relationships Controlling style and tone Choosing strong words for a message Composing sentences and paragraphs Using technology for messages

    Copyright 2012 Pearson Education

    Chapter 5 - 2

    Adapting to Your Audience: Being Sensitive to Audience Needs

    Copyright 2012 Pearson Education

    Chapter 5 - 3

    The You Attitude


    Speaking and writing for an audience
    Wishes Interests Hopes Preferences

    Copyright 2012 Pearson Education

    Chapter 5 - 4

    Practice Etiquette
    Courtesy
    Diplomacy Tactfulness

    Copyright 2012 Pearson Education

    Chapter 5 - 5

    Emphasize the Positive


    Avoid negativity
    Employ euphemisms

    Copyright 2012 Pearson Education

    Chapter 5 - 6

    Bias-Free Language
    Age
    Gender Disability Race or ethnicity

    Copyright 2012 Pearson Education

    Chapter 5 - 7

    Adapting to Your Audience: Building Strong Relationships

    Copyright 2012 Pearson Education

    Chapter 5 - 8

    Establish Your Credibility


    Honesty Awareness Endorsements Confidence Objectivity Expertise Performance Sincerity

    Copyright 2012 Pearson Education

    Chapter 5 - 9

    Company Image
    Communication style
    Communication guidelines

    Copyright 2012 Pearson Education

    Chapter 5 - 10

    Adapting to Your Audience: Controlling Style and Tone

    Copyright 2012 Pearson Education

    Chapter 5 - 11

    Conversational Tone
    Understand texting vs. writing
    Avoid pompous language Avoid preaching or bragging Be careful with intimacy or humor

    Copyright 2012 Pearson Education

    Chapter 5 - 12

    Plain Language
    Straightforward
    Understandable Action-oriented

    Copyright 2012 Pearson Education

    Chapter 5 - 13

    Using the Right Voice


    Active voice (subject-verb-object)
    Direct and assertive

    Passive voice (subject-verb-object)


    Indirect and diplomatic

    Copyright 2012 Pearson Education

    Chapter 5 - 14

    Composing Your Message: Choosing Powerful Words

    Copyright 2012 Pearson Education

    Chapter 5 - 15

    Powerful Words
    Correct
    Effective

    Copyright 2012 Pearson Education

    Chapter 5 - 16

    Meaning of Words
    Connotation
    Denotation

    Copyright 2012 Pearson Education

    Chapter 5 - 17

    Balancing Words
    Concrete
    Tangible, objective, visualization

    Abstract
    Concepts, qualities, characteristics

    Copyright 2012 Pearson Education

    Chapter 5 - 18

    Finding Words
    Select powerful words
    Choose familiar words Avoid clichs and buzzwords Use jargon carefully

    Copyright 2012 Pearson Education

    Chapter 5 - 19

    Composing Your Message: Writing Effective Sentences

    Copyright 2012 Pearson Education

    Chapter 5 - 20

    Sentence Types
    Simple
    Compound Complex Compound-complex

    Copyright 2012 Pearson Education

    Chapter 5 - 21

    Emphasize Key Ideas


    Spacing of words
    Placement of words

    Copyright 2012 Pearson Education

    Chapter 5 - 22

    Composing Your Message: Crafting Unified, Coherent Paragraphs

    Copyright 2012 Pearson Education

    Chapter 5 - 23

    Paragraph Elements
    Topic sentence
    Support sentences Transitional elements

    Copyright 2012 Pearson Education

    Chapter 5 - 24

    Paragraph Options
    Illustration
    Classification Cause and effect Problem and solution Comparison and contrast

    Copyright 2012 Pearson Education

    Chapter 5 - 25

    Using Technology to Compose and Shape Your Messages

    Copyright 2012 Pearson Education

    Chapter 5 - 26

    Format with Technology


    Style sheets and style sets
    Templates and themes Boilerplate and document components Auto-correction and auto-completion File merge and mail merge Endnotes, footnotes, indexes, and TOC
    Copyright 2012 Pearson Education Chapter 5 - 27

    All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.

    Copyright 2012 Pearson Education

    Chapter 5 - 28

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