Group members:

KASEH LAUNDRY
Matrix Number 1090106 1090107

Name Nurul Husna binti Mohd Salleh Izura Asiqin binti Mohamad Jamil

Noor Hanizah binti Mohd Razali

Zatil Aqmar binti Mohd Zulkefli Izzatunnuha binti Muhamad Naseh Hayati binti Makda

1090111
1090114 1090117 1090552

Problem
Increasing in population

Main Problem

Busy on their own job

Habit

1) Increasing in population The increasing number of college and housing areas in Nilai. 2) The residents Habit Fewer people tend to have their own washing machine and dryers these days and instead rely on local laundry service. 3) Busy on their own job The resident on that area is mostly have their own careers. Sometimes they tend to simplify something to focus more on their careers.

SOLUTION

Kaseh Laundry offers its customers services ranging from full self service washing and drying to optional folding and dry cleaning. provide a conducive environment with a small coffee shop and reading corner to give a clean yet friendly and professional service to encourage people to stay longer stays. The business provide a new kind of laundry service in Nilai and surrounding neighbourhood that will surely attract customers attention because of its comfy environment and affordable price.

Opportunity & Target Market

Competition
Competitor
Competitors Smart Dobi Shop

analysis
Strength/s Weakness/es *Affordable price *Limited services *Existing in the market for several year

Dobi Acacia
Pak Din

*Comfortable place
*affordable price *Self service

*New market

existing

the

*Unfriendly services *Uncomfortable place *Limited service

Kedai Dobi Eri Anggun *Existing in the market *Expensive for several year *Quite far from another *Good services housing

Competitors Smart Dobi Shop

Strength/s

Weakness/es

*Affordable price *Limited services *Existing in the market for several year

Dobi Acacia

Market

share

*Comfortable place

*New existing the market

Pak Din

*affordable price *Self service

*Unfriendly services *Uncomfortable place *Limited service

Kedai Dobi Eri Anggun

*Existing in the market for *Expensive several year *Quite far from another *Good services housing

Marketing & Sales

Marketing

Plan
Price

Product

Marketing Mix

Promote

Place

Marketing Plan
Marketing strategy / marketing mix 1. Product or services strategy Diversification of services at affordable price and provides other services include caf, reading area and others 2. Price are offered based on market price Offer discount price for members and get rebate and gift for accumulate laundry of RM300.

3.Place strategy Kaseh Laundry is located at No. 22 block B, Acacia Avenue Persiaran Perdana, Taman Desa Jati, 71800 Bandar Baru Nilai, Negeri Sembilan.

This company is located in a strategic place where it one of the center of attention by public include students. This place is chosen because the place nearby of few housing such as Taman Aggerik, Desa Kasia, Desa Jati, Taman Casurina and many more includes universities and college such as USIM and INTI college. It also being an attraction and attention place among the residents and students not only in getting any services but it also attention place in buying grocery, having a meal, having discussion and others.

4.Promotion strategy Advertising In informing other people about the existence of this company and services and getting an intention from public to use these services, the company will perform advertising by using online and offline marketing. Online Marketing 1.Create Facebook page in order to let and inform others about the services provided under this company. Offline Marketing 1.Distribute a pamphlet and brochure to public 2.Offer the promotion price at the start stage 3.Offer member card in order to attract regular customers 4.Offer and provide best services and perform efficiently 5.Sales promotion 6.Offer a promotion on festival season 7.Free delivery to customer in 2km radius

Management team

Financial projections

Proforma Statement of Financial Position

Proforma Cash Flow Statement