Geert Hofstedes Culture Theory

By:- Kevin Doshi-A01 Preeti Jindal-A02 Roshan Jain-A03 Sonali Budhrani-A04 Prashant Malhotra-A05 Saloni Jindal-A06

Geert Hofstede
Dutch social psychologist. Comprehensive study of influencing values. Used to explain differences between cultures.

Examine the results of a world-wide survey of employee values by IBM in the 1960s and 1970s.

CULTURAL DIMENSIONS

Power Distance Individualism versus Collectivism

Masculinity versus Femininity Uncertainty Avoidance Long Term Orientation Indulgence

Power Distance
Differences in the work culture as per the power delegated to the employees.
Organization A The power was distributed equally among all Enjoyed equal benefits and rights. Organization B The superiors enjoyed a special treatment Team leaders with more responsibility then team members.

Individualism versus Collectivism

Here individuals with a common interest come together and work in union as a team.

Individualism

Collectivism

Individual achievement Responsibility Privacy

Loyalty Innovation Devotion

Masculinity versus Femininity

Differences in male and female values on the culture of the organization. Responsibilities also vary as per the gender of the employees.
Male Aggressive Material Reward Achievements Female Softhearted Quality of life Cooperation

Uncertainty Avoidance
A culture where employees know how to respond to unusual and unforeseen circumstances.
High uncertainty avoidance Strong faith in rules Difficult to implement changes Low uncertainty avoidance Relaxed attitude Open for new ideas

Long Term Orientation

Long term oriented societies attach more importance to the future. Focus on long term relationship with the employees. Strive hard for targets. In short term oriented societies, values promoted are related to the past and the present. People expect short term rewards from their work.

Indulgence versus Restraint

Indulgence Restraint Societies with a high rate of Restraints define societies with indulgence allow people to freely strict social norms and restrictions satisfy their basic needs and desires Gratification suppressed and Enjoys moment rather than uses regulated time to compare with others

Application
International communication International negotiation International management International marketing

Case Study
100 90 80 70 60 Axis Title 50 40 30 20 10 0 INDIA PDI 77 40 IDV 48 91 MAS 56 62 UAI 40 46 LTO 61 29

IND VS USA

USA

Thank You