St.

Marys
Catholic Center
Amber Chang George Clemenceau Suzanne Dickson Grace Goetze Katherine Nydegger

Recap
Previously, we created a service audit to address St. Marys strengths and weaknesses Utilizing the Index of Service Marketing (ISME) and the Promotion and Product elements of the 7 Ps of marketing, we created a set of recommendations based on the following issues brought up in our last presentation:
Lack of service quality in relation to social media and signage/way finding

No consistent data collection or formal research

Not enough presence on campus Lack of on campus ministers No marketing intern to help marketing organization

Issues concerning existing and new customer marketing because of

 Promote Events
Advertise events on blog and Facebook Create individual event pages on Facebook so students can invite friends

Social Media
RECOMMENDATIONS

Delete spam postings and recommendations Daily schedule of what will be posted and when
Hootsuite

Open Facebook so students can post

Facebook Events

Delete Spam

Allow Student Posts

 Easy to use

Very cost effective

Social Media
BENEFITS

Enables word of mouth communication through sharing of events and posts Ability to reach a large volume of students through a medium that many use multiple times per day

SOCIAL MEDIA
WEEKLY FACEBOOK/TWITTER POSTING SCHEDULES

Allows for the transfer of responsibility for managing social media to be easily passed from one person to the next

Emphasizes uniformity
Student can check social media on certain days looking for inspiration

Hootsuite

Campus Minister
Job Description from the Catholic Campus Ministry Association

Other duties relating specifically to Texas A&M

MSC Open House/on-campus promotions of events
Tables in the MSC Academic Plaza

Oversight and direction of service-related activities Mentor to students

The Director of Campus Ministry would be responsible for this Implementation should happen at the beginning of a semester, preferably fall 2013

 Help put newcomers at ease

Servicescape
MAP/DIRECTORY

Keep new students from leaving if they get intimidated about where to go Director of Facilities will be in charge of this

Recommendation
SignPro of B/CS

 Current brochure
Doesnt stand out Generic content Important information lost

Servicescape
BROCHURE

New brochure
More eye catching Mass times are attention grabbing Tells more about the church and services offered

Servicescape
BROCHURE

Helps make the intangible aspects of a church more tangible for student Details the mission and purpose of St. Marys and how that mission comes across in the services offered Communication Specialist will be in charge of this

Recommendations
Graphics: Brian M. Smith Copy Corner

Marketing Intern
Job Description
Internal and external promotion of St. Marys Catholic Church Maintaining social media accounts Creating and managing marketing strategy Collaborate with staff and student organizations in promoting events

Funding The internship is non-profit and will only require a place for the intern to work as well as computer access.

 Senior undergraduate marketing major in Mays

Marketing Intern
JOB QUALIFICATIONS

Must have taken marketing research Skilled in all forms of social media Creative thinker, self motivated, and good communication skills Flexible work hours

Marketing Intern
POSTING THE POSITION ON HIRE AGGIES

The steps for posting a position on hireaggies.com is located in the handout The administrative department would be responsible for creating the position The position should be open for applications on hireaggies.com by the beginning of the 2013 fall semester

 Program where students can sign up to give or receive a ride to Mass

SOCIAL Outreach
STUDENT CARPOOL

Easy Google form to fill out and submit Students matched up by location Promote on social media and within organizations Implement by Fall 2013

 Facilitates students meeting each other

Social Outreach
STUDENT CARPOOL BENEFITS

Holds students accountable to each other for attending Mass Helps students who dont like going to Mass alone feel more comfortable

Student carpool

 Monthly new member lunch after Mass on Sunday

Social Outreach
WELCOME LUNCH

Participants will not only meet other new students but will learn about St. Marys mission and opportunities Post flyers around church Advertise on social media

 Quickly integrates students into St. Marys community

Social Outreach
WELCOME LUNCH BENEFITS

Facilitates a way to easily and directly contact students

Easy for students to stay informed Less likely to get lost in the crowd

Get contact information from students to remind them about getting involved

Research
DATA COLLECTION SURVEY

Big push to collect attendance data during the fall and spring semesters Need to focus on making sure students needs are met through survey research Research should be conducted by the Marketing Intern or Communications Specialist

There should be little to no monetary cost besides someones time

 Demographics

Member Retention

Research
DATA COLLECTION SURVEY

Awareness how students find out about St. Marys Complaint Solicitation what do students need that we arent providing
Implemented at all times in various mediums (QR Code)

Research

St. Marys
Every student has the potential to develop into a spiritual leader of their family, social circle, and community.