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DEEPTI GOYAL
DEVANSHU Rajesh
SAXENA
NAYANDEEP KAUR
RIDHI PODDAR
Mc-Donald in India
McDonald's opened its doors in India in October 1996
McDonald’s in India is a 50-50 joint venture partnership
between McDonald’s Corporation [USA] and two Indian
businessmen.
- Amit Jatia’s company Hardcastle Restaurants Pvt. Ltd.
owns and operates McDonald's restaurants in Western
India.
- While Connaught Plaza Restaurants Pvt. Ltd headed by
Vikram Bakshi owns and operates the Northern operations.
Both complete commitment to Quality, Service, Cleanliness
and Value (QSC&V)
Extensively trained along with their Indian management
team, in McDonald's restaurants in Indonesia and the U.S.A.
before opening the first McDonald’s restaurant in India.
It’s a US-based fast food giant
McDonald's success in India had
been built on four pillars:
- limited menu
-
fresh food
-fast service &
affordable price.
the company invested about Rs 400 crore even
before its first restaurant commenced operations
in October 1996.
McDonald's India works with as many as 38
Indian suppliers on a long-term basis. ald's.
India today purchases more than 96% of its
products and supplies from Indian suppliers.
McDonald's suppliers in India
Amrit Foods: supplier of Dairy Mixes, Soft Serve Mix
and Milk Shake Mix .
Cremica Industries:supplier for buns, liquid
condiments, batter and breading in collaboration with
its international partners
Dynamix Dairies: McDonald's India has approved
Dynamix Dairies, Baramati (Maharashtra) for supply
of cheese to its restaurants. Dynamix has a modern
automated plant that is fully computer controlled
Trikaya Agriculture: Trikaya Agriculture is
McDonald's supplier of fresh iceberg lettuce. The
farms at Talegaon, Maharashtra produce the crop
throughout the year
For McDonald's India, the distribution
centres came in the following order:
-Noida and Kalamboli (Mumbai)
in 1996.
-Bangalore in 2004. &
-Kolkata (2007).
McDonald's entered its first
distribution partnership agreement
with Radha Krishna Foodland.
Mc-Donalds spent 6 year in introducing
the ‘Cold Chain Concept’ in India
McDonald's.
McDonald's Quality Inspection
Programme (QIP) carries out quality
checks at over 20 different points in the
Cold Chain system.
This has enabled to cut down on
operational wastage.
McDonald's - Challenges