Project Report

on
Portfolio Management Services-An
Investment option
at

By
Ashutosh Kumar Singh
PGDM-08/14
ICBM-SBE
 Table of Contents
Introduction

Company Profile

Research Methodology

Portfolio Management Services

Sharekhan PMS

Data Interpretation

Observation and Finding

Suggestion and Conclusion

 Introduction
Introduction to study

The field of investment traditionally divided into security analysis

and portfolio management. The heart of security analysis is
valuation of financial assets. Value in turn is the function of risk
and return. These two concepts are in the study of investment
.Investment can be defined the commitment of funds to one or
more assets that will be held over for some future time period.

PMS is an investment portfolio in stocks, fixed income, debt, cash,

structured products and other individual securities, managed by a
professional money manager that can potentially be tailored to
meet specific investment objectives.

PMS can be provided in the following ways:

Discretionary
Non Discretionary
Research Methodology
Each research study has its own specific purpose. It is like to
discover to Question through the application of scientific
procedure. But the main aim of our research to find out the
truth that is hidden and which has not been discovered as yet.
Our research study has the following objectives.
Objectives:
 To know the concept of Portfolio Management.
 To know about the schemes offered by the different
insurance companies, new IPO’s, Mutual Funds.
 To know about the awareness towards stock brokers
and share market.
 To study about the effectiveness & efficiency of
Sharekhan Ltd in relation to its competitors
 To study about whether people are satisfied with
Sharekhan Services & Management System or not. 
 To study about the difficulties faced by persons
while Trading in Sharekhan.
 To study about the need of improvement in existing
Trading system.
Scope of the Study

It is offers professional management of equity investment of

the investor with an aim to deliver consistent return with an eye
on risk.

Identify the key Stock in each portfolio.

To look out for new prospective customers who are willing to
invest in PMS.

To find out the Sharekhan, PMS services effectiveness in the

current situation.

It also covers the scenario of the Investment Philosophy of a

Fund Manager.
Methodology
SOURCES OF DATA
 
Primary data: Questionnaire

Secondary data: Published materials of Sharekhan Limited.

Such as periodicals, journals, news papers, and website.

SAMPLING PLAN 
Sampling:
 Since Sharekhan Limited has many segments I selected
Portfolio Management Services (PMS) segment as per my
profile to do market research. 100% coverage was difficult
within the limited period of time.
Sampling size:
A sample of hundred was chosen for the purpose of the study.
Sample consisted of Investor as based on their Income and
Profession as well as Educational Background.
 
 Limitation of the Project

As only Hyderabad was dealt in the survey so it does not

represent the view of the total Indian market.

The sample size was restricted with hundred respondents.

 There was lack of time on the part of respondents.

The survey was carried through questionnaire and the questions

were based on perception.
There may be biasness in information by market participant.

Complete data was not available due to company privacy and

secrecy.

Some people were not willing to disclose the investment profile.

 
 
 
 Need of PMS

Portfolio S
B Syndication
e
o
Client
Manage
Manager c
r ment Credit decision o
r Loan n
Risk Rating
Trading d
o Pricing/Return a
w Origination Portfolio Decision r
e Hedging & y
Securitizati
r on M
s k
t

Servicing
 TECHNOQUES OF PORTFOLIO MANAGEMENT

1). Equity portfolio

Equity portfolio is affected by internal and external factors
(a)Internal factors

 Market value of shares

 Book value of shares
 Price earnings ratio (P/E ratio)
Dividend payout ratio

(b) External factors

 Government policies
Norms prescribed by institutions
 Business environment
 Trade cycles
2). Equity stock analysis –
 
The basic objective behind the analysis is to determine the probable
future – value of the shares of the concerned company. It is carried out
primarily fewer than two ways.
 
(a) Earnings per share
(b) Price earnings ratio

(3) Quality of management: -

 
Investors decide about the ability and caliber of management and hold
and dispose of equity academy. P/E ratio is more where a company is
managed by reputed entrepreneurs with good past records of
management performance.
 
 Types of Portfolio
Aggressive Portfolio:
 Objective: Growth. This strategy might be appropriate for
investors who seek High growth and who can tolerate wide
fluctuations in market values, over the short term.

Growth Portfolio:

 Objective: Growth. This strategy might be appropriate for

investors who have a preference for growth and who can
withstand significant fluctuations in market value.

Balanced Portfolio:
Objective: This strategy might be appropriate for investors
who want the potential for capital appreciation and some
growth, and who can withstand moderate fluctuations in
market values.

Conservative Portfolio:
Objective: This strategy may be appropriate for investors who
want to preserve their capital and minimize fluctuations in
market value.
 Data Analysis and Interpretation

1.Do you know about the Investment Option available?

2. What is the basic purpose of your Investments?
3)What is the most important factor you consider at the
time of Investment?

 
4. From which option you will get the best returns?
5. “Investing in PMS is far safer than Investing in Mutual
Fund”. Do you agree?
6. How do you trade in Share Market?
7. How do you manage your Portfolio?
8. Are you using Portfolio Management services (PMS) of
Sharekhan?
9. Which Portfolio Type you preferred?
10. Do you recommend Sharekhan PMS to others?
 OBSERVATION AND FINDING
85% Respondents knows about the Investment Option, because
remaining 15% take his /her residential property as Investment.

More than 75% Investors are investing their money for

Liquidity, Return and Tax benefits.

At the time of Investment the Investors basically considered the

both Risk and Return in more %age around 65%.

76% of Investors feels that PMS is less risky than investing

money in Mutual Funds.

45% respondents do the Trade in the Market with Derivatives

Tools Speculation compare to 24% through Hedging .And the rest
31% trade their money in Investments.

57% residents manage their Portfolio through the different

company whereas 43%Investor manage their portfolio
themselves.

56% are ready to recommended the PMS of Sharekhan to their

 Conclusion and Suggestions

We can conclude the following with above analysis.

Sharekhan Ltd has better Portfolio Management services than
Other Companies.

It keeps its process more transparent.

It gives more returns to its investors.

It charges are less than other portfolio Management Services

It provides daily updates about the stocks information.

Investors are looking for those investment options where they get
maximum returns with less returns.

Market is becoming complex & it means that the individual

investor will not have the time to play stock game on his own.

 People are not so much ware aware about the Investment option
available in the Market.
 Suggestions

The company should also organize seminars and similar

activities to enhance the knowledge of prospective and
existing customers.

Investor’s accounts must be more transparent as compared

to other companies.

Sharekhan limited must try to promote more its Portfolio

Management Services through Advertisements.

Sharekhan needs to improve more it’s Customer Services

There is need to change in lock in period in all three PMS

i.e.Protech, Proprime, Pro Arbitrage.