Caribou Coffee & Ferrero

Fu Yi Loris Fedrigo

Misson,Objective & Strategy Caribou Coffee

Caribou Coffee (CBOU): founded in 1992, is the secondlargest company-owned gourmet coffeehouse operator in USA, based on number of coffeehouses. Mission Statement: An experience that makes the day better Objective: 1. 2. Provide high quality coffee Provide unique experience via providing high level service and unique coffee shopping environment.

Strategy: Compete on differentiation

Misson,Objective & Strategy Ferrero

Ferrero engages in the manufacturing of chocolate and other confectionery products. It is an Italian private company, founded in 1946 and currently one of the Big Five chocolate companies worldwide Mission Statement: Be unique! Never copy anyone else

Objective:
1. create unique products, developing innovative research and production processes with internally developed technologies. 2. Secure high quality, crafted precision, product freshness and a careful selection of the finest raw materials, with a particular attention to the nutritional value and portioning of their products for a balanced diet. Strategy: Compete on differentiation

External Analysis Caribou Coffee

External Analysis Ferrero

Internal Resource Analysis Caribou Coffee

Features
Employee Selection Employee Trainning Pay-for-Performance and Rewards

Analysis
Create Value; Easy to imitate; Maybe Rare; Organized to expoit it Create Value; Can be imitated; Not rare; Organized to expoit it
Valuable; Imitable; Not rare;

*Human Resources

*Organization Resources

Rainforest Alliance Certification; Stratigic partnership with General Mill; Kemps; Keurig; Coca-Cola; and Rainforest Alliance

Physical Resources Capabilities

Have access to high quality coffee bean Second Largest Coffee House Chain; Good financial performance;

Internal Resource Analysis Ferrero

SWOT Analysis Caribou Coffee

SWOT Analysis Ferrero

IP & Strategy Analysis Caribou Coffee

Caribou Coffee's Intellectual Assets: Brand, human capital, trademark, trade dress. Different enough to create sustainable competitive advantage? Cost Leadership: Reduce cost in all possible knots (supply chain, operating cost... ) via acquiring more efficient technology. Blue Ocean strategy: Looking for features that common coffee shops are missing but in high demand.

IP & Strategy Analysis Ferrero

Deeply invest in growing markets to be recognized as the premium brand Retain talent and grow your employee base in particular in the developing countries Create uncontested market space. ( pioneer with new tastes and or integrate horizontally) Make the competition irrelevant. ( leverage brands and quality like with Nutella or Ferrero Rocher ) Create and capture new demand. ( Like with Kinder eggs for Easter with surprises that drive Kids to buy ) Break the value/cost trade-off. Keep innovating in supply chain agreements with cocoa suppliers and reduce cost of production with exclusive patented technology. Use labs for analysis and product quality enhancement