Presentation for Service Marketing

Submitted toPROF.BHAWANA SAUN Submitted byANUSHIKA KOUL DHARA SHARMA GAGAN DEEP KAUR MAYURI SHROFF NEETI GETHEWALE TRAPTI MALOO

BUSINESS BY FUTURE GROUP operates in nearly 95 cities with 35000+ employees

Retail Big Bazaar - Hypermarket chain Food Bazaar - Supermarket chain eZone - Electronics superstore HomeTown - Home improvement and building materials store Central - Seamless department store Planet Sports - Sportswear retailer

 Foodhall - a premium lifestyle food destination Aadhar - Rural retail chain

KBs Fairprice - Urban low-frills neighbourhood store Futurebazaar.com - Shopping portal

Services
While retail forms the core business activity of Future Group, group subsidiaries are present in leisure and entertainment, brand development, retail real estate development, retail media and logistics. Some of our other businesses include, mobile telephony brand, T24, operated in association with Tata Teleservices, a supply chain and logistics infrastructure company, and a company engaged in providing educational and training services through three Future Innoversity campuses in Ahmedabad, Bangalore and Kolkata.

 Finance In the financial space, our group companies offer consumer finance and insurance to customers, as well as corporate loans and equity investments to companies engaged in consumer businesses.

BASIC THREE BROAD BUSINESSES- RETAIL, INSURANCE & SERVICES

Retail

Insurance

Services

STRATEGIES
Future Group's strategy is aimed at achieving inclusive, sustained and profitable growth with three levers Customer-orientation The bottom line in each of our retail success stories is "know your customer". Insights into the soul of Indian consumers - how they operate, think, dream and line - helps us innovate and create differentiating functionally.

STRATEGIES
Continuous-innovation As India's largest retailer, we understand the importance of innovation. We rethink strategies and realign businesses with increasing agility to provide diverse customer groups with refreshingly different retail experiences. .

STRATEGIES
Collaborative transformation Creating a collaborative environment combining our strengths with our suppliers and vendors helps us create immense value for our customers which in turn fosters mutual growth

VISION The vision of Future Group is to, deliver everything, everywhere, every time to every Indian consumer in the most profitable manner

MISSION We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.

VALUES Indianness: Confidence in ourselves. Leadership: To be a leader, both in thought and business. Respect & Humility: To respect every individual and be humble in our conduct. Introspection: Leading to purposeful thinking. Openness: To be open and receptive to new ideas, knowledge and information. Valuing and Nurturing Relationships: To build long term relationships. Simplicity & Positivity: Simplicity and positivity in our thought, business and action. Adaptability: To be flexible and adaptable, to meet challenges. Flow: To respect and understand the universal laws of nature

7PS OF RETAIL BY FUTURE GROUP!!!!!!!!!!!!!!

Retail Format observed

Custome r Service
Store Design & Display
Merchandis e Assortme nt

Retail Strategy

Pricing
Commun ication Mix

Locati on

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Product:
E-commerce: Pantaloons website Futurebazaar.com has revolutionized the e-commerce business in India. It offers a wide range of products at affordable prices. Food: In food business, the group offers a host of options. Food Bazaar a chain of large supermarkets; Brew Bar a beer bar; caf Bollywood a national chain of eateries; Chamosa a pan-Indian chain of snack counters, and Sports Bar a bistro focused on the world of sports. Fashion: The group offers a variety of options in fashion. Its brands include aLL, Blue Sky, Central, Etam, Fashion Station, Gini & Jony, Navaras, Pantaloons, and Top 10. Home & Electronics: Options include: Collection i a lifestyle furniture store;Electronics Bazaar offers branded electronic goods and appliances; e-zone trendiest electronics items; Furniture Bazaar entire range of Home Furniture;Home Town one stop destination for all the home needs.

 General Merchandise : Options Include: Big Bazaar , Shoe Factory, Brand Factory, Navaras, KBs FairPrice , Central, Blue Sky Leisure & Entertainment: Options are: Bowling Co. state-of-the-art premium family entertainment centre, offering multiple, novel and unique leisure and entertainment options; F 123 - offers a wide range of gaming options ranging from bowling and pool to redemption and interactive video games to bumper cars. Wellness & Beauty: Options are: Health Village a state-of-the art spa and yoga centre; Star & Sitara: Beauty salon for men and women; Tulsi - provides access to the best allopathic, ayurvedic and homeopathic medicinal products; Turmeric - offers beauty products like colour cosmetics, fragrances, herbal and specialty skin items, hair products and bath accessories. Books & Music: Future Groups brand Depot offers Books, CDs, and stationery items.

PRODUCT OFFERINGS
MENS WEAR John Miller JM Sports Bare Denim Rig Ajile Lombard T-2000 Bare Leisure LADIES WEAR Honey Akkriti Annabelle Mix & Match Ajile Rig KIDS WEAR Chalk Bare 7214 ACCESSORIES Cosmetics Stationary for kids Books & Magazines

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PRODUCT OFFERINGS CHART

. Plantoon Brands

Non Plantoo n Brands

Womens Mens Womens

Mens

Formals Lombard Knighthood

Casuals

Ethnic

Formals Annabelle

Casuals Honey Agile

Formals

Casuals

Formals Scullers

Casuals Jealous21 Bare RIG UMM Lee Copper

Ethnic Rang Manch Trisha Mix & Match Aakriti

Aakriti RIG F Factor UMM Agile Bare T2006 JM Sports Lee Copper

Pepe John Miller Urbaba Scullers Indigo Nation

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POPULAR BRANDS

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FLAGSHIPS

SALES MIX OF FUTURE RETAIL

Price:
Pantaloons India has brought a whole new revolution when it comes to pricing strategies, which is evident through the success of its Big Bazaar and Food Bazaar outlets.

PRICING
High turnover

Low Margin

High Margin

Low turnover

Since Pantaloons provides products to a potentially large number of customers at affordable prices, it falls in the High Turnover - Low Margin 24 Category.

PRICING
They propose to provide branded products at 10% less than the MRP and 20% off on the local brands, which is similar to what has been carried out in Big bazaar.

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Place:
The company operates over 12 million square feet of retail space, has over 1000 stores across 71 cities in India and 65 rural cities with taking over Aadhar(). It plans to take up floor space of 30 million square feet by 2011.It has plans to open over 3000 new stores by 2010. It is targeting the Tier-2 and 3 cities which has a huge unleashed potential

Promotion
They use magazines, newspapers, television, radios , hoardings, internet etc for promoting the brand . They have joint ventures and alliances with many companies to promote the brand. Seasonal Discounts , Sales Discounts during Festivals are offered to attract consumers.

People:
At the senior management level, the group hired high profile executives from reputed organizations like Goldman Sachs , Coca-Cola India, PRIL also tied up with a few management schools to create a management talent pool for the lower levels. Best Employers in India (Rank 14th) in the Hewitt Best Employers 2007 survey. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers.

CHIEF BELIEF OFFICER

FUTURE GROUP essentially believes in INDIANNESS , thus is the only company with chief belief officer, and all their employees say Namaste instead of English greetings.

Processes:
Pantaloons Retail has implemented SAP with an investment of $10 Million in keeping pace with the technology and it is currently in the process of setting up a SAP consultancy software. SAP will be helpful in building robust transaction management system and

Supply chain management at Pantaloons

Pantaloon Retail is the first company in the organized retail sector in India to win an accredited ISO Certificate exclusively for its Supply Chain & Logistics function.

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Physical Evidence:
It has a huge list of awards, recognition in its kitty like Most Admired Fashion Group Of The Year, Most Admired Food & Grocery Retailer Of The Year , Most Admired Food Court , Most Admired Retailer of the Year, ,Most Admired Food & Grocery Retailer of the Year Supermarket It is the pioneer in the retail industry and it believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the groups core value of Indianness. The groups corporate credo is, Rewrite rules, Retain values

DISPLAY AREAS, WALKWAYS & DOORS

Pantaloons stores have very attractive display areas, in which they put the dummies, accessories & all. They have a broad walkway & doorways.

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Thank YOU!!
QUESTIONS WELCOMED!!??