Presented By :

Rajkumar Banne - 03
Namrata Chavan - 07
Shantanu Gaikwad -19
Priti Kosambia - 27
Heema Parekh - 39
Amruta Wagde - 59

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 Forward Integration

It involves Gaining Ownership or Increased Control

Over Distributors or Retailers.
Example: Reliance Fresh

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 Backward Integration

It Involves Purchase of Suppliers in Order to reduce

Dependency
Example: RIL & RPL, Bakery Business

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 What Is Business Portfolio?

A Business Portfolio is the collection of Strategic Business

Unit (SBU) that make up a corporation.
The aim of portfolio analysis is:
Analyze its current business portfolio & decide which
SBU’s should receive more or less investment
Develop growth strategies for adding new products and
business to the portfolio
Decide which business or products should no longer be
retained.
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 Strategic Business Unit (sbu)

A unit comprising one or more products having a

common market base whose manager has complete
responsibility for integrating all functions into strategy
against an identifiable competitor.

Example : TATA Group

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 Frederick Herzberg Theory

Frederick Herzberg performed studies to determine

which factors in an employee's work environment
caused satisfaction or dissatisfaction.
Herzberg found that the factors causing job
satisfaction (and presumably motivation) were different
from those causing job dissatisfaction.
He developed the motivation-hygiene theory to explain
these results.
He called the satisfiers motivators and the dissatisfiers
hygiene factors, using the term "hygiene" in the sense
that they are considered maintenance factors that are 7
necessary to avoid dissatisfaction but that by
themselves do not provide satisfaction.
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Two Factor Theory

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7-s framework of mckinsey theory

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 The Meaning Of 7-S
Strategy a means to achieve objectives.

Structure basic framework to designate

Responsibilities and Functions.

Systems management tools for planning, decision

making, Communication and control.

Staffs human resources of the organization.

Skills organizational and individual capabilities.

Style is how Managers lead and motivate.

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Shared values organizational values which govern
behavior of its members.
Example: INFOYSYS
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 BCG Matrix Of Maruti Suzuki

Stars: High Market Share / High Market Growth

Here you're well-established, and growth is exciting!
These are fantastic opportunities, and you should work
hard to realize them.
SWIFT

Question Marks:Low Market Share / High Market Growth

These are the opportunities no one knows what to do with. They
aren't generating much revenue right now because you don't have a
large market share. But, they are in high growth markets so the
potential to make money is there.
SX4 12

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 Marketing Strategies
Product Development: It is a strategy to develop
new product of potential interest to its current
market.Done for continuously broadening product
horizons to better serve existing market.
SURF EXCEL MATIC

Market Penetration : It is a strategy of deeper

penetration in the market. Done to gain more market
share with its current products in their current markets.
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