Presented By:

•Ashutosh Gupta
•Deepanshu Nigam
•Deepika Chauhan
•Deepti Kawatra
 “It is the means by which behaviour is
modified, change is effected,
information is made productive, and
goals are achieved”
[Koontz et al 1984:526]

 Communication in business context

means the exchange of messages
between organisational people for
bringing about desirable and target-
oriented results.
 Challenges stemming out of Individual
Personality
 Perceptual Error
 Noise
 Language Routine
 Lies & Distortion
 Impression Management
 Cultural Challenges
When an INDIVIDUAL is Low on:

 Extroversion / Introversion
 Agreeableness (amicability, cordiality)
 Conscientiousness (carefulness, precision)
 Emotional Stability
 Flexibility
 Stereotyping: a belief or image
held by a group of people, based upon
insufficient evidence or knowledge.

Suppose: Gul Pandit hails from a small village in the

Jammu District and as her professional record testifies,
she is hard working and dynamic. Hari Tiwari, who has
born and brought up in Delhi, always thinks that he
knows better than her, and this combination of gender
and regional stereotyping has disastrous consequences
for their day to day communication.
 Projection Error: Assuming the
person’s characteristics on the basis of their own
characteristics.

Suppose: When a owner assumes that his subordinates

should also give in the same quantity and quality of efforts
in his organisation then this can be termed as Projection
Error.
 Halo Effect: Making belief based on
one characteristics rather than analysing the
whole character.

Suppose: If a manager sees his one of the subordinate

donating money to an old beggar and assumes him to be
generous and helpful in nature, then this belief or
assumption can be said as Halo Effect.
 Contrast Effect: Based on one’s
comparison to other not to the parameter.

Suppose: A Finance Manager of a company who is working

for last 10years in Finance Industry assumes same kind of
expertise in forecasting the share markets from his
subordinates who are not so experienced as he is, then
this kind of assumption is called Contrast Effect.
 Physiological Noise: Fatigueness, body
ache.
 PhysicalNoise: Noise in environment.
 Psychological Noise: Noise in Mind
 Semantic Noise: Jargons
WELCOME in different
Languages
Words commonly used by a
person in between while giving
speech or normally talking.

Example: You Know?? Understood?? Got

It?? Yes, Listen to me First, Etc.
 Sycophancy: Sweet or smooth talk or
praise
Self Promotion: appreciating
oneself in exaggerated manner
Face Saving: Making excuses
 Lies & Distortion are much common
nowadays.

While reporting something to a superior

the subordinate may lie in between.

Distortion happens when an information is

excessively filtered for own benefits.
 Culture is the system of shared beliefs,
ideas, customs, a common pattern of
behaviour of a people.
Types of Culture: Corporate, Social,
Religious, ethnic etc..
Differences in culture can bring conflicts.
Like ethnocentrism, etc..
 Adopt an audience centred approach
 Foster an Open Communication
Channel (free communication, modify hierarchy,
facilitate feedback)
 Coming to ethical communication
(formulising code of ethics, ethics audit, setting
good ethical examples)
 Create lean efficient messages (minimise
distractions)
 Don’t speak when emotionally
instable.