WELCOME TO

THE WORLD OF McDonalds

Hi, friends I am
Ronalds
Guess !!!!!! Why I am here in LLIM
YES, I am here to tell you about
my story.
Story of McDonald's
But
Friends,


These are my Nine friends who
help me to tell you my story
Let me introduce them
INTRODUCTION
Leading global food service retailer
More than 32000 local restaurants
Serving 58 million people in 130 countries
Brand is managed in India by :
Mr.Vikram Bakshi-M.D.Connaught Plaza Pvt
Ltd-
North & East India
Mr. Amit Jatia-M.D.- Hardcastle Restaurants Pvt.
Ltd.
West & South India
Contd.
Vision: To be the best and leading fast food
providers around the globe.

Mission : To be the worlds best quick service
restaurant experience
Values: Q- Good Quality
S- Services to Customers
C- Cleanliness to enjoy meals
V- Value of food
Since 1955, weve been proud to serve the world some of its favorite food. And
along the way, weve managed not just to live history, but create it.


Started off as a hot dog stand in 1937,by Patrick McDonald .

The first McDonald's was built in 1940 by two brothers Mac and Dick
McDonald in San Bernardino, California,
It got a further boost with the emergence of a revolutionary concept called 'self-
service.

Prices were kept low. Speed, service and cleanliness became the critical
success factors of the business. By mid-1950s, the restaurant's revenues had
reached $350,000.

In 1955 Ray Kroc established a franchising company, the McDonald System
Inc. and appointed franchisees.








McDonalds History INDIA
Entered in India 1996 (Oct)

McDonald's India is a 50 50 JV
partnership between McDonalds
Corporation (U.S.A) and two
Indian businessman Amit Jatia
and Vikram Bakshi

Over 17 years of leadership in
food service retailing in India,
McDonald's India now has a
network of over 250 restaurants
across the country
Localisation:
DONT OFFER ANY BEEF
OR PORK ITEM IN INDIA
IN PRODUCT LIKE
MCVEGGIE, PIZZA
MCPUFF ETC.THEY USE
SPICES FAVOURED BY
INDIANS
SOFT SERVES AND
MCSHAKES ARE EGGLESS
McDonalds Outlets
The ambience and the environment is same at
all the outlets of McDonald's.

GOING INTERNATIONAL
The first McDonalds Drive-Thru opened in Sierra
Vista, Arizona in 1975

Happy Meals were added to McDonalds menu in
1979

McDonalds launched the new worldwide Balanced
Active Lifestyles public awareness campaign in 2005

McDonalds celebrated its 50th Anniversary on April
15, 2005

Supplier performance index
Import
Breath of
supply
process
control
equipment
The McDonalds Supply Chain
Supply Chain Integration

Intensity
Competitors
Public Health
Crisis
Economic
Recession
Growth Of Food
industry
Low cost menu
Appearance of
Freebies and discounts
Unhealthy Food
Image
High Employee
Turnover
Small Revenue
Growth
Strong brand
image
Large market
share
Technology
Innovative
Specialized
training for
managers
S W
T O
PESTLE ANALYSIS

Political
Economic
Social
Technological
Legal
Environment


World wide growth strategy of
McDonalds
McDonalds growth strategy is based
on three elements:
1.
Adding new restaurants
2.
Maximizing sales and profit at existing
restaurants
3.
Improving international profitability
Strategy As Per Indian Market
Re-engineering the menu- McDonalds
Menu for Vegetarian Customers

CO-BRANDING STRATEGY
CADBURY
Tie Up With Hindustan And Bharat Petroleum Petrol Pumps
The strategy behind opening their outlet near petrol pumps is that they can
serve their products even on highways.

McDonalds tie up with these companies to open on revenue sharing model
COCA COLA
WALT DISNEY

HOT WHEELS

Importance of PLC in McDonalds
The requirements of customers change over time and thus the product offering has to
be changed accordingly. What is the fashion today may be out of market within few
weeks. Thus continuous innovation is required.
A perfect example of a product in decline phase is French Fries
CUSTOMERS PERCEPTION
AND
CUSTOMERS EXPECTATIONS
Target segment Visits McDonalds to
1. A parent with two children Visits McDonalds to give children a treat
2. Childrens Want to visit McDonalds as it is a fun place to eat
3. A business customer Visits McDonald's during the day as service is quick; the
food tastes great and can be eaten in the car with out
effecting a busy work schedule
4. Teenager Hangout with friends, but keep it affordable
CRITICISM

McDonald's is often
the target of criticism
for its menu
In 2001, Eric
Schlosser's book Fast
Food Nation included
criticism of the
business practices of
McDonald's.

ARGUMENTS IN DEFENSE
In response to public pressure- McDonald's
introduced a new slogan to its recruitment
posters: "Not bad for a McJob

Despite the objections of McDonald's, the term
"McJob" was added to Merriam-Webster's
Collegiate Dictionary in 2003.The term was
defined as "a low-paying job that requires little
skill and provides little opportunity for
advancement"
CORPORATE SOCIAL
RESPONSIBILITY
Definition
CSR POLICY OF
McDonalds
-Always look for
reduce,reuse and
recycle in their
restaurants
-Charities supporting
RONALD Mcdonald
house charities

CONCLUSION

To Conclude, McDonalds has undergone
several changes since its inception in San
Bemardino, California.

McDonalds are doing well in their home
countries and other countries as well.

We loved McDonalds because its makes us
smile


BYE BYE SEE U AT
McDonalds