Fresh and Healthy food

Name : Hola Burrito Restaurant

Address : Jl.Let.Jen.S.Parman Kav 28
Jakarta Barat
Telephone : (021) 588 - 1000
Website : Hola Burito Restaurant.com
Twitter : @ Hola Burrito Restaurant
Facebook : Hola Burrito Restaurant

Burrito is a type of Mexican food that consists of wheat
flour tortilla wrapped or folded around a filling. There
are many types of tortilla out there, but the most usual
types of tortilla that can be found in many burrito
joints are the flour, corn, wheat, and spinach. The
tortilla is usually lightly grilled or steamed, to soften it
and make it more pliable.

Quesadilla is a flour or corn tortilla filled with
a savory mixture containing cheese and other
ingredients. Folded in half to form a half-moon
shape; served with guacamole, salsa, and sour
cream on the sides. Picture as shown below.

Taco is a traditional Mexican dish composed of tortilla
folded or rolled around a filling. A taco can be made
with a variety of fillings, including beef, chicken,
seafood, vegetables and cheese, allowing for great
versatility and variety. A taco is generally eaten
without utensils and is often accompanied by garnishes
such as salsa, avocado or guacamole, cilantro,
tomatoes, onions and lettuce.

Nachos are a popular food based on corn, which made
into tortilla chips, associated with the Texas that can be
either made quickly to serve as a snack or prepared
with more ingredients to make a full meal. In their
simplest form, nachos are tortilla chips in melted
cheese.

Horchata is the name of several kinds of
traditional beverage, made of ground almonds,
sesame seeds, rice, barley, or tiger nuts;
depending on the desired type of horchata.

Agua frescas, which is known in some part of Latin America as
refreshing water, is a non-alcoholic beverage; with combination of
either fruits, cereals, or seeds with sugar and water, blended to
make a beverage. Aguas frescas are popular in Mexico, Central
America, the Caribbean, and the United States. Some of the more
popular flavors include tamarind drink,agua de Flor de Jamaica
(made with Hibiscus), and agua de horchata (made with rice and
cinnamon).

Alfajore is a simple shortbread sandwich cookie with a sweet
filling of dulce de leche. Different dough are used for the cookies
depending on the country. Some use normal flour dough, while
others add cornstarch or even cassava flour for a more delicate
crumb.
Churros is a Spanish sweet snack consisting of
a strip of fried dough dusted with sugar or
cinnamon, sometimes filled with custard,
mocha or chocolate fillings.

Crme caramel flan is a custard dessert with a
layer of soft caramel on top, as opposed to
crme brle, which is custard with a hard
caramel top.

Hola Burrito is a burrito joint, which will
operates in the fast food industry that will
provide in-house serving and catering for various
events as well. Seeing that people have the nature
for willingness to try for new stuffs, Hola Burrito
will be able to satisfy their curious tongue for new
food with our high quality food made from the
freshest ingredients available in the market.

In order to get this business started, we decided to
bring out (sum) from our own savings as our initial
capital. With the nature of this partnership as our
adopted business entities, each partner will have to
come up with 50% of the total initial capital needed so
that each partner will have an equal number of shares
in the business operation.

Deang Arvina Adjani : Rp. 500.000.000,-
Dhea Anggasta : Rp. 500.000.000,-

Fast food industry is growing in a steady rate since the early late 19
th

century. Besides that, there is a very small chance for any fast food retail to
fail in the market because now a day more people are looking for fast
service to cope with the time constrains.
To develop and expand this business, we have come up with several
marketing strategies of our own on every aspects of the marketing 4 Ps,
which are price, product, promotion and place.
For our organizational operation process, we are planning to make all of
our raw materials and necessities purchases from local distributors here in
Jakarta and its surrounding areas.
The entity type of our business will be under partnership, where two
owners with equal shares within the business will run it with the help
from their hired staffs such as manager and bookkeeper to oversee the
daily operation and performance of the business.
To bring this company alive, we need a total initial capital of (sum), which
the payback period will take place in (time of payback period).
Mission
Our mission is to provide the highest quality of food
made from the freshest ingredients to satisfy all of
our customers, and also to provide a safe and
healthy working environment for our staffs.

Vision
Our vision is simply to make profit steadily per
quarter of year, expand and grow while being a
leader or example for other restaurants in keeping a
safe and clean environment both for customers and
staffs.



Values:
High quality of food with a unique twist of taste.
Always-fresh ingredients for all of our food and drinks.
Attractive interior design to provide comfort in dining-in.
Very warm, friendly and highly skilled staffs.
Strategic location for easy accessibility.
Continuous improvement in marketing and operational
strategy to meet the current economic condition.
Encourage feedback and participation from employees
and customers.
Halal.

FUTURE OUTLOOK AND TREND

Lately, there has been a significant increase in
trends that people want to learn new cultures
due to our world are becoming boundary less
and interconnected since the Internet emergence
back in the late 90s. Considering this trend, we
take this as an opportunity to introduce these
foods as a way for people to learn about a culture
because it is believed that the best way to learn a
culture is through their food. We also believe
that this trend will be steadily increasing in the
future and as a result, it will contribute to our
business future growth.
1. Strength
Fast serving, yet healthy.
Variety of food that can be customized according
to your taste and preference.
Warmth and inviting atmosphere where people
can feel the vibe of the culture that we will be
presenting through our decoration and employees
attire.
Satisfy the local Indonesian taste by providing
some Indonesian twist to be incorporated to our
menu.
2. Weakness
Not many people are familiar with this concept
and the food, which could impair our
performance.
No experience in running a restaurant
business; therefore, we will need some experts
advice to maintain the business.

3. Opportunity
The ever-increasing demand for fast and
healthy food, will give us the advantage to
capture the market.
If we see there is a high demand for our food
and potential to expand, we will expand our
business by providing franchise opportunity.

4. Threat
Competitors will start to emerge when people
see that we are doing well and there is a high
demand for this kind of food and service
Because not many people know about burrito and
many other Mexican foods, there are only a couple of
restaurants that serve the food that will be the same as
ours; Hacienda Mexican Bar and Grill in Plaza Senayan
Arcadia, and Amigos Mexican Restaurant in Mega
Kuningan.
However, these two restaurants operate in a different
business style than the one that we are going to create
because they are adopting restaurant style where you
sit down and order your food.
Whereas, we will be operating as a fast-food joint
where your food will be made right in front of your
eyes while you are queuing for your food since time is
an essence nowadays.
We will be segmenting our service towards the
younger generation, as the younger
generations are more willing to try out new
things and they have higher demand for fast
food. From there, hopefully they will be able to
influence the older generation to try our food.
We will also be aiming our products to young
men and women who have studied at the
United States as our first starting point to get
this business moving.
In the first year, we predict the average number
of customer per month is 1.140 1.170 people with
the selected tour package prices range from
Rp. 5000 Rp. 50.000 Hola Burito Restourant
expects an increase in customers for the following
years in which our target is more than 1.368
1.404 people per month.

In Hola Burrito, we will be offering different
varieties of food, ranging from main entrees to
desserts; and also refreshing drinks such as our
homemade juice.
Furthermore, the main entrees will be
customizable according to our customers hungry
stomach.
To make it more attractive, we have also decided
that we will include Ariba that is our special
name for our special of the day meat, which will
include grilled boneless BBQ short ribs, roasted
duck, beef rendang or beef balado.


- Food:

Burrito
Rice*, Beans*, Salsa*, Lettuce, Grilled Onions and Meat of Your Choice** wrapped
in Tortilla* of your choice
Taco
Crunchy or soft tortilla folded and filled with Rice*, Beans*, Lettuce, Grilled
Onions and Meat of Your Choice**
Quesadilla
Tortilla filled with Savory Cheese, Grilled Onions and Meat of Your Choice**
Nachos
Tortilla chips topped with Melted Cheese, Beans*, Grilled Onions, Salsa* and
Meat of Your Choice**
Pilate
Plate of Rice* served with Lettuce, Grilled Onions, Salsa*, Beans* and Meat of
Your Choice**

DESSERTS:
Churos
Alfajores
Cream Caramel Flan

DRINK:

Soft Drinks:
Coca Cola
Fanta
Sprite
Pepsi




Agua Fresca:
Strawberry
Pineapple
Orange
Watermelon
Melon/Cantaloupe
Cucumber
Horchatta
Tamarind

Miscellaneous:
Teh Sosro
Nu Green Tea
Teh Kotak
Aqua


Our in-store service will included delivery
services for free but only around podomoro
city.

Hola Burrito will run in the small size business
with partnership type of business because there
will only be 2 owners who will share the
ownership equally.

Buying Process
Our buying process for all of our ingredients will be
made up of three different buying processes.
1
st
: made daily - process for fast perishable food such as
prawns, fish and fresh lettuce.
2
nd
: made weekly -process for beef, chicken meat, and
tomato for salsa and fruits for our aqua fresca.
3
rd
: made monthly process for bulky purchases such
as flour, rice, salt, pepper, vinegar, tortillas and
packaged drinks.

All of our perishable goods such as meats, fruits,
prawns and fish will be kept inside the refrigerator
and freezer according to their own nature.
However, we will not keep our inventory in the
fridge for more than the time that we set to ensure
the freshness of the goods.
For example, for fish and prawns, we will try to
keep the fish and prawns in a cold refrigerator not
longer than a day without having to frozen it to
ensure its freshness.


Inventory Control
We will be using FIFO (First In First Out) in order to
determine the flows of the goods.

Ordering Process
We will be using direct service by orders for all of
our bulk purchases such as tortilla, rice, flour and
packaged drinks. Other purchases will be made
straight from the local market


1. PRICE
Prices will be matched accordingly with the market condition and the
contents in the ordered food.
2. PROMOTION
we came up with several methods that we believe will be able to help
us create the brand image that we are looking for:
Discounts
Social Media
1
st
, 100
th
and 1000
th
Customer
3. PRODUCTS
Low calorie and fat
Unique twist to taste
Variety of combination according to customers taste and
preference
No MSG added
Little use of oil
Fresh ingredients

4. PLACE
Very strategic location near office buildings
Will be decorated to make it attractive where customers can
gaze at photos and learn Mexican culture
Comfortable and relaxing
Clean
5. CONTROL
Strive to serve food made from the freshest ingredients
Ensure good relationship with all of our suppliers
Ensure that employees are highly motivated
Check ingredients freshness daily before opening the store,
start preparing and serving food for the customers



1. Name : Hola Burrito restaurant
2. Location : Jakarta
3. Mission : provide our customers good and healthy food
4. Function : give positive contribution for the econonomic
in indonesia
5. Industry : fusion fast-food
6. Equipment organization : Patners meeting
7. Organization chart : Patner and manegerial
8. Accounting year : January 1
st
to December 31
st

9. Initial capital : personal savings
10. Profit sharing : equal
11. Business life expectancy : unlimited
12. Business dispersion process: owners agreement

Owners
Head Chef
Assistant
Chefs
Manager
Floor Staffs Cleaners
Bookkeeper
Cashier
Job Title Minimum Age Gender Min. Education
Manager 25 Male/Female S1
Head Chef 25 Male/Female S1
Assistant Chef 22 Male/Female D3
Bookkeeper 20 Male/Female D3
Cashier 20 Male/Female D3
Cleaning 18 Male/Female High school
Floor Staff 18 Male/Female High school
THE WEAKNESSES OF THE BUSINESS
The weakness will lies on the raw materials
storage because if our supply has not been fully
utilized, then those ingredients will lose their
freshness and will no longer be good for making
the foods, which will in turn hurting our chance of
making profits.
CONTINGENCY PLANS
To make sure that our raw ingredients stored
well, we will have storage area where each raw
ingredients will be placed according to their
perishable time so that we will not use any bad
ingredients in our food
Explanation Average cost Total
Customer
Total
Burrito Rp. 50.000 3.500 Rp. 175.000.000
Taco Rp. 48.000 2.800 Rp. 134.400.000
Quesadilla Rp. 45.000 2.100 Rp. 94.500.000
Nachos Rp. 35.000 1.400 Rp. 49.000.000
Pilate Rp. 45.000 2.100 Rp. 94.500.000
Churos Rp. 30.000 700 Rp. 21.000.000
Alfajores Rp. 25.000 700 Rp. 17.500.000
Cream caramel Flan Rp. 20.000 700 Rp. 14.000.000
Soft drinks Rp. 15.000 7.000 Rp. 105.000.000
Acqua Fresca Rp. 20.000 4.200 Rp. 84.000.000
Teh Sosro Rp. 10.000 1000 Rp. 10.000.000
NU Green Tea Rp. 15.000 1000 Rp. 15.000.000
Aqua Rp. 5.000 800 Rp. 4.000.000
Total Cash inflow
Rp. 817.900.000
Description Year 1 Year 2 Year 3
Year 4
Cost of investment Rp. 1.000.000.000
Operating cost Rp. 615.636.000 Rp. 615.636.000 Rp. 615.636.000
Rp. 615.636.000
Total Cost Rp.1.615.636.000 Rp. 615.636.000 Rp. 615.636.000
Rp. 615.636.000
Revenue Rp. 817.900.000 Rp.980.280.000 Rp. 1.025.100.000 Rp. 1.680.105.000
Net Profit (Rp. 797.736.000) Rp. 364.644.000 Rp. 409.464.000
Rp.1.064.469.000
Net Profit (Cumulative) (Rp.797.736.000) (Rp.433.092.000) (Rp.23.628.000)
Rp.1.040.841.000
Payback Period :
3 + {(1.064.469.000 1.040.841.000)/ 1.064.469.000} = 4.02 year
= 4 year 3 month


Current asset:
Cash Rp. 813.555.000
A/R Rp. -
Total CA Rp. 813.555.000

Fixed asset Rp. 223.700.000
Acc.depr. Rp. 37.255.000
Net fixed asset Rp. 186.445.000
Total net asset Rp. 1.000.000.000

Liabilities
Current liabilities:
A/P Rp. -
N/P Rp. -
Total CL Rp. 0

Equity :
Deang arvina Rp. 500.000.000
Dhea Anggasta Rp. 500.000.000
Total owners equity Rp. 1.000.000.000