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What is E-commerce?

An industry where buying and selling of products or services is


conducted over electronic systems such as internet/ computer
networks.

This uses WWW at least at one point in the entire transaction life
cycle.

It is a submersion of various technologies :-

Mobile Commerce
EFT
SCM
Internet Marketing
EDI
Inventory management System
Automated data collection software
1. Mobile Commerce
A retail outlet in customers pocket.
Providing business options through mobile.

Various services include:-
Mobile Money transfer :- M-Pesa by Vodafone.
Mobile ATM :- Airtels new service.
Mobile ticketing :- IRCTC booking.
2. Electronic fund transfer
Money transfer from one account to another account within a single FI or in
between multiple FIs using computer based system.
NEFT
RTGS
3. Supply Chain Management
Management of flow of goods.

Movement and storage of raw materials, WIP inventory, finished goods
from point of origin to point of consumption.
4. Internet Marketing
Use internet to deliver promotional marketing message to customers.
Online banners.
Floating ads.
Promotional emails.
5. Electronic data interchange
Computer-to-computer interchange of strictly formatted message that
represents documents other than monetary instruments.
Sales report.
Invoices.
6. Inventory management system
Computer based system for tracking inventory levels, ordering, sales ad
deliveries.
7. Automated data collection systems
System that automatically derive all the datas of a particular product
through a bar code.
Bar code scanners.
RFID readers.
Advantages
Time saving

Consumer have access to wide range of products.

No need of physical setups.

Allow small business to mix with big business online.

Business open 24*7*365.

World wide market space.

Help prevent fraud and theft loss.

Thinking outside the globe.
Disadvantages
Purchase to delivery

Inability to feel physically the product.

Consumers feel less confident with their credit card
transactions.

Not every company can take the benefit.

Customer loyalty is a big issue as minimum consumer to
company interaction.
Types of E-commerce
B2B :- Manufacturers selling to distributors.

B2C :- Manufacturers selling to customers.

C2B :- Consumer posting his project requirement with a set
budget online, companies review it and bid on the
project.

C2C :- Customer selling to other customer.
How to target the customers ?
Narrow down the geographic profile based on:-
Age range
Gender
Nationality
Income group
Academic level
Technical capability

Are they avid FB users??
Are they addicted to emails??
Do they love using apps??

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