Project Overview

Manufacturing Of Mobile
HyFy Communications Ltd
Introduction
 HyFy Mobile Communications is a global provider
of mobile multimedia devices, including feature-
rich phones, accessories and PC cards. The
products combine powerful technology with
innovative applications for mobile imaging,
music, communications and entertainment. The
net result is that HyFy Mobile is an enticing brand
that creates compelling business opportunities
for mobile operators and desirable, fun products
for end users.
objectives
 To examine the factors those influence the
customer choice while purchasing mobile
hand set.
 To know which features in a particular brand
are preferred by the mobile phone users.
 To find out what additional features are
demanded by consumers.
 To study the satisfaction level of mobile phone
users.
Marketing
India’s mobile subscriber base
Our Growth
 On a numerical basis, India is the biggest growth
market adding about 6 million cell phones every
month. CAGR for mobile phones is 86% in India. It is
one of the fastest growing mobile markets in the
world; in April 2006 mobile subscriber base crossed
100million mark. This has been accomplished by
rethinking handsets, network infrastructure ,enhanced
services and content. More than two-third of mobile
subscriptions are with GSM operators and rest with
CDMA. India has one of the lowest mobile phone
tariffs in the world resulting in low Average Revenue
per User (ARPU) of 9.04 USD per year (CDMA 5.74
USD and GSM 8.89 USD).
Competitive Analysis
 Competitors---

Nokia
Motorola
Sony Ericssion
Samsung
LG
Strength
 Wide product range
 Distributionchannels in developing markets
 Economies of scale
 Lower logistics costs than competitors.
 High margins.
 Do it yourself manufacturing– manufactures
75% of its phones
 Battery backup
Weakness
 LessPenetration
 Less Resale Value
 Didn’t customize phonesbased on
customers in each region.
Opportunities
 Wide and growing market
 Benefit of wide range of brands
 Enhance its CDMA category
 Distinguish its service from competitor
 Leverage low logistics costs to further
decrease prices in volume market &
increaseprofit margin overall
Recommendations
 Expend mobile voice
 Drive consumer multimedia
 Bring extend mobility to enterprises
 Right time of decision
 Determination and risk taking
 Foreseeing and using rising market
opportunity
 Creating the future
Handsets
Technologies
 HyFy Mobile also produces mobile phone infrastructure and
other telecommunications equipment for applications such as
Traditional voice telephony, ISDN, broadband access,
professional mobile radio, voice over IP, wireless LAN and a
line of satellite receivers.
 HyFy provides mobile communication equipment for every
major market and protocol, including GSM, CDMA, and
WCDMA
 share music files between the user's PC and their phone play
that music easily on stereo Bluetooth TM headphones .In the
car - as well as being able to use the phone with a hands-free
car kit, play music through the car stereo. At home, play the
music through your stereo system..
People
 Rural
 Urban
 Industrial
Areas
 Office Employee
 Students
Price
 Discounts
 Financing
 LeasingOptions
 Allowances
Advertising
 Front Line Service
 Public Relations
 Message
 Direct Sales
 Sales
 Media
 Budget
Promotion
Physical Evidence
Procedures
 Procedure, mechanisms and flow of activities by which services
are consumed (customer management processes) are an
essential element of the marketing strategy HyFy has rapidly
moved from functionally oriented organization to a business
process oriented mode, and our information systems have not
followed the change as fast as they should. To fill the gap, IM
organization must learn and implement working methods which
enable the creation of business process oriented information
systems. To satisfy these business needs, HyFy has introduced
a new development approach for information systems
development. These processes have been created and tested
during the SPI. The process itself only takes a few minutes.
Then, within 24 hours, we'll send you an email with instructions
Schedule
increment

Phase 1
Phase 2
Phase 3

Jan Feb Mar Apr May Jun July Sep Oct Nov Dec
Conclusion
 High-leveloverview of progress
against schedule
 No Unexpected delays or issues
 Good Market and Good values
 Some improvements has to be taken
 Increased Sales