Corporation while business-to-consumer electronic commerce implies that the buyers are individual consumers. Business-to-business electronic commerce is expected to grow to $1,330.9 billion by 2003 and continue to be the major share of the EC market The percentage of Internet based B2B EC compared to total B2B commerce will expand from 0.2 percent in 1997 to 2.1 percent in 2000 and 9.4 percent in 2003. Computing electronics, utilities shopping and warehousing, motor vehicles, paper and office products food and agriculture are the leading item in B2B EC
Business-to-business EC covers a broad spectrum of applications that enable an enterprise or business to from electronic relationships with their distributors, resellers, suppliers, and other partners. Handfield and Nichols(1999) suggest B2B applications will offer enterprises access to the following sorts of information
Product: specifications ,prices, sales history Customers: sales history and forecasts(estimate or predict) Supplier: Product line and lead times ,sales terms and conditions Product process: capacities, commitments product plans Transportations: carriers, lead times, costs Inventory : inventory levels, carrying costs locations Supply chain alliance: key contacts, partners, roles and responsibilities, schedules Competitor: benchmarking competitive product offerings , market share Sales and marketing: Point of sale (POS) promotions Supply chain process and performance: Process descriptions, performance measures quality, delivery time, customer satisfaction In this section the business models of B2B are described. The first three models are classified depending upon who controls the market place . The supplier, customer or intermediary. Other important business models are virtual corporation networking between headquarters and subsidiaries and online services to business Supplier Oriented Market Place. Buyer Oriented Market Place. Intermediary Oriented Market Place.
Supplier Oriented Market Place. The common B2B model is the supplier oriented market place. Most of the manufacturer driven electronic stores belong to this category. In this method both individual customers and business buyer use the same supplier provided marketplace Buyer Oriented Market Place Under the platform of supplier oriented marketplace The buyers acquisition department has to manually enter the order information into its own corporation information system Searching e-stores and e-malls to find and compare suppliers and products can be very costly to companies like GE Who purchase thousands of items on the Internet. Therefore such big buyers would prefer to open their own market place which we call buyer-oriented market place Under this model, a buyer opens an electronic market on its own server and invites potential suppliers to bid on the announced RFQs are the GE case illustrates. This model offers a greater opportunity to committed suppliers
Intermediary Oriented Marketplace: The third business model is establishing and electronic intermediary company, which runs a market place where business buyers and sellers can meet. This concept is similar to intermediary-based e-malls or e-stores developed for B2C EC Lead time: The time between the initiation and completion of a production process Product line: a particular kind of product or merchandise; "a nice line of shoes". Subsidiaries: A company controlled by a holding company. RFQs requisitions for quotations Demand the use or supply of, Procurement: the obtaining of supplies Procurement Management: From the purchasing companys point view. B2B EC is a medium of facilitating procurement management such as reduced purchase price and reduced cycle time. To implement B2B EC from the procurement managements point view. The buyer oriented marketplace or supplier oriented market place can be used in this model where the buyers announce the RFQs to potential suppliers for competitive purchasing. The concept of this model is described in a case study with GE trade process market place and winning the bid is the major concern Just in time delivery: The just In time(JIT) delivery of parts to manufacturing buyers is crucial to realize JIT manufacturing. Since online direct marketing requires an internal JIT manufacturing system the JIT delivery and advanced confirmation of suppliers inventory are essential elements for B2B EC. Just in time delivery was not a critical issue in B2B EC, so it was not handled as a central theme of EC yet. However as the importance of b2b grows, the study on JIT delivery should be emphasized. Many innovative B2B models were developed over the years. Before we present these topics it is important to note that companies, especially if they are large ones, can use several models. IBM uses a supplier model for its products a buyer model for procurement and other models for various other activities. Other models are: B2b auctions Managed Interactive bidding B2b services B2b auctions: B2b auctions are growing very rapidly due to the following benefits they provide: Generating revenue Increasing page views Acquiring and retaining members
Generating revenue New sales channel that supports existing online sales. For example Weirton steel Corp doubled its customer base when it started auctions New venue for disposting of excess obselete, and returned products quickly and easily Increasing page view: Auctions give sitesstickiness Auction users spend more time on a site and generate more page views than other users
Acquiring and retaining members: All bidding transactions result in additional registered members Three types Independent auctions commodity auctions private auctions by invitation only
Managed interactive bidding: the bidding process conducting by large companies are managed by companies themselves. This model provide facilities to the bidders to take participation in the bidding process of the large companies throughout globe. B2b services: B2b service model of business organization provides after sale service to other business organization. Some b2b services are provided by intermediary other by specialist . Examples of B2b services are Commerce net (www.commerce.net) is a global non- profit organization providing B2b service. Its target is to promote and support emerging communities of electronic commerce. Other sites that provide b2b services are The majority of B2B transactions are conducted by EDI(extranets) We will discuss traditional EDI and Internet based EDI separately Traditional EDI: EDI has been around for almost 30 years in the non- internet environment. It standardizes the process of trading and tracking routine business documents. Such as Purchase order Invoice Payments Delivery schedules Electronic data interchange translates these documents into a globally understood business language and transmit them between trading partners using secure telecommunication links. The traditional EDI standards are EDI FACT uses by USA for administration and commerce trade
Significant initial investment is needed Restructuring business processes is necessary to fit EDI requirements Long start-up time is needed Use of expensive private VAN is necessary High EDI operating cost is needed There are multiple EDI standards The system is complex to use There is a need to use a converter to translates business transactions to EDI standards
The most feasible alternative for putting Online B2B trading with in the reach of any organization in Internet Based EDI. There are several reasons for firms to create EDI ability over the internet The internet is publically accessible network Provide access to a large number of trading partners Cut communication cost by 50% Internet browser is user friendly and easy to use