Alduheza, Shynne B.

Bugais, Lislyn Megann

Cesar, Jan Harmony A.
Lo, Manuel Timothy Jude C.
Reginio, Jese Jern


Interview a sales or
marketing executive of a
drug company and
determine their
marketing activities and
its impact of R.A. 6675 in
the marketing of branded
products.
Sales executive: responsible for selling the
company's goods and services to customers
Marketing executive: responsible for the overall
marketing program of a companys products or
services
Marketing: a social and managerial process by
which individuals and groups obtain what they need
and want through creating and exchanging products
and values with others
Marketing activities: any activities that a business
or organization undertakes to build brand
awareness
Branded products: patented products
R.A. 6675: Generics Act of 1988

Date of Interview: Monday, June 16, 2014
Time of Interview: 4:00 p.m.
Place of Interview: Pharmaplus
Interviewee: Mrs. Ella Marie Buno RPh.
strategically located at Unit C8 a/b
Questhomes Building Don Larrazabal Avenue,
North Reclamation Area, Subangdaku,
Mandaue City 6014
started on February
transferred March 8, 2014
distributor of products from UniLab, GSK,
and Zuellig

Generic products
Branded products
Medical supplies
similar to a call center

direct selling
referrals
newspaper articles
leaflets
search engine
-Email: pharmaplusmeds@gmail.com
-Website: http://www.pharmaplusmeds.com


available for delivery
walk-in customers
hospitals
In terms of prices, PharmaPlus follows what
is really on the price list. But they make sure
that their products are affordable.
Regardless whether it is generic or branded
drug, they ask their clients of their preferred
manufacturer when they purchase or order
products.
Date of Interview: Monday, June 16, 2014
Time of Interview: 4:00 p.m.
Place of Interview: AltoMed
Interviewee: Mr. Teddy R. Cesar
strategically located at Room 202 J.
Borromeo Building, F. Ramos St, Cebu City
20 years in the pharmaceutical industry
antibiotics (p.o. and injectables)
pain relievers
vitamins (p.o., I.V. and injectables)
cardiovascular drugs
GI drugs
anti-ulcer medications
By hiring a Territory Managers (TM) and
deployed them in their respective territories
to market and promote our products through
regular, consistent visits and sampling of our
products to the targeted MDs (with their
corresponding specialization/practice) in
Private and Government hospitals with the
supervision of their District Managers (DM).
The TMs will promote, deliver (at
drugstores/hospital pharmacies) conduct
inventories and collections.

hospital and pharmacy
-purchasing department
-hospital chief/directors
-hospital & pharmacy owners
conducts
-free clinics
-medical missions
-product presentations
-launchings
We support the government program of
generic law and MDRP. We make sure that our
branded products will move thru our TM's
regular and consistent promotion/follow ups
to selected target MDs/clients who are using
the same molecule with our branded
products. We are building rapport and
maintaining personalized service to them to
beat competition. Our TMs are guided by the
company's mission and vision.