SURAJ SURESH

MBA SEM 2
ICM
POOJAPURA
TRIVANDRUM
The origins of Mahindra Group can be traced
back to October 2, 1945 when Mahindra
brothers J.C. Mahindra & K.C. Mahindra joined
hands with Ghulam Mohammad, and Mahindra
& Mohammad was set up as a franchise for
assembling jeeps from Willys, USA. After India's
independence in 1947, Mahindra & Mohammad
changed its name to Mahindra & Mahindra.

Ghulam Mohammad migrated to Pakistan post-
partition and became the first Finance Minister of
Pakistan. Since then, Mahindra Group has gone
from strength to strength and today it has evolved
into a giant group

HEADQUARTERS:
Mumbai








KC MAHINDRA









JC MAHINDRA









Mr. Keshub Mahindra appointed
Chairman of M&M Ltd., in December 1963















Pandit Jawaharlal Nehru takes a ride in a Willys jeep
brought to India by M&M.




The enterprising duo K.C. Mahindra and
J.C. Mahindra, inspired by Pandit
Jawaharlal Nehru's vision of a modern,
independent India, dared to set out on a
journey to prove that Indians were
second to none.

Anand Mahindra

Chairman & Managing Director Mahindra
& Mahindra
Rajeev Dubey

President Group HR, Corporate
Services, and Aftermarket Sector
Pawan Goenka

Executive Director & President Automotive,
Farm Equipment & Two Wheeler Sectors




Hemant Luthra

Chairman - Mahindra Automotive
S.P. Shukla

President GroupStrategy, Defense Sector, and
Chief Brand Officer


VISION:

To create a fully collaborative environment
in which suppliers can deliver exactly what
the company needs, when it needs it, and at a
competitive cost.



To create India's largest automobile and automobile-
related products distribution network by providing
dealers and customers with the largest choice of unique
world-class products and services.


We dont have a group-wide mission statement. Our
core purpose is what makes all of us want to get up and
come to work in the morning -Anand Mahindra


AEROSPACE
AEROSPACE
Flying into new frontiers
The Mahindra Aerospace division was
created in 2007 to expand our existing
automotive design and manufacturing expertise
to the growing aerospace industry. Through our
Components sector (known internally as the
Systech sector), we acquired several companies
with design and manufacturing experience. The
combination of our acquired experience with
our existing technological capabilities has come
to force rapidly; completed aircraft are already
flying in the Middle East and Australia.


AFTERMARKET
We entered the aftermarket industry
in 1999 to create a business ecosystem for
pre-owned cars that mirrors the ecosystem
for new cars. The market for used cars is
estimated to be bigger than new cars, and
its growing rapidlybut only about 16
percent of car sales take place in the
organized sector. We set about to
professionally organize the pre-owned car
industry in India so that you can trust
youre getting a quality vehicle.
AGRIBUSINESS
Cultivating rural prosperity.
Despite a diminishing share in the
India's GDP, agriculture remains a key
sector of the economy and continues to
play a vital role in driving
India's economic growth. About 60 percent
of India's population lives in its villages
and a majority of rural households depend
on agriculture and related activities for
their livelihood. Agriculture continues to
support numerous downstream linkages
with industry by becoming a supplier of
vital industrial raw material.
In 1947, we introduced India to the utility
vehicle. More than 65 years later, we're still
India's premier utility vehicle (UV) company,
but we've also grown quite a bit. In addition to
making groundbreaking UVs like
the Scorpio and Bolero, Mahindra offers cars,
electric vehicles, pickups, and commercial
vehicles that are rugged, reliable,
environmentally friendly, and fuel-efficient.
The acquisition of the Ssangyong Motor
Company in 2011, brought a major South
Korean utility manufacturer with a presense in
more than 90 countries into the Mahindra
fold. Our global presence means you can find
Mahindra vehicles on the roadsboth paved
and unpavedof Australia, Europe, Latin
America, Malaysia, South Korea, and South
Africa. And we're seeking out new terrain every
day.
COMPONENTS
Driving value. From design to delivery.
We entered into
the components industry (known
internally as Systech) as India's global
competitiveness took off. Leveraging our
domain expertise in
the automotive and farm equipment
sectors and a series of acquisitions, we
have grown rapidly in skill and scale.
Mahindra & Mahindra entered
the Construction Equipment industry in
February 2011 with the launch of the
Mahindra EarthMaster Loader. Already
one of the worlds largest markets,
demand for construction equipment is
growing in India. Our unparalleled dealer
network makes the EarthMaster available
across the country.
CONSULTING SERVICES
As the business environment becomes
more complex, competitive, and
challenging, companies increasingly
need expert guidance to optimize their
non-core activities
DEFENSE
Leadership and security
India's national security challenges are
varied and complex, ranging from
contested borders to regional peacekeeping
to domestic unrest and natural disasters.
As we become an economic and political
leader in Southeast Asia and across the
globe, we need better defense solutions to
support us in our growing roles. Since the
late 1990s, India has begun a systematic
modernization and upgrade of its military
equipment. A key component of this push
is the indigenization of our defense
supplies
The power sector in India presents a
fascinating array of challenges and
opportunities. As the economy grows rapidly,
the need for a reliable and quality power
supply becomes critical. Although the
government has been paying increasing
attention to the power sector in the last 10
years, demand continues to grow faster than
supply capacity build-up. The demand-supply
gap has created a huge demand for power
back-up solutions across the industrial and
economic spectrum of India
MAHINDRA FARM EQUIPMENT
Spreading prosperity across the globe.
We began manufacturing tractors in the early
1960s for the Indian market. Nearly 50 years
later, we are the number one tractor company
in the world (by volume) with annual sales
above 200,000 and over 2.1 million tractors sold
to date. Our products are making farms more
prosperous in more than forty countries on six
continents. Following our vision of Farm-Tech
Prosperity, weve also expanded into farm-
support services, including agri-mechanization
solutions under Mahindra AppliTrac; seeds,
crop protection, as well as market linkages,
distribution, agri-support information and
counseling through the Samriddhi Initiative.
FINANCIAL SERVICES


We entered into rural finance and
insurance because we saw an
opportunity to provide services in areas
where the demand for financial products
and services is higher than the formal
banking system can supply. By making
credit available, we open opportunities
for people to improve their own lives
and create lasting systems of livelihood.
INDUSTRIAL EQUIPMENT


Mahindra entered the industrial
equipment market in 1992 with
a range of high-efficiency conveying
equipment for the cement industry. Our
longstanding experience in
manufacturing gave us a firsthand
understanding of the importance of
reliable and effective material handling
equipment. We quickly expanded to
serve the power plants, heavy chemicals,
and mineral processing in addition to
cement.


MAHINDRA INFORMATION
TECHNOLOGY


Mahindra has a leading presence in the
global Information Technology (IT)
industry, offering a full range of IT
solutions and support
through companies with special
expertise. As globalization intensifies
competition and drives companies to
focus on their core competencies, a
knowledgeable and capable IT partner
becomes critical to success.
LEISURE & HOSPITALITY
Create your own experiences.
When we entered Leisure & Hospitality in
1996, very few affordable vacation options
were available for Indian families. We saw
a tremendous opportunity to open up a
new industry and bring real benefits to a
large segment of underserved
customers. We pioneered the vacation
ownership concept in India to bring Indian
families affordable and memorable
vacations every year
LOGISTICS


The transportation needs of
our automotive sector drew us into
the logistics business in 2000. The
success of our internal strategic
operation led our expansion to serve a
variety of corporate customers across
many industries. In todays
increasingly competitive
business landscape, we take care of the
entire span of transportation
and logistics needs so that our clients can
focus on their core competencies.
REAL ESTATE
We entered real estate in 1994 because
we saw an opportunity to transform the
way society thinks about living and work
space. Today, our real estate initiatives
are enhancing living standards and
pioneering environmentally friendly
construction in India. Through our green
developments, were demonstrating that
sustainability and good living go hand in
hand. We partner with the Clinton
Climate Initiative and Indian Green
Building Council to create certified, state-
of-the art green communities.
Organized Indian retail grew at 20 percent over
the last five years, and we expect it to continue to
expand at a scorching rate in the next five. Indian
consumers are increasingly looking
at shopping as an experience, not just a process of
acquiring necessary items. With our entry into
retail, we seek to provide our customers with a
holistic experience that satisfies their desire for
an enriching and pleasant experience as well as
for excellent products.
TWO WHEELERS
We entered the Two Wheeler industry in
2008. We've developed rapidly since then by
focusing on brand-building via new product
development guided by consumer insights,
strategic partnerships, service orientation, and
building scale.
Their various scooters are
Rodeo RZ
Duro DZ
Their motorcycles are
Pantero
Centuro


CSR has always been an integral part of M&M groups vision and the corner
stone of our core value of good corporate citizenship
Keshub Mahindra

EDUCATION
ENVIRONMENT INITIATIVES
HEALTH & DISASTER RELIEF
ART & CULTURE
SPORTS
NANHI KALI
ESOPS


Programs run by Mahindra Group to achieve Sustainability are :-

Nanhi Kali - Educating A girl for a brighter tomorrow
Pride Schools Empowerment through livelihood training
Sustainability Reports
Green Facilities Laying the foundation for a greener tomorrow
Lifeline Express
EMRI (Emergency Medical Research Institute)
META (Mahindra Excellence in Theatre Awards)
MIAAC (Mahindra Indo-American Arts Council)
IT Partership with FIFA Bringing the game to you

Received the Pegasus Award for CSR .
Bombay Chamber Good Corporate Citizen Award
Mahindra Lifespace Developers Ltd. was honoured
for their commitment to incorporating sustainability
in their real estate and infrastructure projects.
Deming Prize
Japan Quality Medal
Qimpro Platinum Standard (Business) award for
excellence in business practices.
CNBC AWAAZ Travel Award for its Lakeview
Resort, Munnar.
ICSI National Award for Excellence in Corporate
Governance
'Brand Communicator of the Year' at the 9th Asia
Pacific PR Award.


MAHINDRA AUTOMOBILES
Strength
1.Mahindra group give employment to over 110,000
employees
2. Excellent branding and advertising, and low after sales
service cost
3. Excellent SUVs good for Indian roads and off-road
terrain
Weakness
1. Mahindras partnership with Renault did not live up to
international quality standards through their brand
Logan
2. 2-wheeler segment not performing well

Opportunity
1. Developing hybrid cars and fuel efficient cars for
the future
2.Tapping emerging markets across the world and
building a global brand
3.Fast growing automobile market
4.Growing in the market through electric car Reva
Threats
1. Government policies for the automobile sector
across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile
brands
4. Substitute modes of public transport like buses,
metro trains etc.

MAHINDRA FARMING EQUIPMENTS
Strength

Govt. Support

Influence on manufacturing facilities from Ford

& Isuzu.
Weakness

Restructuring of new plants.

Lack of Efficiency in new plant layout.

Multi franchise.

Opportunity

Can fulfill Mahindras goal to be global player.

Easy entry to Chinese market with support of

local partner.

To export the Chinese tractors range to India &

Indian tractor range to China to suit the demand
respectively.

If Mahindra provided after sales services they

can be more competitive in Chinese market.
Threats

Legal considerations.

Distant location of the Manufacturing units

from the city.

MAHINDRA TRADE AND FINANCIAL SERVICES
Strength
1. Mahindra Finance has advantage of brand name
of Mahindra Group.
2. Mahindra Finance has large asset base of Rs.5000
crores.
3. It has large distribution channels with 350
branches all over the nation.
4. Company has large financial base as its IPO was
subscribed 26.88 times.
Weakness
1. Mahindra Finance do not have share broking
facility which their competitors have.
2. Mahindra Finance is not known to the people.
3. Mahindra Finance does not make advertisement
of its product.

Opportunity
1. Mahindra Finance has entered into mutual fund
distribution which is growing as per Indian market
development
2. Automobile sector in India is growing as foreign
companies entering in India which is useful for
Mahindra Finance as it provides vehicle loans
3. Mahindra Finance helps individuals in making
financial planning which is most profitable in as
investment trend is changing in India.
Threats
In case of vehicle financing company has tough
competition from large banks like State Bank of
India, ICICI etc.

MAHINDRA INFORMATION TECHNOLOGY
AND TELECOM SECTOR
Strength

1. Reduced dependence on European market
2. Has a strong workforce of over 40,000
employees working on over 30 countries

Weakness
High retention

Opportunity
1. Increased in demand for IT solution in
telecom service provider

Threats
1. Economic slowdown and uncertainty in
USA and Europe respectively
2.Increasing presence of foreign IT player in
that domain
3. Potential negative impact of Satyam related
litigation

Mahindra Holidays acquires new 60 room resort
in Manali

Mahindra Lifespace forays into affordable
housing with Happinest
Mahindra Lifespace Developers Limited
(MLDL), the real estate and infrastructure
development arm of the USD 16.5 billion
Mahindra Group, today launched its new business
focused on making quality housing at affordable
prices accessible to a wider cross-section of people.

Mahindra Two Wheelers sells 16824 units
during June 2014

Mahindra Tractors sells 23132 units in
domestic market during June 2014

Anish Shah of GE Capital to join Mahindra
Anish joins Mahindra from General Electric
(GE), where he was President and Chief
Executive Officer for GE Capital India since
May 2009.
Mahindra Racing announced that Indias own
Karun Chandhok and Bruno Senna will be the
teams drivers for the inaugural season of the
FIA Formula E Championship. The duo will
represent Mahindra when they line-up on the
grid at the start of the worlds first ever fully
electric championship in Beijing later this year.
We are already familiar with the Mahindras
SUV model XUV500 . But now they have come
up with newer version XUV500 SPORTZ at a
price of Rs. 13.68 lakhs.

The XUV500 Sportz comes packed with
sporty premium features and new interiors.
But what makes it extra special is that only a
limited few will ever be made.



THANK YOU