Brick & Mortar

Click & Order

THE ONLINE SHOPPING
Todays consumers lead busy lives
and shopping takes time.
Often it is a task. Consumers find
researching and shopping on the
Web far more convenient than
brick-and-mortar visits.
Although in-store excursions can
still be fun, in many ways shopping
online or via a mobile device offers
a better overall experience,
whether from the couch after the
kids are in bed, on a mobile phone
during a quiet moment at lunch, or
on the go.
In many instances, customers have
access to more information online
than when talking to an in-store sales
associate.
Online reviews and price
comparisons enable them to feel
more confident in their buying
decisions and free shipping offers
are a fixture of the online
marketplace, especially during
festive season.
Google India Study reports Electronics the
Top Search but Apparels the most bought
Flipkart
As per the research, 90% of online shoppers
are planning to buy more products online which
reflects on the positive experience of the users.
In terms of top product categories ever purchased online: Apparels & Accessories
was among the top category (84%) Electronics (71%) Beauty & personal care
(64%) Books (62%) Household products (61%) The frequency of purchase was also higher for
categories like apparels & accessories (34%), beauty & personal care (33%) products in comparison
to electronics (28%).
Top Retail Subcategories by Total Unique Visitors
November 2011 vs. November 2010
Total India Visitors Age 15+ Home/Work Locations

Source: comScore Media Metrix

Total Unique Visitors (000)
Nov-2010 Nov-2011 %
Change
Total Internet : Total Audience 41,169 46,390 13
Retail 23,021 27,171 18
Coupons 1,048 7,647 629
Consumer Electronics 6,334 7,122 12
Comparison Shopping 4,611 5,775 25
Computer Hardware 5,079 5,708 12
Apparel 1,735 4,609 166
Movies 2,587 3,076 19
Books 2,559 2,494 -3
Flowers/Gifts/Greetings 2,132 2,323 9
Jewelry/Luxury
Goods/Accessories
1,575 2,134 36
Home 1,605 1,966 22
Top 10 Retail Sites by Unique Visitors
November 2011 Total India Visitors Age 15+
Home/Work Locations

Source: comScore Media Metrix

Total Unique
Visitors
%
Reach
Total Internet : Total Audience 46,390 100.0%
Retail 27,171 58.6%
Amazon Sites 6,805 14.7%
Apple.com Worldwide Sites 3,426 7.4%
Samsung Group 2,759 5.9%
Flipkart.com 2,675 5.8%
Homeshop18.com 2,286 4.9%
Naaptol.com 2,145 4.6%
Bookmyshow.com 2,125 4.6%
Myntra.com 2,110 4.5%
Priceindia.in 2,047 4.4%
Alibaba.com Corporation 1,973 4.3%
What Happened to the
Retail Stores?
The world of retail is facing an
existential crisis as more consumers
abandon shopping in physical
stores for the ease of buying online,
especially with their mobile devices.

The rapid advances of e commerce have
drastically altered the landscape for
traditional retailing giants. Theyre being
challenged by the mobile revolution
because theyre saddled with the high
costs of leasing and maintaining so many
store properties.
Old-school retailers that dont
adjust quickly to the rise of
mobile and social commerce will
have a hard time surviving the
current disruption
What can They Do?
Retailers that will survive in this new
environment need to pursue effective
marketing programs for social media and
mobile devices, and keep their business
models ultra-lean.


As part of this effort, online retailers need to
continue to reach many new customers by
combining traditional TV commercials with
online display advertising in major Internet
companies including Google, Facebook,
AOL, Yahoo and Microsoft.

Take the in-store experience to a different level
Retail is in crisis. But its a crisis that can stimulate transformational change. Retailers
who understand their customers, leverage technology to evolve the customer
experience, and focus on their differentiators and assets have the opportunity to
thrive. However, for retailers that ignore opportunities for transformation, the writing is
on the wall.
THANK YOU