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Marketing Insights Limited 2004
Chapter 5
E-business Strategy
OHT 5.2
Marketing Insights Limited 2004
Learning objectives
Indstries8
2
<anking
2
)permarkets
2
#il indstry
2
7ail indstry
OHT 5.10
Marketing Insights Limited 2004
E%e"ents o! strategic objective
setting !or the e-business
)igure 5.11 :lements of strategic ob?ecti$e setting for the e-bsiness
OHT 5.11
Marketing Insights Limited 2004
'irect an- in-irect nternet
contributions !or !ast gro,th co"panies in the 9S
)igure 5.12 5irect and indirect Internet contribtions for fast-growth companies
in the @)"
ource8 ,ricewaterhose=oopers .20000
OHT 5.22
Marketing Insights Limited 2004
Arid of prodct sitability against
market adoption for transactional
e-commerce .online prchases0
)igure 5.13 Arid of prodct sitability against market adoption for transactional
e-commerce .online prchases0
OHT 5.21
Marketing Insights Limited 2004
E%e"ents o! strategy -e!inition !or
the e-business
)igure 5.1# :lements of strategy definition for the e-bsiness
OHT 5.22
Marketing Insights Limited 2004
Strategic options !or a co"pany in
re%ation to the i"portance o! the
nternet as a channe%
)igure 5.15 )trategic options for a company in relation to the importance of the
Internet as a channel
OHT 5.23
Marketing Insights Limited 2004
/ssess"ent o! ris6 !or "ar6et an-
pro-uct -eve%op"ent !or the 525 co"pany
)igure 5.1* "ssessment of risk for market and prodct de$elopment for ;he
<2< =ompany
OHT 5.2#
Marketing Insights Limited 2004
:e, pro-uct -eve%op"ent 8 S"i%e on%ine ban6ing ;
,,,.s"i%e.co.u6<
OHT 5.25
Marketing Insights Limited 2004
'abs.co" ;,,,.-abs.co"<
)igure 5.10 5abs%com .www%dabs%com0
OHT 5.2*
Marketing Insights Limited 2004
E%e"ents o! strategy
i"p%e"entation !or the e-business
)igure 5.11 :lements of strategy implementation for the e-bsiness