Escolar Documentos
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-Connecting Technology
IT Telecom Transportation
- Connecting Customers
Selectiveley , For life , Directly
- Connecting Marketing Partners
Other Dept. internally
Supply Chain
Strategic Alliance
Analyzing Competitors
Identify competitors
Assess S / W /Strategies /Reaction
Selecting which competitor to attack /
avoid
Leader Challenger Follower Nicher
Marketing Process
Customers
Segmn /Targeting /Positioning
Developing marketing Mix
Mng. Mrktg. Effort
Marketing Planning
Developing & maintaining viable fit
between goals/resources & envrl.
opportunities
Mission Objectives Portfolio Plan
New Buz. Plan : Intensive
Integrative Diversification
Consumer Buyer Behavior
Communication process
Advertising
Mission Money Message
Media Measurement