PRESENTED TO:- PRESENTED BY:-

Prof. Ruby Chanda. ARUN KUMAR SHARMA

Introduction(meaning).
Public relations in L.I.C.
Public relations in general.
Objectives of Public Relations.
Functions of Public Relations.
Public Relations tools.
Profile of L.I.C.
Corporate policy of L.I.C. on PR.
Public Relation activities in L.I.C.
Conclusion







Public Relations, commonly called as PR is an
activity aimed at increasing common &
understanding between an organization or
individual & one or more groups called Publics.

It is an art and social science of analyzing trends,
predicting their consequences, counseling
organizational leaders, and implementing planned
programs of action, which will serve both the
organization and the public interest.



Corporate PR dept:- In a corporate department,
specialists handle corporate PR activities for only
that company.

PR Agencies:- In agencies specialists carry out PR
activities for several companies .

Public Information Departments:- Non-profit
organizations like colleges and Government agencies
have public information departments that work to
strengthen the image of the organization.

PR generally is practiced through:-
1. To promote mutual understanding.
2. To change the behavior and attitude of the public.
3. To enhance the patronage from the various sections.
4. To help in fund raising.
5. To persuade individuals, groups etc.
6. To promote goodwill.
7. To create and maintain the image or reputation
about the company.

OBJ ECTI VES OF PUBLI C RELATI ONS
Policy.
Publicity.
Product Publicity .
Relations with Government .
Community relations .
Shareholder relations.


Advertising
Lobbying
Public affairs
Campaign
Promotion
Diplomacy


PROFILE OF L.I.C
1.PUNCHLINE:- PEOPLES MONEY FOR PEOPLES WELFARE.

2. Life Insurance Corporation Of India was formed on 1
st
September
1956.

3. VISION
"A trans-nationally competitive financial conglomerate of
significance to societies and Pride of India" .


4. MISSION
"Explore and enhance the quality of life of people
through financial security by providing products and services of
inspired attributes with competitive returns, and by rendering
resources for economic development.




The Public in the case of LIC includes:
A. Levels of employees and agents.
B. Customers.
C. Government: Central, State & Local bodies.
D. Media, Press, T.V., Radio & Agency-owners and
correspondents .
E. Citizens at large.
A clearly laid down Public Relations Policy,
therefore, is essential to set the goals, indicate the
strategies and give proper direction to all levels in
the area of Public Relations.

Mission
Establish understanding and develop awareness of
mutual aspirations of LIC and the Public.
Goals
1. Promote within the Corporation greater awareness of
the changing environment and the need to align the
corporate policy to the emerging situation.
2. Help fashioning, within the constraints, its policies,
programmes, practices and products to meet the
expectations of the Public. Help the public to
appreciate the performance and the limitations of
LIC.
3. Make PR occupy the front seat in the organizational
set-up.

Strategy

1. Develop excellent relations with the totality of the media-print,
electronic and agency owners and reporters by regular
exchange of information with them.
2. Establish relations-and develop understanding with the Govt. -
Central, State & Local bodies through legislators and Govt.
officials.
3. Develop full understanding with the workers-employees at all
levels and agents on organizational goals, policies, practices
and programmes.
4. Develop an effective system of communication with the
departments and operating units on the environment and on
implementation of policies.



5. Build an atmosphere of goodwill and understanding inside
and outside the organization leading to better appreciation of
the Corporation's policies and performance.

6. Help to evolve an effective machinery for quick and
satisfactory redressal of grie-vances of the public.

7. Help to develop an image of LIC as a responsive organization.

8. Devise methods for opening up channels of two-way
communication with various publics of the Corporation.

Action Plan

1. Keeping the objectives, philosophy and the strategies in view,
drawing-up annual PR plans by Branches, Divisions, Zones &
Corporate Office.
2. Develop an effective system of periodical reviews of PR Plans at all
levels - B.O.,D.O., Z.O. and Corporate.
3. Actively participate in at least one important scheme in each of the
States and in two or three national level schemes to help improve
the quality of social life and establish the social relevance of LIC.
4. Develop a task-plan in respect of the above strategies.
5. Organize events like inauguration of new B.O., D.O., Z.O. or any
arm of the Corporation (diversification) etc. as public functions to
project corporate image.


PRESS CONFERENCE
LIC WEB SITE
RALLY ORGANISATION
PR And Publicity Conferences
Claim review committees
Press Releases
Customer Meets
Publicity Pavilion
Consumers Affair Committee
Exhibitions
Citizens Charter

Public Relation came into existence by the belief that if we do
something good for people then only the people Will say good
about the organization.
Today's is a age of competition. And to remain firm in the
competition depends on how efficiently the Organization manage its
PR & project the company's image .
Public Relation will not sell goods and Services but it is bound to
create an atmosphere which will make the free enterprise , a
responsible enterprise .
The PR Mantra has now became pervasive. Neither a individual nor
the organization & not even the government Or a UN body can
thrive or sustain in this age without effectively strategizing PR.