The document discusses Unlock, a market research company founded in 2008 by research professionals seeking to provide valuable consumer insights beyond standard methodologies. It outlines Unlock's vision of understanding people's emotions and relating to them as individuals rather than just consumers. The company has expertise across various industries and research domains like qualitative and quantitative work. It also details Unlock's internship programs that provide hands-on training and the possibility of a permanent position.
The document discusses Unlock, a market research company founded in 2008 by research professionals seeking to provide valuable consumer insights beyond standard methodologies. It outlines Unlock's vision of understanding people's emotions and relating to them as individuals rather than just consumers. The company has expertise across various industries and research domains like qualitative and quantitative work. It also details Unlock's internship programs that provide hands-on training and the possibility of a permanent position.
The document discusses Unlock, a market research company founded in 2008 by research professionals seeking to provide valuable consumer insights beyond standard methodologies. It outlines Unlock's vision of understanding people's emotions and relating to them as individuals rather than just consumers. The company has expertise across various industries and research domains like qualitative and quantitative work. It also details Unlock's internship programs that provide hands-on training and the possibility of a permanent position.
Please, no disclosure of the approach without informing and approval from Unlock Unlock Market Research Credential The sense behind nonsense 2013 HJKASDOOPWQKWEKWQKKAFN AMSDALJDASHDAJKDHAKJHSDJ ASKDJHAKJDHKAHDKAJHSDKJA HDKJKLADKLU TO MAKE SENSE OUT OF CONSUMER APPARENT NONSENSE PWQKHJKSAPWEAJP WQKHJKSAPWEHSDKJAHSDKHA DHKJADSOS OPEN YOUR MIND KAJHSDFJDENGSAOIFDKPSDFJP 3 Who is Unlock 4 Our Story It began in March 2008 when several research professionals, after years of working at the top of multinational market research environment, decided to state their view on how to use consumer knowledge, in a passionate and daring way. The office was officially opened on April 1st, 2008 Unlock aim was to set research free of clichs and misconception. The company ultimate objective was that of doing strategic brand building research, impregnated with valuable consumer knowledge (and not just any research knowledge) Unlock specifics became that of offering that precise and valuable consumer information that sets apart from ultra-general data or simple consumer verbatims. 5 The Unlock vision Turning research into action is crucial We strive to understand more the context of the problem We design a research plan that is fit to our clients, needs, we dont just apply a standard methodologies 6 The Unlock Vision We are passionate about our work We like challenge We like to upgrade standards every day We like long term relationships Understand our partners needs We like partnerships UNLOCK 7 We give each brand story the attention and respect it deserves. This is a must in building the right research approach. We believe that... We relate to people, not just consumers Brands are built on human needs and values. Therefore we believe any marketing research problem requires a human approach. We believe people have the power to continuously supply brands essence. On reverse, we believe successful brands are those that dare to access people deep-seated emotions. And our passion is to unlock people emotionality and bring the essential out. And each brand has a unique story Brands dont make people, people make brands 8 Unlock means a quest to find the best approach This quest has enriched us with expertise in various research domains Qualitative Quantitative Brand positioning, new product launch, new brand launch, brand stretching, usage & attitudes, satisfaction studies, motivational segmentation We have experts in motivational research, ethnography, semiotics, difficult target moderation and in various industries FMCG Telecom Media Real estate Automotive B2B 9 Key Clients Portfolio 10 Unlock Live 11 Unlock . Unlock A team of 25 research professionals, who like challenge and are passionate about research. 12 Unlock . Unlock We took part in various marketing and research conferences. Only in the past year: BrandRo Cele mai puternice marci romanesti Brand-uri fascinante Mobile Marketing Conference Promotions Know Internet and Mobile World Promotions 360 Retail Revolution Tech Intelligence Conference Romanian Youth Focus .and many more We like to learn new things and to share the know how we have! 13 And most important. we have an open mind and a free spirit 14 Why Unlock 15 Training at Unlock We have both Qualitative and Quantitative internship programs that will offer you: Experience, access to information and learning from highly trained researchers The possibility to become a permanent member of our team Flexible program, because we know school is important And of course an internship diploma 16 Training at Unlock Theoretical sessions On the job training Feedback sessions 1. 2. 3. 17 Training at Unlock How to make people that you do not know fell comfortable enough in order to share with you intimate thoughts after just 5 minutes. The mission is to offer guidance on how to be a professional moderator, to form specialists in qualitative research. www.scoalademoderare.ro Qualitative Training: 18 Training at Unlock Find out how to turn number into stories, how to understand the humans behind the data. We aim to form quantitative research specialists that have strong methodology and research approach know how. Courses have 2 modules: 1. Research methods and client service 2. Analysis and data processing Quantitative Courses: Joi invatam lucruri noi 19 If you want to be part of our team contact us: team@unlock-research.com www.unlock-research.com Or find us on