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Commercials:
Where do we go
from here?
by the
Squirettes of Mary and the
Titus Brandsma Daughters of Mary Immaculate, Int’l.
Center-Media St. Joseph the Workers Parish
Tondo, Manila
Program October 16, 2004
THE
Source: Advertising Revised Edition – Gregorio S. Miranda
The Early Beginnings of Ads
• First Advertisement – Thebes, Upper Egypt (in the
form of a poster on a sheet of papyrus which
announced a reward for the return of a runaway
slave.)
• Advertising Signs (Babylon, Athens, Egypt and Rome
where symbols were used to tell a particular shop or
product)
• Town criers and barkers – “one voice’ sales
presentation” (peddlers describing his wares to the
buyers
• Barkers – common sight in our public markets and
loading zones of jeepneys and buses.
Latin word:
toward to
turn
“any paid form of non-
personal presentation
and promotion of
ideas, goods, or
services by an
identified sponsor.”
•oral or visual
•paid form of
presentation
•Identified
sponsor
•Non-personal
of
•Products are available in such wide
varieties; advertising
•New products are offered in such
great numbers;
•Existing products must be called to
the attention of new consumers who
are added to the market as a result of
expansion of incomes, population
explosion, and changes in tastes.
the
ttract audience
nterest
esire
ction
wareness
omprehension
onviction
ction
headline
copy
body
call to action!
Guess What Ad? 1. Making great
things possible!
6. Let’s Talk
5. Wais na Misis!
Sample of
other types of
ads
Advertising Media
Periodicals Direct Advertising
– Newspapers – Direct mail
– – Letters
Magazines
– Pamphlets
– Trade journals
– Folders
– Handbills
Broadcast Advertising – Handouts
– radio – Shopping bags
– television – Tags, labels, booklets,
wrappers, containers
Assembly Advertising
– Motion pictures and Point-of-sale Advertising
slides – Window displays
– Education lectures – Handouts
Advertising Media
Signs (Outdoor Special Publications
Advertising) – Telephone
– Billboards and
directories
electronic signs
– Posters, including – Yearbooks
those on delivery – Handbooks
trucks (transit ads)
– Menus
– Streetcar, train, bus
and jeepney ads
– Skywriting
• Advertisements are “constructed
realities”.