ADIDAS GROUP: The Future

Marketing Plan
*Style Brand

*Originals

*Performance


History of Sport
Adolf Adi Dasslar
Provide athletes with the best suited pair of shoes for
their respective sport.
Dasslars 3 principles of providing the best shoes: 1.
produce the best shoe for the requirements of the
sport, 2. protect the athlete from injury, and 3. make the
product durable and able to withstand the extreme
conditions of the sport.

MISSION STATEMENT
The adidas Group strives
to be the global leader in
the sporting goods
industry with sports
brands built on a passion
for sports and a sporting
lifestyle.
Adidas Group Brand Range


Salomon who provide winter sport+other accessories (skis, snowboards, snowblades,
ski boots, bindings, inline skates, and hiking apparel),
Mavic (cycle accessories/components),
Bonfire (climbing equipment),
Clich (skateboard equipment, footwear, and apparel)
Maxfli-shoes and apparel
Taylor-Made-Adidas-golf balls, irons, and accessories, and of course Reebok.
The Adidas Group is globally represented in major markets all over the world with main
headquarters in Herzogenaurach, Germany

Company Missions
We are a global organization that is socially and
environmentally responsible, creative and financially
rewarding for our employees and shareholders.
We are committed to continuously strengthening our
brands and products to improve our competitive
position.
We are dedicated to consistently delivering
outstanding financial results.


Company Missions
We are consumer focused and therefore we
continuously improve the quality, look, feel and image
of our products and our organizational structures to
match and exceed consumer expectations and to
provide them with the highest value.
We are innovation and design leaders who seek to
help athletes of all skill levels achieve peak
performance with every product we bring to market.

ADIDAS Is All In Campaign

The launch of the biggest marketing campaign in the
brands history began on March 16th. 10 years in the
making.
Brings a mix of sports, cultures, and lifestyles while
bringing sport, music, and fashion together.
This Global Brand Campaign marks the first time
ADIDAS has brought sub-brands; ADIDAS sport
performance, ADIDAS originals, and ADIDAS sport-
style
Aimed at 14- to 28year-old customer/consumers

SWOT
SMART GOALS
(S)pecific-The group operating margin to increase to a level between 7.5-8.0%. Earnings
per market share 10-15% to the level of about 2.98(4.33)-3.12 (4.5335) Euros/Dollars As
well keep our gross margin from last year stable at 47.5-48.0%
(M)easurable-Take each quarterly to reach the goals. Measure each time, so we can
reach these goals. Releasing of new products, bringing out the new/improved sub-
brands throughout the year.
(A)chievable/Action-Oriented-We have strong brands, global reach, and stability as we
are in a better financial situation than 2010. The All-In campaign, our promotional
partnerships. adiZero, Supernova, and Response are many of lighter, faster
shoes/apparel innovations we will release to meet these goals.
(R)elevant-Between all subsidiaries, new products, innovations, etc. we can conquer
and exceed these goals as well as our position in the industry. (esp. through the All-In
Campaign.) In this financial crisis, connecting with the consumer, while maintaining
control of finances is crucial.
(T)imebound-End of forth quarter/end of year. Achievable.
4 Ps
Product-Football, Basketball, Tennis, womens Training,
adidas skateboarding, etc.
Place-Globally launching in Europe, North and south
America, Asia and south Africa.
Promo-TV, Print Ads, Facebook, Youtube, Twitter,
Internet Ads, etc. 10 million fans at least on each platform
Pricing-same or less expensive with Nike. Adidas aims
to lower cost over the next 5 years. (Recession)

Innovations @ The Forefront
Football/Basketball/Soccer
Five-Star Cleat, Crazy Light, F50 Cleat
When you love your game, whatever the game,
you put your all into it.


Show Us Your Game Face
ADIDAS
Major Locations
ADIDAS Major Promotional
Partnerships 2011
Map of
Partnerships/Promotions/Locations
in
EUROPE
Map of
Partnerships/Promotions/Locations
Globally

"For 2014, we welcome to the Adidas family one of the most influential cultural icons of this
generation, Kanye West," Adidas said in a statement on Tuesday (December 3). "Well known for
breaking boundaries across music, film and design and partnering with our history in street wear
culture and leading innovations in sport, we look forward to creating a new chapter. Details to
follow."