Eyewear Frame Selection

Unit 3: Lifestyle Analysis

Lifestyle Analysis
Eyewear should
emphasize personal
image
Talk about attractive
new lens technologies
and their benefits
Wear what you sell
Three Keys: Essential Elements:
Eyewear should
emphasize personal image
Know the indicators of
lifestyle preferences
The essential eyewear
wardrobe includes
career/casual/evening
Two ways to sell lifestyle:
image and lens function
The prescription is the key to
showing patients they have
different needs for their various
lifestyles and hobbies
Refer to the prescription when
making suggestions for
eyewear with a variety of lenses
and lens treatments
The Prescription
1. Eyewear should emphasize
personal image
2. Know the indicators of lifestyle
preferences
3. The essential eyewear
wardrobe includes
career/casual/evening
4. There are two ways to sell
lifestyle: image and lens
function
Essential Elements
Style and Lifestyle
Presentation refers to an
individuals personal style reflected
by their outward appearance
Presentation ranges from traditional
to innovative
Eyewear should always reflect
personal presentation
Ask what image the patient wants
to create
Personal Presentation
Style and Lifestyle
Lifestyle choices are indicated by
clothing (design, color, cut, and
fabric), accessories, hair styles,
and make-up or the lack of it
Discuss concepts of lifestyle
during informal conversation with
the patient
Is the patient traditional or
innovative?
Assessing Style and Type
Style and Lifestyle
How does he or she dress for
professional, evening, casual and
sports events?
What image does the patient wish
to project?
Is the patient considering a
lifestyle change or make-over?
Determine the patients attitude,
but dont prejudge by appearance
Assessing Style and Type
Style and Lifestyle
Career/professional
Casual/sports/social
Evening/dressy
Sunglasses
An eyewear wardrobe can be
built on glasses, contact lenses,
or both, depending upon patient
needs and preferences
Wardrobe Includes Four Basic Categories:
The Eyewear Wardrobe
Avoid the buy now hard sell
Use a casual and low-key
approach
Something the patient may want
to consider as a future purchase
Stress the benefits of sports
glasses with protective lenses
Let the patients reaction be your
guide
Dont Push
The Eyewear Wardrobe
Lenses:
Polycarbonate
Polarized
Anti-reflection coating
Scratch-resistant
Safety lenses
Ultraviolet coating
Sunglasses may also include
these lens enhancements
Lifestyle: Sports and Recreation
Lenses and Lifestyles
Lenses:
Anti-reflection coating
Trifocals
Progressive addition lenses
High index lenses
Lifestyle: Scholarly/Academic
Lenses and Lifestyles
Lenses:
Tinted
Anti-reflection coating
Progressive addition lenses
High index lenses
Polished edges
Lifestyle: Social/Dressy
Lenses and Lifestyles
Lenses:
Tinted lenses
Contact lenses to change eye
color
Lifestyle: Anything Goes
Lenses and Lifestyles
Lenses:
Tinted
Anti-reflection coating
Contact lenses (optional)
Progressive addition lenses
High index lenses
Lifestyle: Professional, In the Public Eye
Lenses and Lifestyles
Lenses:
Scratch-resistant
Polycarbonate
Ultraviolet coating
Lifestyle: Grade-school Child
Lenses and Lifestyles
Lenses:
Polycarbonate
Safety lenses
Tinted
Anti-reflection coating
Contact lenses to change eye
color
Sunglasses with enhancements
above and UV protection
Lifestyle: Teenager
Lenses and Lifestyles
Lenses:
Anti-reflection coating
Tinted
Progressive addition lenses
Ultraviolet coating
Lifestyle: Computer Operator
Lenses and Lifestyles
Lenses:
Polycarbonate
Safety lenses
Anti-reflection coating
Scratch-resistant
Polarized
Ultraviolet coating
Sunglasses may include these
lens enhancements
Lifestyle: Heavy Labor
Lenses and Lifestyles
Face Shape: Oblong
Coloring: Cool, medium intensity
Original eyewear is the incorrect
hue and dated
Eyewear style ages the face by
pulling facial lines downward
Before:
The Eyewear Makeover
Face Shape: Oblong
Coloring: Cool, medium intensity
New eyewear is professional
and updated
High temple placement and
progressive lenses draw the
facial lines upward for a more
youthful appearance
After:
The Eyewear Makeover
Face Shape: Oblong
Coloring: Cool, medium intensity
New eyewear is professional
and updated
Progressive lenses draw the
facial lines upward for a more
youthful appearance
Lifestyle: Evening Wear
The Eyewear Makeover
Face Shape: Oblong
Coloring: Cool, medium intensity
New eyewear is professional
and updated
Progressive lenses draw the
facial lines upward for a more
youthful appearance
Lifestyle: Casual Wear
The Eyewear Makeover
Face Shape: Oblong
Coloring: Cool, medium intensity
New eyewear is professional
and updated
Progressive lenses draw the
facial lines upward for a more
youthful appearance
Lifestyle: Career
The Eyewear Makeover
Face Shape: Oval
Coloring: Cool, low intensity
Eyewear is the wrong color
base
Facial imbalance is created by
mid-temple placement
Attention is focused on the
middle third of the face
Bridge shape makes the nose
appear wider
Before:
The Eyewear Makeover
Face Shape: Oval
Coloring: Cool, low intensity
New eyewear draws attention to
the eyes
Narrower bridge restores balance
to the middle third of the face
Almond shape and high temples
highlight the cheekbones
After:
The Eyewear Makeover
Face Shape: Oval
Coloring: Cool, low intensity
New eyewear draws attention to
the eyes
Narrower bridge restores balance
to the middle third of the face
Almond shape and high temples
highlight the cheekbones
Lifestyle: Evening Wear
The Eyewear Makeover
Face Shape: Oval
Coloring: Cool, low intensity
Narrower bridge restores balance
to the middle third of the face
Almond shape and high temples
highlight the cheekbones
Lifestyle: Casual Wear
The Eyewear Makeover
Face Shape: Oval
Coloring: Cool, low intensity
New eyewear draws attention to
the eyes
Narrower bridge restores balance
to the middle third of the face
Almond shape and high temples
highlight the cheekbones
Lifestyle: Career
The Eyewear Makeover
Face Shape: Round
Coloring: Cool, high intensity
Round shaped eyewear makes
face appear rounder and wider
Before:
The Eyewear Makeover
Face Shape: Round
Coloring: Cool, high intensity
Eyewear creates angles that slim
and lengthen the face
Aviator style with high temple
placement creates a high
horizontal line that helps add
length to the face
After:
The Eyewear Makeover
Lifestyle: Evening Wear
The Eyewear Makeover
Face Shape: Round
Coloring: Cool, high intensity
Eyewear creates angles that slim
and lengthen the face
High temple placement creates a
high horizontal line that helps add
length to the face
Face Shape: Round
Coloring: Cool, high intensity
Eyewear creates angles that slim
and lengthen the face
High temple placement creates a
high horizontal line that helps add
length to the face
Lifestyle: Casual Wear
The Eyewear Makeover
Face Shape: Round
Coloring: Cool, high intensity
Eyewear creates angles that slim
and lengthen the face
High temple placement creates a
high horizontal line that helps add
length to the face
Lifestyle: Career
The Eyewear Makeover
Face Shape: Base Up Triangle
Coloring: Cool, low intensity
Eyewear is too dominating and
adds width to the widest part of
the face
Before:
The Eyewear Makeover
Face Shape: Base Up Triangle
Coloring: Cool, low intensity
Eyewear with AR coating and
light gold rims gives the
appearance of a rimless frame
The depth of the frame helps
balance the length of the lower
third of the face.

After:
The Eyewear Makeover
Face Shape: Base Up Triangle
Coloring: Cool, low intensity
Eyewear with AR coating and
light gold rims gives the
appearance of a rimless frame
The depth of the frame helps
balance the length of the lower
third of the face.

Lifestyle: Evening Wear
The Eyewear Makeover
Face Shape: Base Up Triangle
Coloring: Cool, low intensity
Eyewear with AR coating and
light gold rims gives the
appearance of a rimless frame
The depth of the frame helps
balance the length of the lower
third of the face.
Lifestyle: Casual Wear
The Eyewear Makeover
Face Shape: Base Up Triangle
Coloring: Cool, low intensity
Eyewear with AR coating and
light gold rims gives the
appearance of a rimless frame
The depth of the frame helps
balance the length of the lower
third of the face.
Lifestyle: Career
The Eyewear Makeover
Patients must be informed about
the benefits of lenses
Be prepared to thoroughly
discuss lens enhancements
Know the technology and
benefits of each lens
enhancement
Patients can only make informed
decisions when they know how
lenses will benefit them
Selling the Benefits:
Benefits of Lens Enhancements
High index plastic lenses create
more attractive eyeglasses with
thinner edges and lighter weight
Patients like the feeling of
wearing the latest technology in
lens engineering
Because of increased reflections,
A/R coatings are highly
recommended for high index
lenses.
Plastic High-Index Lenses:
Benefits of Lens Enhancements
Photochromic lenses
automatically darken in sunlight
and lighten indoors
Glass lenses maintain their
photochromic ability for the life of
the lenses
Plastic lenses will lose their
photochromic abilities over a
period of time (2 years)
Two years is the average life of
an eyewear prescription.
Photochromic (light-sensitive) Lenses:
Benefits of Lens Enhancements
Polycarbonate has outstanding
impact resistance
Polycarbonate is the lens of
choice for all children
Polycarbonate is the lens of
choice for adults who are active
in sports or whose lifestyle has a
large element of risk
Polycarbonate is 4x-5x more
impact resistant than other
lenses
Polycarbonate:
Benefits of Lens Enhancements
Polarized sun lenses protect
against reflected glare from
sunlight on water, snow, and
shiny surfaces
Polarized sun lenses are
excellent UV filters and make
ideal driving glasses
Regular sun lenses reduce
visible light but have little effect
on reflected glare
Polarized Sun Lenses:
Benefits of Lens Enhancements
UV radiation from sunlight can be
harmful to the human eye
Polycarbonate and high index
lenses include built-in UV
protection
Other plastic lenses can be
treated with chemicals that block
the harmful portion of UV
radiation
Ultraviolet Protection (UV-coating):
Benefits of Lens Enhancements
A/R coatings benefit users in two
ways: cosmetic and visual
The elimination of surface
reflections makes the eyes more
visible and natural-looking
Removal of surface reflections
improves vision by increasing the
amount of light to the eyes
A/R coatings improve night vision
Anti-Reflective (A/R) Coatings:
Benefits of Lens Enhancements
PALs are premium multifocal
lenses designed to provide clear
vision at all distances
There are no visible segment
lines so that PALs resemble
single-vision lenses
The market share for progressive
lenses is increasing steadily
Progressive-addition Lenses:
Benefits of Lens Enhancements
Scratch protection is now
routinely offered to patients
Certain premium lenses include
factory-applied scratch coating:
1. All polycarbonate lenses
2. Some progressive lenses
3. Many high-index lenses
Scratch-Resistant Coating (SRC):
Benefits of Lens Enhancements
Trifocals are designed to provide
vision at distance, near, and the
intermediate arms-length
distance
Special trifocals that provide a
wider field of intermediate vision
are available for work, hobbies,
computers and other special
uses
Trifocals:
Benefits of Lens Enhancements
Aspheric lenses are now
available for plus and minus lens
prescriptions
Front surfaces of aspheric lenses
are flatter than conventional
lenses
Aspheric lenses are thinner and
do not protrude or bulge as much
as ordinary lenses
Aspheric Lenses:
Benefits of Lens Enhancements
Thinner, lighter lenses are more
comfortable and more attractive
Use proper lens design
Use high index lenses
Use aspheric lenses
Use polycarbonate and other
lightweight lens materials
Comfort Lenses:
Benefits of Lens Enhancements
Thinner, lighter frames are more
comfortable and more attractive
Combine lightweight lenses,
frames, and proper lens design
Use lightweight frame materials
1. Titanium metals
2. Carbon fiber
3. Optyl and nylon
Comfort Frames:
Benefits of Lens Enhancements
Small, round frame shapes are
best to reduce lens thickness
Angular frames with sharp
corners will accent the thickness
of the lenses
Frames that look good with plano
lenses may be very unattractive
with high minus lenses
Frames:
High-power Myopes
Small, round lenses to reduce
thickness
High index lenses
Aspheric lenses
Anti-reflection coating
Light cosmetic tinting
1. Eye color on the upper lens
2. Skin tone on the lower lens
3. Clear lens inbetween
Lenses:
High-power Myopes
Aspheric lenses made from high
index materials
Lenses are thinner and front
curves are flatter
Lens protrusion and
magnification are reduced
Cosmetic tinting above and
below the eye in a shade darker
than used for myopes
Lenses:
High-power Hyperopes
New presbyopes must be
reassured that eyewear can
enhance their looks and lifestyle
Progressive addition lenses are
an alternative to reading glasses
A/R coating and cosmetic tints
Bifocal contact lenses or
monovision
Lenses:
Presbyopes
Eyewear should evoke an image
of intelligence, responsibility, and
distinction
Classic eyewear in conservative
colors, slightly oversized frames
Black, tortoise shell, or
marbelized patterns
Square or rectangular frames in
metal or metal/zyl combination
Career/Professional:
The Eyewear Wardrobe
Bolder and brighter eyewear
Lightweight frames in vivid colors
SRC and A/R coating
Safety glasses:
1. For outdoor sports (with UVC)
2. For high velocity sports like
racquetball and handball
3. For those who work with tools
4. For those who work with power lawn
and garden equipment
Casual/Sports/Social:
The Eyewear Wardrobe
Eyewear should evoke sleek
sophistication
Dramatic but delicate frames in
gold, silver, or bronze, which may
include jeweled or enameled trim
Subtly tinted A/R coated lenses
with faceting
Include a decorative eyeglass
case
Dressy/Evening:
The Eyewear Wardrobe
Disposable Lenses
Soft Lenses
Frequent Replacement Lenses
Planned Replacement Lenses
Toric Soft lenses
Gas Permeable Lenses (GP)
Bifocal Contact Lenses
Tinted Contact Lenses
Contact Lens Choices:
The Eyewear Wardrobe
Contact lens weares should have
a backup pair of eyeglasses
Contact lenses should not be
worn if there is an eye infection,
irritation, or redness of the eyes
Old contact lenses should not be
worn as replacements for lost
lenses
Contact lens wearers may not be
aware of attractive new spectacle
lens technologies
Contact Lens Precautions:
The Eyewear Wardrobe
Lifestyle Analysis
Eyewear should
emphasize personal
image
Talk about attractive
new lens technologies
and their benefits
Wear what you sell
Three Keys: Essential Elements:
Eyewear should
emphasize personal image
Know the indicators of
lifestyle preferences
The essential eyewear
wardrobe includes
career/casual/evening
Two ways to sell lifestyle:
image and lens function
Eyewear Frame Selection
Review
Unit 3: Lifestyle Analysis
The Prescription
What is the key tool used by the optician to show
patients they have different visual needs for their
various lifestyles and hobbies?
Review
1) Traditional
2) Innovative
What are the two general categories of lifestyle
presentation?
Review
1) career/professional
2) casual/sports/social
3) evening/dressy
4) sunwear
What are the four elements that should be included in
the essential eyewear wardrobe?
Review
Polycarbonate (impact resistant lenses)
Which specific lens enhancement is essential for
children, teenagers, athletes, high-risk professions,
and heavy labor?
Review
b) False
Anti-reflective lenses do not improve vision. They are
primarily a cosmetic enhancement.
a) True
b) False
Review
b) This frame has a spring hinge
Which of following statements refers to a feature?
a) Spring hinges are very flexible while maintaining
constant tension
b) This frame has a spring hinge
c) Eyeglasses stay firmly on the face even when the
glasses are constantly taken off and on
Review
c) Eyeglasses stay firmly on the face even when
the glasses are constantly taken off and on
Which of following statements refers to a benefit?
a) Spring hinges are very flexible while maintaining
constant tension
b) This frame has a spring hinge
c) Eyeglasses stay firmly on the face even when the
glasses are constantly taken off and on
Review
Presbyopia
Progressive lenses are beneficial to patients with the
visual condition called ____.
Review
To protect the eyes from damaging ultra-violet rays.
What is the benefit of UV protection?
Review
Need clear vision for the arms length
distance that is not available using bifocals
Trifocals are beneficial to patients who _____.
Review
career/professional
The type of eyewear that should evoke an image of
intelligence, responsibility, and distinction:
Review
casual/sports/social
The type of eyewear that is generally bolder and
brighter than usual. A good choice is lightweight frames
in vivid colors:
Review
dressy/evening
The type of eyewear that should evoke an image of
sleek sophistication:
Review
career/professional
Good choices for this type of eyewear include classic
frames in conservative colors:
Review
Small, round frame shapes
High index lenses
Aspheric lenses
Anti-reflection coating
Light cosmetic tinting
What are the eyewear recommendations for high-
powered lens prescriptions?
Review
Eyewear Frame Selection
End
Unit 3: Lifestyle Analysis