International

Business:Education sector
PESTLE analysis of CHINA
Presented by
S_uhail Manjardekar
A_teet Rao
S_hardul Thakker
A_mar Itagi
K_unal Sharma
I_kram Vora
Introduction
Capital:- Beijing Largest City - Shanghai
World's second-largest country by land area, and the third- or fourth-largest in total
area.
Area: Land - 9,596,961 km

Water - 3,705,407 sq. mi
Population:(over 1.3 billion)
Currency: 1 chine's Yuan = INR/CNY = 9.90721
1 CNY = 9.9072 INR
GDP (PPP): 2014 estimate - Total$14.625 trillion
Per capita$10,695
GDP (nominal):
2014 estimate - Total$10.028 trillion Per capita$7,333

Well known for...
Technical advancement scope for e-learning
The Great Wall Of China
Largest population
Pandas
Jackie Chen and Bruce Lee can be used to promote brand

Political factors
Communist party but transforming into democratic .
Single Party socialist state

President - Xi Jingping


Premier - Li Keqiang
Congress Chairman - Zhang Dejiang
Conference Chairman - Yu Zhengsheng
Only one party ruling therefore stability in country attracting foreign investments
Govt provides incentives and securities to new business.
Complex law for new investors-but stable for long run
Economical factors
GDP:- $11.316 trillion
GDP growth:- 9.5%
Per capita:- $8,394
Unemployment Rate:- 6.1%
Inflation rate:- 3.2%
Exports: $1.581 trillion
Imports: $1.327 trillion
Revenues:$ 972.3 billion
Expenditures:$ 1.137 trillion (2009)

Continued...
Population below poverty line 10%
Tax rate for foreign investments 30% national & 3% local rate for production business
and 20% for others(interest, rent, license, utilization)
Current account balance : $296.2billion (2009) worlds largest
Reserves of foreign exchange :$2.206 trillion (2009)
Labor force: 815.3 million (2010); agriculture 10.2%, industry 46.9%, services 43%
(2010 est.).
Labor costs are low, prices of commodity low n stable
2013 china world 2
nd
largest economy after US

Social factors
51.27 percent male & 48.73 percent female of the total
population.
Literacy rate:- 92.8%
Religions:
Buddhism(50%), Taoism(30%), and Chinese folk
religions & others(Muslim 1.5-2%,Christian 3-4%)
The average income in east china is 2.26 times then
west of china-scope in east
Chinese prefer first mover.


16.6
70.14
13.26
Age structure (Yrs)
0-14
15-60
60+
Environmental factors
Over reliance on coal which produces acid rain.
Water shortage
Climate vary from region to region
Natural disasters (floods, earthquakes)
Clean energy, low carbon technology

Technological factors
Internet users:-500 million (2011)
Airports :- 482(2009)
Railway worlds third largest system
Roadway 3583,715km(2007) world second largest
China Telecom alone serves 55 million broadband subscribers
Tianhe-1A worlds fastest supercomputer
In 2011, China unveiled a prototype train
Technology is becoming cheaper
Telephone system is on worlds number one

Technological developments
Telephones - main lines in use: 294.383 million
country comparison to the world: 1
Telephones - mobile cellular: 859 million
country comparison to the world: 1
Internet Users: 450 million host
country comparison to the world: 1
Computer & Electronics:
China now has the worlds fastest supercomputer, after taking the title from the U.S. in
2012. Chinas Tianhe-1A has with 262 terabytes of memory and is housed in 140
refrigerator-sized cabinets. China is the worlds leading electronics exporter, which
exported US$933.4 billion worth of mechanical and electrical products in 2011.
Research and development
investments in scientific research,

spending over US$100 billion on scientific
research and development in 2011 alone. Science and technology are seen
as vital for achieving economic and political goals, and are held as a source of
national pride to a degree sometimes described as "techno-nationalism
China currently has the largest number of active cellphones of any country in
the world, with over 1 billion users by February 2012.It also has the world's
largest number of internet and broad band user with over 591 million internet
users as of 2013, equivalent to around 44% of its population. A 2013 report
found that the national average internet connection speed is 3.14 MB/s. As of
July 2013, China accounts for 24% of the world's internet-connected devices.