Charlles Pinon and Luciana Silva

Game theory and techniques applied to create an Agile Product Vision

By Charlles Pinon and Luciana Silva
New Orleans - May, 2014

Game theory and techniques
applied to create an Agile
Product Vision
We are unique:
We do new concepts, solutions and
products in the mobile technology area
Exceptional labs and competences in Latin America
Highly qualified, innovative and motivated team
with our customers
We work in close
cooperation
We are a non-profit
R&D Center

Our
Locatio
n
Located in Brazil with
Global
impact

Top Mobile R&D Center in Latin
America
Multicultural enviroment that
nurtures outstanding results
Uniquely headquartered in the
Amazon
2014
Global Scrum Gathering - NOLA | Game theory and techniques applied to create an Agile Product Vision | By Charlles Pinon & Luciana Silva
We are
agents of
change
Global Scrum Gathering - NOLA | Game theory and techniques applied to create an Agile Product Vision | By Charlles Pinon & Luciana Silva
Global Scrum Gathering - NOLA | Game theory and techniques applied to create an Agile Product Vision | By Charlles Pinon & Luciana Silva
Global Scrum Gathering - NOLA | Game theory and techniques applied to create an Agile Product Vision | By Charlles Pinon & Luciana Silva
social influence,
which maximizes
the efforts of
others, towards
the achievement
of a goal
Global Scrum Gathering - NOLA | Game theory and techniques applied to create an Agile Product Vision | By Charlles Pinon & Luciana Silva
6%
only
Global Scrum Gathering - NOLA | Game theory and techniques applied to create an Agile Product Vision | By Charlles Pinon & Luciana Silva
1994 1999 2001 2004 2010, 2012
1. User
Involvement
2. Executive
Management
Support
3. Clear Statement
Of Requirements
4. Proper Planning
5. Realistic
Expectations
6. Smaller Project
Milestones
7. Competent Staff
8. Ownership
9. Clear Vision
And Objectives
10. Hard-Working,
Focused Staff
1. User
Involvement
2. Executive
Management
Support
3. Smaller Project
Milestones
4. Competent Staff
5. Ownership
1. Executive
Management
Support
2. User
Involvement
3. Competent Staff
4. Smaller Project
Milestones
5. Clear Vision
And Objectives
1. User
Involvement
2. Executive
Management
Support
3. Smaller Project
Milestones
4. Hard-Working,
Focused Staff
5. Clear Vision
And Objectives
1. Executive
Support
2. User
Involvement
3. Clear Business
Objectives
4. Emotional
Maturity
5. Optimizing
Scope
6. Agile Process
7. Project
Management
Expertise
8. Skilled
Resources
9. Execution
10. Tools &
Infrastructure
Global Scrum Gathering - NOLA | Game theory and techniques applied to create an Agile Product Vision | By Charlles Pinon & Luciana Silva
Global Scrum Gathering - NOLA | Game theory and techniques applied to create an Agile Product Vision | By Charlles Pinon & Luciana Silva
We seek
pleasure
and
avoid pain
Global Scrum Gathering - NOLA | Game theory and techniques applied to create an Agile Product Vision | By Charlles Pinon & Luciana Silva
Opening
Global Scrum Gathering - NOLA | Game theory and techniques applied to create an Agile Product Vision | By Charlles Pinon & Luciana Silva
Explore
Close
Global Scrum Gathering - NOLA | Game theory and techniques applied to create an Agile Product Vision | By Charlles Pinon & Luciana Silva
VISION
what is it?
Global Scrum Gathering - NOLA | Game theory and techniques applied to create an Agile Product Vision | By Charlles Pinon & Luciana Silva
Geoffrey Moore's book Crossing the Chasm suggestion*:

For (target customer)
Who (statement of the need or opportunity)
The (product name) is a (product category)
That (key benet, compelling reason to buy)
Unlike (primary competitive alternative)
Our product (statement of primary differentiation)

*extracted fromAdvice for new product owners
VISION
what is it?
Global Scrum Gathering - NOLA | Game theory and techniques applied to create an Agile Product Vision | By Charlles Pinon & Luciana Silva
For example, Lumia 1020 vision statement might be read as:

For photo and video lovers
Who want to take high quality photos and record HD videos on the
go
The Lumia 1020 is a smartphone
That offers DSLR-quality photos and HD video recording
Unlike iPhone, Samsung Galaxy
Our product features the best of sight and sound in a
smartphone.

Hands-on
Global Scrum Gathering - NOLA | Game theory and techniques applied to create an Agile Product Vision | By Charlles Pinon & Luciana Silva
INFO +
CONTACT

www.indt.org

communications@indt.org.br