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ChangeinConsumerBehaviourwithrespecttohabits&
patternsoffoodconsumption.
Packagedready-to-eatfoodistheorderofthedaydue
toreadyOTCavailability.
Increaseinrequirementsofmodifiedandvalue-added
starchproductsi.e.itsderivatives,inthepackagedfood
industry.
High-fructose corn syrup, also high-fructose maize syrup in other
countriescomprises any of a group of corn syrups that has
undergone enzymatic processing to convert some of its glucose into
fructose to produce a desired sweetness. HFCSmainlyusedinAerated
drinksworldover.InIndia,itissugar,duetocheappricingofsugar.
Beer industry substituted sugar with High Maltose Corn Syrup (HMCS) and
Dextrose, both derivates of Maize Starch. Government may earmark a
minimum %age of HFCS instead of sugar in the manufacture of Aerated
drinksandBeer.
InUSA&China,3-4typesofcornavailablei.e.industry-specifictypes
InIndia,CornwasCornnosuchsegregationdoneduetoignorance
onthepartoffarmers.Typeofcornavailablewasnotstandardonevery
purchase,duetodifferenttypesofhybridseedsusedforgrowingcorn.
ProfitsoftheMaizeStarchIndustryareexpectedtoriseasreductionin
production costs due to better recovery by using industry-specific corn,
recently,asalsobydirectpurchasesfromthefarmers
IncreaseinconsumptionofMaizeproductscancheckonthepricingof
SugarandGovernmentmaygiveincentivestostarchindustryinfuture