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Prepared by :

Dr. K. BARANIDHARAN
PROF.MBA
SRI SAIRAM INSTITUTE OF TECHNOLOGY
CHENNAI

Sri Sairam Institute of Technology 2
Engineering
Economics& Financial
Accounting
3 15 August 2014
Measurement of elasticity
Measurement of ELASTICITY
1. Perfectly elasticity of demand
2. Perfectly inelasticity of demand
3. Relatively elasticity demand
4. Relatively inelasticity demand
5. Unity elasticity
1. Perfectly elasticity of demand
when any quantity can be
sold at a given price, and
when there no need to
reduce the price, the
demand is said to be
perfectly elastic
1.

1.Perfectly Elastic:(the quantity
demanded increases from OQ to Q1,
from OQ1 to OQ2 eventhough there
is . Price is fixed at
OP.)


Q
O
X
Y
p
Q1
Q2
2. Perfectly inelasticity of demand

the degree of change in
price leads to little change
in the quantity demanded,
then the elasticity is said to
be perfectly inelastic





2. Perfectly Inelastic:
increase the price from OP1 to OP2, the
quantity demanded has not fallen. And there
is fall in the price from OP3 to OP2, the
quantity demanded remains unchanged)



p2
O
X
Y
p1
Q
p3
3. Relatively elasticity demand
The demand said to be
relatively elastic when the
change in demand is more
then the change in the
price.


3. Relatively Elastic:
the quantity demand increase from OQ1 to OQ2
Because Of A Decrease in Price from OP1 to OP2.
The extent of increase in the quantity demanded
is grater than the extent of fall in the price


p1
O
X
Y
p2
Q2
Q1
D
D
4. Relatively inelasticity demand
The demand said to be
relatively inelastic when
the change in demand is
less than the change in the
price.


4. Relatively lnelastic
the quantity demanded increase from OQ1 to OQ2
because of a decrease in the price from OP1 to
OP2. the extend of increase in the quantity
demanded is less than the extent of fall in the
price.

p1
O
X
Y
p2
Q2
Q1
D
D1
5. Unity elasticity
The elasticity in demand
is said to be unity when
the change in demand is
equal to the change in
price.


5. Unitary Elastic
the quantity demanded increase from OQ1 to OQ2
because of a decrease in the price from OP1 to OP2.
the extent of increase in the quantity demanded is
equal to the extent of fall in the price.


p1
O
X
Y
p2
Q2 Q1
D
D1

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