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introduction to hospitality

fifth edition
john r. walker
Chapter 10: Recreation, Theme Parks, and Clubs
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Chapter 10
Recreation, Theme Parks, and Clubs
Recreation, Leisure, and Wellness
Government-Sponsored Recreation
Commercial Recreation
Theme Parks
Size and Scope of the Industry
Key Players
Clubs
Club Management
Types of Clubs
Noncommercial Recreation
Trends
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Recreation, Leisure, and
Wellness
The word recreation is defined as the use
of time for therapeutic refreshment of
ones body or mind
Recreation allows people to have fun
together and form lasting relationships
built on the experiences they have enjoyed
together
This recreational process is called bonding
Leisure is best described as time free
from work, or discretionary time
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Government-Sponsored
Recreation
Various levels of government that constitute
government-sponsored recreation are
intertwined, yet distinct, in the parks, recreation,
and leisure services
Government raises revenue from income taxes,
sales taxes, and property taxes
Additionally, government raises special revenue
from recreation-related activities such as
automobile and recreational vehicles, boats,
motor fuels, transient occupancy taxes (TOT)
on hotel accommodations, etc.
The monies are distributed among the various
recreation- and leisure-related organizations at the
federal, state/provincial, city, and town levels
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
National Parks
The National Parks Service was founded
in 1916 by Congress to conserve park
resources and to provide for their use by
the public in a way that leaves them
unimpaired
The systems current roster of 367 areas
covers more than 80 million acres of land
More than 272 million visitors go to the
parks each year
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Commercial Recreation
Recreation management came of
age in the 1920s and 1930s, when
recreation and social programs were
offered as a community service
Commercial recreationoften
called eco- or adventure tourism
provides residents and visitors with
access to an areas spectacular
wilderness through a variety of
guided outdoor activities
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Theme Parks

Began with Knotts Berry Farms:
During the 1920s in Buena Park,
California, Knotts Berry Farm was
a berry farm and a tea room
Business grew and different
attractions were added to the site
Today, Knotts Berry Farms is
owned by Cedar Fair
Entertainment Corporation
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Size and Scope of the Industry
Theme parks and attractions vary
according to themewhich might be
historical, cultural, geographical, and
so on
Some parks and attractions focus on
a single theme; others focus on
multiple themes
There is an abundance of theme
parks located throughout the United
States
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Walt Disney World
Includes:
Magic Kingdom
Epcot
MGM Studios
Animal Kingdom
25 lighted tennis courts, 99 holes of
championship golf, marinas, swimming
pools, jogging, bike trails, water skiing,
and motor boating
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Magic Kingdom
More than 40 major shows and ride-
through attractions
7 lands include:
Main Street USA
Adventureland
Frontierland
Liberty Square
Fantasyland
Mickeys Toontown Fair
New Tomorrowland
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Epcot
Epcot is a unique, permanent, and
ever-changing worlds fair with 2
major themes: Future World and
World Showcase
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
MGM Studios
50 major shows, shops, restaurants,
ride-through adventures, and
backstage tours
Combines real working motion
picture, animation, and television
studios with exciting movie
attractions
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Animal Kingdom

Focuses on nature and the animal
world around us
Guests can go on time-traveling rides
and come face-to-face with animals
from the prehistoric past to the
present
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Universal Studios
Guided tours on its famous movie sets
Most formidable competitor facing the
Disney Corp.
One reason for Universals success is its
adaptation of movies into thrill rides
Another is their commitment to guest
participation
Largest movie studio and theme park is
Universal Hollywood
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Anheuser-Busch Companies
Largest corporate-owned theme/animal park
company in the United States
Leader in conservation and education
Dedicated to preserving marine life and uses
innovative programs to research various wildlife
dilemmas
Includes:
Sea World
Busch Gardens
Adventure Island
Water Country
Sesame Place
Discovery Cove
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Hersheys
1900s: Started producing mass quantities of milk
chocolateresulting in immediate success
The following decades brought many product line
expansions
1907: Milton Hershey opened Hershey Park as a leisure
park for employees of Hersheys Company
1908: The park started its soon-to-be huge expansion
The park continued to add more rides and attractions; as
the park continued to expand, the company decided to
open the parks doors to the public
1971: The park underwent redevelopment to turn the
small regional park into a large theme park
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Regional Theme Parks
Dollywood:
In 1961, a small attraction with a Civil War
theme called Rebel Railroad opened its doors
to the public
This attraction is now known all across the
world as Dollywood
The name came about in 1986 when Dolly
Parton became a co-owner of the park
LegoLand:
Owned and operated by the Lego Group
Marketed toward young families
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Regional Theme Parks
GatorLand:
Started when Owen Godwin built an alligator
pit in his backyard
After World War II, Godwin bought a 16-acre
plot located off Floridas second most traveled
highway
Provides a close-up view of Floridas animals
in their native habitat
Wet n Wild:
First major water park in the U.S.
In 1998, owner Goerge Millay sold the Orlando
Park to Universal Studios Recreation Group
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Clubs

Private clubs are places where
members gather for social,
recreational, professional, and
fraternal reasons
Many clubs are designed around a
housing development where the
neighborhood can utilize the services
of the club (golf, tennis, pool)
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Clubs

Many of todays clubs are
adaptations of their predecessors
mostly from England and Scotland
The Royal & Ancient Golf Club of St.
Andrews, Scotland, founded in 1758,
is recognized as the birthplace of golf
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Size and Scope of Club Industry
14,000 clubs in America:
Country and city clubs
6,000 country clubs
When the total resources of all the
clubs are considered (land, buildings,
equipment, thousands of employees,
etc.), we are talking billions of dollars
of economic impact
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Club Management
Similar to hotel management
The main difference between club
management and hotel management is that
with clubs the guests feel as if they are the
owners
Another difference is that most clubs do not
offer sleeping accommodations
Members pay an initiation fee and annual dues
Club Managers Association of America:
Goal is to advance the profession of club
management by fulfilling the educational and
related needs of the club managers
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Club Management Structure
Articles of incorporation and bylaws determine structure:
Members:
Members elect the officers and directors of the club
The club president is the lead member or official in
policymaking
The vice president is groomed for the role of president
Executive Committee:
Activities, grounds, and funding
Treasurer:
Gives advice on financial matters
General Manager:
Day-to-day operation
Asset management
Preserving and fostering the club culture
Secretary:
Records minutes of meetings
Takes care of correspondence
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Figure 11-1 Core Competencies of a General Manager
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Country Clubs
Nearly all country clubs have one or
more lounges and restaurants, and
most have banquet facilities
Some country clubs charge for an
initiation feesome as much as
$250,000!
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Country Clubs
Country clubs have 2 or more types of
membership
Full membership enables members to
use all the facilities all the time
Social membership only allows
members to use the social facilities
Other forms of membership can include
weekday and weekend memberships
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
City Clubs

Predominantly business oriented
Vary in size, location, type of facility,
and services offered
Some of the older, established clubs
own their own buildingsothers
lease space
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Other Types of Clubs
Professional Clubs: For people in the same
profession
Social Clubs: Allow members to enjoy one
anothers company; members represent many
different professions, yet they have similar
socioeconomic backgrounds
Athletic Clubs: Gives city workers and residents
an opportunity to work out, swim, play squash
and/or racquetball, and so on
Dining Clubs: Generally located in large city
office buildings
University Clubs: Private clubs for alumni or
alumnae
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Other Types of Clubs
Military Clubs: Cater to noncommissioned
officers and enlisted officers
Yacht Clubs: Provides members with
moorage slips, where their boats are kept
secure
Fraternal Clubs: Includes many special
organizations, such as the Veterans of
Foreign Wars, Elks, and Shriners
Proprietary Clubs: Operate on a for-profit
basis; owned by corporations or
individuals; individuals wanting to become
members purchase a membership, not a
share in the club
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Noncommercial Recreation
Noncommercial recreation includes:
Voluntary organizations, which are nongovernmental,
nonprofit agencies, serving the public-at-large or
selected elements with multiservice programs that often
include a substantial element of recreational opportunity
(i.e., the YMCA)
Campus Recreation programs include involvement by
campus recreation offices, intramural departments,
student unions, residence staffs, or other sponsors
Armed Forces Recreation provides well-rounded
welfare and recreational programs for military personnel
Employee Recreation promotes employee efficiency
through recreational activities
Recreation for special populations involves
professionals and organizations who serve groups such
as those with mental illness, mental retardation, or
physical challenges
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
Trends
An increase in all fitness activities
A surge in travel and tourism
In addition to a continuation of traditional
recreation and leisure activities, special
programs targeted toward at-risk youths
and latchkey children are also being
developed
Several additional products in the
commercial sector
Additional learning and adventure
opportunities for the elderly, such as
Elderhostel
Introduction to Hospitality
Fifth Edition
John Walker
Copyright 2009 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
All rights reserved.
The End

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