The business plan template is a CSTA

product in partnership with

Organisports
 Introduction
• The Federal Committee Report on Hosting
International Sports Events in Canada
recommended that:
– The resources, reference document template
and best practices to assist in the
development of a submission be designed.
• Consider that educational materials and training
would best be developed outside government; one
such organization being the CSTA.
Why Develop a Business Plan ?
– To develop the best structure
– To develop a strategic plan
– To identify the potential revenues
– To identify the organizational costs
– To identify the contribution in cash and VIK
– To identify if the existing infrastructures are
sufficient
– To identify the legacies
 For Whom?
– Regional and Provincial events
– National events
– International events
 How to Access
• Free of charge for CSTA members
• Available to non CSTA members for a fee
• Available on the CSTA web site
It’s Simple and Effective
(2 documents)
• Business Plan template
– Word format
– 2 patterns: CONTENT and SAMPLE
• Budget software
– Access format
Business Plan Table of Contents
– Foreword (how to use this document)
– Introduction
– Description of the event
– Vision, mission and objectives
– The structure of the organizing committee
– Terms of reference by division and department
– Major milestones
– Venues
– Budget
– Impact and legacies
– Conclusion and Appendices
Chapter 1: Description of the Event

– The Event Right Holder Organization

– Description of the Event
– Other Activities related to the Event
– Fact Sheet
Chapter 2: Mission and Objectives

– Vision
– Mission
– Objectives
 Chapter 3: The Organizing Committee

• Legal Aspects
• Political Bodies Structure
• Organizational Structure
 Chapter 4: Divisions
Terms of Reference and Objectives
• Executive management • Media Services
• Right Holder, • Competition
Governmental Relations • Ceremony
and Protocol • Volunteers
• Venue Management • Accommodation and
• Finance, Administration Food
and Human Resources • Logistics
• Sponsorships • Technology
• Fundraising and • Fit-out
Merchandizing
• Host Broadcaster
• Communications
• Venue Construction
 Chapter 5: Major Milestones

• 10 phases
• Identify actions to be taken in a particular order
• Design of the major milestones are based on:
– Business plan
– Marketing plan
– Operations Manual
– Venue Operations Manual
– Final Report
 Chapter 6: For each Venue
Description of the current situation of the venue:
– Existing venue or new construction?
– Infrastructure (date of construction, present state, etc.);
– Room availability, technical facilities and services.

• List of all the upgrades required to meet the right holder

requirements for hosting the event in terms of:
– Permanent construction;
– Temporary fit-out;
– Equipment.

• Availability of the Venue:

– Commissioning of the venue;
– Operation of the venue during the event;
– Decommissioning after the event.
Chapter 7: Impact and Legacies
– Economic impact projection (STEAM Model)
– Impact on sport development
– Venue legacy
– Financial legacy
– Equipment legacy
– Promotion legacy
– Educational legacy
– Expertise legacy
– Organizational legacy
– Integration legacy
Business Plan (Appendices)
- General program of the event
- Hiring plan
- By-laws table of contents
- Operations manual table of contents
- Site operations manual table of contents
- Marketing plan table of contents
- Final report table of contents
- Glossary
 Budget Structure
• 1st: budget division:
– 18 divisions,
• 2nd: budget sub-division
– Up to 10 per division;
• 3rd: work package
– Up to 50 per budget sub-division
• 4th: objects
– Up to 90 per work packages
– Same objects can be in many different work packages

.
 Budget Structure Example
• Division
– e.g.: 01-01-00.000 Event Management
• Sub-Division
– e.g: 01-05-00.000 Meeting expenses
• Work package
– e.g.: 01-05-01.000 Board of Directors
• Example of Objects within a work package
– 683 Buffet prior to the events
– 693 Non-alcohol beverages
– 694 Coffee

The code for coffee in the board of directors work package would
be: 01-05-01.694
 Value-in-Kind (VIK)
• VIK should be included in the budget in
order to reflect the contribution of
– Government
– Institutions
– Corporations
– Organizations
• Every line of the budget has two columns
– Cash column
– VIK column
 Main Budget Reports and Files
• Input of data (revenues)
• Input of data (expenses)
• Summary report (by division) (1st level)
• Sub-division expenses report (2nd level)
• Sub-division revenues report (2nd level)
• Work package expenses report (3rd level)
• Work package revenue report (3rd level)
 Other Reports
• STEAM report (economic impact)
– List of expenses related to the budget structure of the STEAM model
• VIK report
– List of expenses related to the various suppliers with VIK identify in the
budget which are spread in different divisions, sub-divisions and work
packages (i.e. host city contribution)
• Non-taxable work package
– List of objects which are not taxable in order to calculate the return of
the sales tax
• Object report
– List by objects which are spread in different divisions, sub-division and
work packages (i.e. coffee)
• Currency report
– List of expenses which were originally in a foreign currency which are
spread in different divisions, sub-divisions and work packages
 Budget Analysis
• Summary of revenues and risk
analysis (by division)
• Summary of expenses and risk
analysis (by division)
• Organizing Committee obligations
towards the Right Holder, which may
have financial impact on the budget
• Non-budgeted Items
• VIK authorities
 Budget Follow up
• carry out budget tracking by imputing all
expenses in the appropriate budget categories
for the purposes of verifying if the allocated
funds are sufficient Issue a purchase order
• track invoices received in relation to the
purchase orders that have been issued;
• manage the cash flow
• include percentage (%) parameters for each
budget division and sub-division thereby
ensuring that the established maximum
expenditure is not exceeded.
 This product was developed by:
• Francis Beausoleil • Radmila Puskar-Zutic
• Marc Bernier • Jacques Raby
• Rhéo Boisvert • Hugo Racine
• Roland Gascon • Gary Richards
• Marcel Labonté • Éric Savard
• Jim Murray
 Any Questions or if you want organisports to
produced your business plan?

ORGANISPORTS
Tel.: +1 (819) 345-5003
Fax.: +1 (819) 346-7939
E-mail:info@organisports.com

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