Search Engine Optimization (SEO)

Presentation by
Sunitha
Seo Company In India-KG Tech
What is Search Engine Optimization?

SEO is short for search engine optimisation. As the

term implies, seo company in India is all about
optimizing a website to gain maimum !isibility
within the search engine results.

SEO ta"es time and effort. #o not be fooled by e$

mails turning up unannounced in your inbo,
promising instant SEO results.
SEO

Once you ha!e realised the need for decent SEO on your website
you should approach the issue seriously. We see many clients who
ha!e dabbled with SEO, maybe using information they ha!e
gleamed from %ou&ube and other sources but the trouble is a lot of
information on %ou&ube is either completely wrong or out of date
and some of the ad!ice can actually harm the position of your
website within the search engines .

Increasingly people use 'oogle to search for products or ser!ices

rather than traditional sources such as %ellow (ages. I cannot e!en
remember the last time I loo"ed at %ellow (ages. So if you want to
get more customers the ob!ious way to do it is by getting your
website found easily in 'oogle.
O!er!iew) Search Engine Optimization
Search engine optimization *SEO+ is the process of impro!ing the
!olume and ,uality of traffic to a web site from search engines !ia
-natural- *-organic- or -algorithmic-+ search results.
SEO helps to ensure that a site is accessible to a search engine and
impro!es the chances that the site will be found by the search
engine.
It is the process of choosing targeted "eyword phrases related to a
site, and ensuring that the site places well when those "eyword
phrases are part of a Web search.
&he practice of designing web pages so that they ran" as high as
possible in search results from search engines.
SEO helps to ensure that a site is accessible to a search engine and
impro!es the chances that the site will be found by the search
engine.
'oals) Search Engine Optimization

Achie!ing a high ran"ing on the search engines

.oost sales / Increase your return on in!estment

Impro!e your competiti!e edge

Epand customer base and target audience

'rowth in site traffic

SEO and 0OI *0eturn on In!estment+

In terms of the return on in!estment, search engine optimisation

offers fantastic returns. If you simply place a large ad!ert in say
%ellow (ages it will sit there for a year but once printed you
cannot change it to meet changing circumstances and you cannot
impro!e it. &he great thing about search engine optimisation is
that you should always be thin"ing about twea"ing the focus of
the optimisation so you get eactly the results you re,uire.

&he cost of search engine optimisation is minimal. &he results

howe!er can be a complete game changer for your business.
Ob!iously no one can guarantee an increase in business as result
of successful search engine optimisation, howe!er it stands to
reason that if you1re easy to find on 'oogle and people are
loo"ing for your product or ser!ice on 'oogle then people are
going to try you rather than your competitors so you ha!e a much
better chance of increasing your le!els of business.
hat is possib!e "ith SEO

It is important to realise the limitations of search engine

optimisation techni,ues. &here are a lot of companies sending
out spam emails which you will probably ha!e recei!ed
offering to get you onto the first page of 'oogle by this time
net wee". &his is patiently rubbish. 'ood SEO ta"es effort
and good SEO ta"es time. &he timescale for seeing benefits
from careful search engine optimisation of your website is
wee"s and months rather than days.
P#OCESS$ Search Engine Optimization
Off (age are the best way to get more website traffic. Off page
factors include rele!ant bac" lin"s to the website, as well as anchor
tet. .ac" lin"s are !ery important for 'oogle for generating
traffic to the website
On$(age factors are related directly to the content and structure of
the website. On$page optimization in!ol!es modifying "eyword
fre,uency in the 203, Optimizing &itle, 4eadings, 4ypertet
3in"s and .ody tet. seo company in India
Onsite and o%%site SEO

When you are optimizing your website for search engine

!isibility there are two distinct aspects to the optimization.
On$site optimization refers to any changes that you ma"e to the
actual content of the website. &his on$site optimization may
relate to the tet that your !isitors can see when they !isit your
website or it may relate to the code behind the website that the
search engine will see, but that your !isitors will not
necessarily !iew.

5or instance, as we will see elsewhere, within the 6head1

section of the 4&73 code for each page of the website, you
may optimise the title, description and "eywords. &here are
also many other on$site optimisation opportunities, such as
using header tags and alt tags.In many ways the most
important part of on$site optimisation is to ma"e sure that all
your "eyword phrases are displayed within the body tet of
the page.
Offsite search engine optimization consists of numerous
acti!ities, such as re,uesting lin"s from other websites to your
website. In addition this now includes acti!ities ranging from
posting !ideos on %ou&ube through to setting up 5aceboo"
and &witter accounts.

&he single most important offsite acti!ity is the ac,uiring of

lin"s from other websites, to your website. Within reason the
more of these the better. 4owe!er it is also important that
these lin"s are high ,uality lin"s, which means that you should
be lin"ing from related sites and also sites that host ,uality
information and that are highly rated by 'oogle. 3in"s from
sites with a high 'oogle (age0an" are much more !aluable
than lin"s from website pages that ha!e a low (age0an" !alue.
&i%%erent search engines

&here are many different search engines a!ailable today the most famous
of which is 'oogle. Other eamples include .ing from 7icrosoft and
%ahoo. It is important that if you are promoting a website you ma"e sure
that each indi!idual search engine is aware of your particular website. &he
easiest way to do this is to search each search engine using your company
name and see if you can find the website.

Alternati!ely many search engines will allow you to eamine the search
engine to see if a particular website is listed by that search engine. %ou
may well ha!e recei!ed spam emails offering to submit your website to
thousands of search engines but in reality there are only a handful of
search engines that actually matter.

#o not be seduced by the idea that for a one$off cost will get your website
listed with thousands of search engines and all of a sudden you will start
getting lots more !isitors to your website.

Organic 's( paid search resu!ts

When 'oogle displays the search results, you will normally

see what are called 6paid for1 results displayed at the top of
the page and sometimes down the side of the page. &he 6paid
for1 results section is normally lightly shaded and is
fre,uently labelled as 6sponsored1 lin"s or ad!ertisements.

If you want your company to be displayed within the 6paid

for1 results section, then you need to register with 'oogle, and
ta"e part in a global auction. &his global auction will
determine which company is displayed at the top of the paid
for results, and which companies are displayed further down
the list. &he more you bid, the more li"ely that you will be
displayed at the top of the paid for results section.

Organic 's( paid search resu!ts
2sing the paid for results ser!ice from 'oogle can be attracti!e
to new companies that ha!e not yet fully de!eloped their
website, but ne!ertheless need to attract business !ia the
search engine results.%ou should read all the a!ailable
information from 'oogle, prior to entering into their paid for
ser!ice and you should "now how to cap ependiture within a
certain time period. Also be aware that this form of ad!ertising
can be !ery epensi!e, but on the other hand, if you are getting
results it may well be worth the epense.

Organic 's( paid search resu!ts

&he organic results, also referred to as natural results,
are displayed beneath the paid for results. &here is no
charge for ha!ing your web pages displayed within
the organic results section. &he order in which web
pages are displayed within the organic section is
determined by a series of comple algorithms used
by 'oogle to ran" websites.Search engine
optimisation is all about getting your website to be
displayed as high as possible within the organic
results section of the search engine results.
(age 0an"
&he 'oogle search engine gi!es each website page a (age0an"
number. &his (age0an" number is essentially an indication
that 'oogle assigns to the !alue of a particular web page. &he
(age0an" numbering system ranges from 8 at the bottom to
98 at the top, and it is important to realise that this is a non$
linear scale.%ou will find that many website pages ha!e a
(age0an" of zero which could indicate either that 'oogle has
yet to disco!ery and ran" this page or it could indicate that the
particular page has been penalised by 'oogle for attempting to
spam the search engines, and has been de$listed by the search
engine.
(age 0an"
%ou should endea!our to achie!e the highest possible (age0an"
for your homepage and other important pages within your
website.&he (age0an" that is publicly displayed within the
'oogle toolbar is only updated periodically, typically e!ery
few months. &his means that if you are engaged in intensi!e
SEO wor" on a website you cannot epect to see the
(age0an" mo!e up o!ernight.Sometimes you may find a web
page with a low (age0an" displayed towards the top of the
search engine results. &his may mean that competing pages
simply ha!e an e!en lower (age0an". It can also mean that
other factors are affecting the listing of the page within the
search engine results, apart from simply the (age0an" itself.
SEO Company in India- KG Tech

:' &ech*the registered SEO company in India+, which started as a

freelancing ser!ices to help retailers sell products online in ;88<,
has grown into a complete digital branding ser!ices pro!iding
solutions on SEO, SE7, S7O = related business re,uirements. It
was not a plan, but consistent growth of search engines and social
medias, launch of new mar"eting platforms e!ery year or two, shift
of customer base to online and growing demands of businesses to
create a reputable brand online has all brought us to where we are
today, ofcourse with our efforts and the trust that our customers
ha!e on us. We are etremely client$friendly company wor"ing on
customized solutions for e!ery pro>ect. 5or 7ore Information !isit)
seo company in India call us) ?@9A<BC@;88@8 , ?@9BB;BDC8E@D
)*ESTIO+S