INTRODUCTION

A general or fundamental law

A rule or code of conduct
The laws or facts of nature
A primary source

The action or business or promoting and
selling products or services including market
research and advertising.
Pricing
Product / Service Management
Distribution
Financing
Marketing-Information Management
Selling
Promotion

Setting and communicating the value of
products and services. Setting the price at
the right level.
Designing, developing, maintaining,
improving, and acquiring products and
services that meet consumer needs.
Determining the best ways for customers to
locate, obtain, and use the products and
services of an organization. Involves moving
the product each step from the design idea
to the consumer.

Budgeting for marketing activities, obtaining
the necessary funds needed for operations,
and providing financial assistance to
customers so they can purchase the business
products and service.

Obtaining, managing, and using information
about what customers want to improve
business decision making, performance of
marketing activities, and determining what
will sell.

Communicating directly with potential
customers to determine and satisfy their
needs.

Communicating with customers about the
product to achieve the desired result--
customer demand for and purchase of the
product. Includes advertising, personal
selling, publicity, and public relations.

The heart of your business success lies in its
marketing.
Most aspects of your business depend on successful
marketing.
The overall marketing umbrella covers advertising,
public relations, promotions and sales.
Marketing is a process by which a product or service
is introduced and promoted to potential customers.
Without marketing, your business may offer the best
products or services in your industry, but none of your
potential customers would know about it.
Without marketing, sales may crash and companies
may have to close.

is the philosophy that firms should analyze
the needs of their customers and then make
decisions to satisfy those needs, better than
the competition.
A marketing strategy in which advertising
efforts are focused on a small group of
highly-targeted consumers. Micromarketing
requires a company to narrowly define a
particular audience by a particular
characteristic
Refers to how product, price, place and
promotion strategies - the four P's of
marketing - create demand for goods and
services, and thus influence what is produced
and sold in an economy.
Also known as the Marketing Mix / 4 Ps
Product
Price
Place
Promotion

all the individuals and companies who
purchase goods and services for some use
other than personal consumption.
Organizational markets usually have fewer
buyers but purchase in far greater amounts
than consumer markets.
Industrial market
Resellers
Government
Institutional

Gatekeepers- control the flow of information
to other people
Purchasing agents
Supplier sales people
Buyers- they have the authority to contact
suppliers and negotiate purchase
transactions.
Purchasing agent
Purchasing Manager

Deciders- has the authority to make a final
purchase decision.