Average Variable Importance

5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Price] 5.224
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Mobile Brands] 5.376
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Multi-Sim Option] 3.952
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Handset built quality] 5.384
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Screen Resolution] 5.408
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Touch screen Responsiveness] 6.016
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Camera Quality] 5.928
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [User interface/OS] 5.824
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Availability of supported applications] 5.248
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [After Sale Service] 5.224
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Accessories Supplied with Mobile] 4.744
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Battery backup] 5.992
Frequency of change
More than 2
years
20%
Once in 12-
Months
11%
Once in 18-
months
42%
Once in 24-
Months
23%
Once in 6-
Months
4%
Total
Importance for multi-sim option

7
14%
6
12%
5
10%
4
20%
3
18%
2
14%
1
12%
Importance for multi-sim option
After sale service Importance

1
7%
2
11%
3
15%
4
19%
5
22%
6
26%
After sale service
Importance of battery backup
1
4%
2
8%
3
16%
4
20%
5
24%
6
28%
Battery Backup
Importance of availability of supported
application

1
7%
2
11%
3
15%
4
19%
5
22%
6
26%
Availability of Supported Application
User interface

1
4%
2
7%
3
11%
4
14%
5
18%
6
21%
7
25%
User Interface
Touch screen responsiveness

1
4%
2
12%
3
15%
4
19%
5
23%
6
27%
Touch Screen Responsiveness
Touch screen responsiveness

1
4
6
7
28
1
11
17
15
35
1 2 3 4 5 6
Touch screen responsiveness

Female Male
Camera Quality

1 1
9
10
25
3
2
7
18
16
33
1 2 3 4 5 6 7
Camera Quality
Female Male
Battery backup

1 1
2
5
8
29
1
4
24
25 25
1 2 3 4 5 6 7
Battery Backup
Female Male
After sale service

2
15
7
8
14
3
5
22
15
16
18
1 2 3 4 5 6 7
After Sale Service
Female Male
Post purchase
Availability of supported application

1
26%
2
38%
3
28%
4
3%
5
3%
7
2%
Total
After sale service

1
26%
2
38%
3
28%
4
3%
5
3%
7
2%
Total
User interface
1
26%
2
38%
3
28%
4
3%
5
3%
7
2%
Total
Camera quality

1
26%
2
38%
3
28%
4
3%
5
3%
7
2%
Total