APPLE INC.

Group 7
Mission Statement:
Apple is committed to bringing the best personal
computing experience to students, educators,
creative professionals and consumers around the
world through its innovative hardware, software
and Internet offerings.
Vision:
Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.
HISTORY OF APPLE, INC.
1976
Apple Computer Company founded.
1983 -1984
Enters Fortune 500.
John Sculley becomes president and CEO.
Apple airs 1984 during Super Bowl.
1985
Jobs forced out of company
1993
Sculley forced out.
1997
Steve Jobs returns to Apple.
2007
Apple changes name to Apple, Inc.

WHAT DOES APPLE DO?
Apple is an innovative company that
manufactures, markets, and sells many
kinds of consumer electronic devices.
Apple has developed a series of
computers, phones, portable media
players, software, and many other
products that have advanced
technology from what it used to be, as
well as creating new needs from the
consumers.

SWOT ANALYSIS
Strengths Weaknesses
Well recognized ,product differentiation
unique design, easy to use products

4
th
largest player in the global mobile
phone market
Strong brand image, Brand stability ,High
brand loyalty

Robust financial performance

Focused R&D driving innovation Holds
5% market share in mobile phone market

18.5% market share of global smartphone
market

Complete hardware/software package

Patent infringement lawsuit may
affect financial condition and
operating results

January 2010, Nokia filed law suit
for patent infringement with US
ITC

Product recalls, defects may harm
reputation and as significant
warranty and other expenses

2010, antennae problems in
iPhone 4- replacements free of
charge


Opportunities Threats
Strong growth in smartphone and tablet markets
to boost Apples revenues

Robust outlook for mobile advertising market
provides growth opportunity

Shipment of smartphones expected to be 850
million by the end of 2013

iPhone business continues to increases

Strongest player in mobile apps market
(350,000 apps)

Mobile advertising market is forecast to reach
approximately $25 billion by 2015
Increasing demand of online music and other
like cloud based services.


Rising popularity of Google
Android may affect its market
share

- 350,000 Android smartphones
are activated daily, 150,000
iPhone activated daily

- Steve Jobs was innovative
and a visionary for Apple. His
death may affect further
developments in Apple

Very reliant on specific suppliers
and component providers

Intense competition
Highly dependent on consumer
purchases

Apple shipped 3754000 Macintosh computers,
representing 7 percent unit downfall and 1
percent revenue downfall over the ending 2013
3rd quarter.

Apple sold 31241000 iPhone during the quarter 3,
of 2013 representing 20 percent unit growth and
15 percent revenue growth over the same quarter
of 2012.
[Corporate Release August 22
nd
, 2013]

PROFILE - APPLE CORPORATION
IPHONE AND MAC GROWTH
PROFILE - APPLE CORPORATION
FINANCIAL RESULTS FOR 3
RD
QTR 13
2013: Revenue-$35,323 million & net
quarterly profit of 1%.

2012: Revenue-$35,023 million.


Share Holders:
As of September 6th 2013, there were 2037
shareholders and total shares held were
563,873,553 amounting to
$279,269,654,594.
MARKETING
Apple Inc. marketing campaigns have focused on comparing PCs and
Macs. They have tried to educate the consumer electronic population
about Mac computers.
Their campaigns have been geared to a younger generation using pop
culture music and flashy visuals.
PC vs Mac commercials are really geared toward pointing out the flaws
in PCs and have been a huge strength for Apples Marketing.
PROFILE - APPLE CORPORATION
MARKETS & DISTRIBUTION
Apple Consumers

Education:
Throughout its history, the Company has focused on the use of
technology in education and has been committed to delivering tools
to help educators teach and students learn.

Creative Professionals:
Creative customers utilize a variety of activities including digital
video and film production and editing; special effects,
compositing/titling; digital still photography; graphic design,
publishing, print production; music creation/production; audio
production/sound design; web design, development, and
administration.
Other Market Segments:
Apple also provides hardware & software product solutions for:
Science, Business, Government, Information Technology.
PROFILE - APPLE CORPORATION
COMPANY BUSINESS STRATEGY
Proprietary Business Strategy
This strategy works as both its best friend and worst enemy
The company is able to benefit from exceptional technological
leaps by keeping their knowledge and products proprietary and
secret from competition.
With this they are not only closing off themselves to open forum
of ideas and criticisms they have caused a rift between
technological usability.

Because of this strategy Apple products can only use Apple
software, thus creating the strong competition between Apple &
PC.

Can both help and hinder growth and performance in the market.

Includes expanding its distribution network to effectively reach
more of its targeted customers and provide them with a high-
quality sales and post-sales support experience.





VALUE CREATION PROCESS
Focus On Education
eMac
Adding Value
iMac
Lifestyle Strategy
Digital Hub
Music Strategy (iTunes)
Video Strategy (iMovie)
Internet Strategy (iTools)
C
o
n
v
e
r
g
e
n
c
e
Apple I,II,III
Mac
Products Competitors
PC IBM, Dell, Acer, HP, Lenovo
iPod series Samsung , SanDisk , Creative, Microsoft
Zune, Napster Amazon.com, Napster
iPhone series Samsung, Google, Motorola
iPad Amazons kindle, Dell, HP, Samsung
Operating
system
Microsoft windows, Android OS, Linux
Major Competitors
History of Apple Products
1977 Apple II (first personal computer)
Cost $1,298
1 MHz microprocessor and 4-48 KB of RAM.

1983-Lisa
Cost $10,000
5 MHz processor and 1 MB of RAM.

1984 Macintosh
Cost $2,495
8 MHz processor and 128-512 KB of RAM.
*1985 Steve Jobs forced out

1987 Macintosh II
Cost $3,898
16 MHz processor and 128-512 KB of RAM.
*1997 Steve Job Returns
Today
CURRENT PRODUCTS:

Mac
1) MacBook Air
2) MacBook Pro
3) Mac Mini
4) iMac
5) MacPro
iPad
iPod
iPhone
Apple TV
Software


Steve launched iCloud June 2011


http://www.youtube.com/watch?v=DCjeSNomXrU

With iCloud users can
store photos, apps, doc,
calendars and access
songs on iTunes
without having them to
store in the phones
memory.
You can create amazing
documents and
presentations on your
iPhone, iPad, and iPod
touch. And now with
iCloud, you can keep your
work up to date across all
your iOS devices. You dont
have to save your work or
transfer any files. And its
free with iOS 5.

http://www.apple.com/iphone/icloud/

iCloud
WORKING CULTURE:
Freedom
You can create more than any other consumer
electronic company.

Relaxed Atmosphere
Funny, brilliant, relaxed co-workers and modern,
spacious, beautiful offices filled with comfortable
couches and huge picture windows make work time a
pleasure.

Passion for the products
"There's a passion for products and attention to the
most minute details," posted a Mac specialist
Apple employees truly feel they are changing the
world with what they are doing.

Apple is one of those companies where people
work on an almost religious level of commitment.

Apple is also known for strictly enforcing
accountability. Each project has a "directly
responsible individual," or "DRI" in Apple jargon.

A great working environment.
MERGER & ACQUISITIONS
Till date Apple has done with 48 acquisitions .

The Latest Acquisition being the ALGOTRIM ( Sweden).

Most of Apples M&As were software companies .

The list of some important acquisition includes Coral
software , NEXT , Spruce Technologies , Nothing Real ,
LALA.COM , Intrinsity , Polar Rose , Embark etc.




RECENT ACQUISITIONS
On 20
th
December
2011, acquired Anobit
for $390 million
August 1, 2011, Apple
acquired C3
Technologies US$267
February 23, 2012, acquired
Chomp for US$50 million
APPLE LATEST NEWS
Apple Unveils Logic Pro X (16/07/2013)

Apple Unveils iOS 7 (10/06/2013)

Apples App Store Marks Historic 50 Billionth Download
(16/05/2013)

Apple Increases iPad with Retina Display to 128GB.

New iPhone with bigger display predicted to be a major success
in China.

Apple's iOS grows mobile browsing share in US to dominant
65%