FINDING THE

FUTURE FACE OF
RADIANCE
PONDS

ABOUT THE BRAND

Pond's is an International Brand with a presence in over 56 countries,
whose name is synonymous with Skin Care for almost a century.

We are a global skin care expert that has a presence in over 50
countries, making us a skin care brand to reckon with. We take pride
in our state-of-the-art R&D facilities led from Ponds Institutes at New
York, Tokyo and Madrid, helping to create international beauty
solutions for women.

Our Pond's philosophy is based on the application of cutting-edge
technology in skin care and giving customized solutions for different
skin care needs. We have been listening to womens needs and
desires for over 150 years enabling us to deliver customised beauty
solutions. We accompany them on their journey to enhance the beauty
of their skin. Pond's is a trusted companion that understands the
significance of beauty for the Indian woman.

Launching Ponds
BB+ Fairness Cream
on Facebook
Driving
awareness and
generating trials
THE OBJECTIVE
1 2

THE CONCEPT

Ponds Future Face Of Radiance via Facebook

Ponds launched a new product called the Ponds BB+ Fairness Cream that helps
lighten dark spots and provides all day radiance that doesnt smudge or wash off
easily.

The main idea was to provide women a unique opportunity to be on the cover of
Femina Magazine with Ponds BB+ Fairness Cream.


Facebook was used to achieve the objectives

THE STRATEGY
Launch a New Product
Run a Contest to Spread the Word
Use visuals to attract fans & followers

THE EXECUTION

An activity spread Across India via Facebook

1. It was a contest where fans could participate in the Future Face
Of Radiance Contest in two simple steps.
2. The first step was to upload their picture and then give us a
reason why they want to be on cover of Femina Magazine.
Gratification The participant would get a chance to be on the cover of Indias
leading fashion & Lifestyle magazine, Femina Magazine.
Applications Main Page on Facebook
THE CONTEST APPLICATION
The application had 2 simple steps by which users could get a chance to be on the
cover of Femina Magazine
CONTENT WITHIN THE
APPLICATION
TOTAL USERS.
KEY METRICS OF THE CAMPAIGN
No. of Total Users: 4,494
We had 1,810 picures uploaded during the course of the campaign.
PHOTOS UPLOADED BY FANS
Age & Gender Break Up.
KEY METRICS OF THE CAMPAIGN
City Wise Break Up.
KEY METRICS OF THE CAMPAIGN
Total Statistics For Application
KEY METRICS OF THE CAMPAIGN
TOTAL TAB VIEWS 2,961

TOTAL PARTICIPATION 4,494

TOTAL IMAGES UPLOADED 1,810
THANK YOU