Escolar Documentos
Profissional Documentos
Cultura Documentos
Asha Nair
Sakshi Batra
Sonam Jain
Usha
Varun Kalra
Existing Players
Market Segmentation
Polar 5% USHA
ORTEM
Khaitan
ORIENT
15% KHAITAN
20% PADMINI
Usha 7%
POLAR
BAJAJ
Bajaj
18%
Ortem
Padmini
Ceiling fans
FRESH AIR
FANS
10%
TPW
Table/Wall/Pedes
20%
Freshair Fans
Product Strategy
Pricing Strategy
Packaging & Promotion Strategy
Distribution Strategy
People Strategy
PRODUCTS
Dealer’s Loyalty
19/08/2008 Section C Group No. 7 22
CONTINUED…..