Submitted by :

Manimala Paul
Ridham Gupta
Rajnandan Kumar
Nikhil Rawat
Vinay Mahajan
Sachin Joshi


Introduction
Pricol Limited (formerly known as Premier Instruments &
Controls Ltd) was established in 1974 at Coimbatore in Tamil
Nadu
It started its manufacturing operations in 1975 in the precision
engineering field of automotive instruments
Currently it has 53 % of market share in automotive instruments
Denso Corporation, Japan is the Joint Venture Partner with Pricol
since 1997
It manufactures and exports automotive components like
dashboard meters, fuel sensors, oil pressure switches, speedometer
drive cables, fuel cut off valve, filter suction, etc.
The other group companies Pricol Travels, Pricol Technologies,
Pricol Packing Limited, Pricol Cargo, Xenos Technologies, Pricol
Properties Limited, Pricol Corporate Services Ltd



Products of Pricol Limited
Product range of the company includes parts for:
Two wheelers
Speed sensors
Fuel level sensors
Oil pumps
Oil switches
Four wheelers
Analog clocks
Brake light switches
Gear shifter
Temperature sensors
Power sockets
Tractors, Construction and I ndustrial
Neutral safety switches
Pressure Gauges
Temperature Gauges
Over speed warning system

Continued
Commercial vehicles
Road speed limiter
Vehicle Tracking system
Fuel level sensors
Centralised lubrication system
Fleet management solution
Digital fare metres
Vehicle monitoring system
Vehicle tracking system
Sintered components
Gears
Piston
Gear shifter parts
Oil-less Bearings

Customer of the company
product
Domestic Customers
1.Two wheelers
Yamaha, Honda, Hero motors, Suzuki motors, Royal Enfield, Bajaj
2. Four wheelers
Toyoto motors, Honda, Maruti Suzuki, Mahindra, Tata,Reva, Renault
Nissan
3. Commercial vehicles
Ashok Leyland, Volvo, Piaggio, Eicher, Force motors, Mahindra Navistar
4. Tractors
Escorts, Sonalika, Swaraj Mazda, New Holland, Mahindra, Eicher, John
Deere
5. I ndustrial
Ashok Leyland, Kirloskar, Cummins, Mahindra,
6. Railways
SIEMENS, Indian railways, Integral Coach Factory








Continued
International Customers
1.Two wheelers
Harley Davidson, Honda, JAWA, Piaggio, Triumph, Moto Guzzi, Suzuki
2. Four wheelers
Suzuki, KIA
3. Commercial vehicles
BMC, Volvo, Pierce, Askam, Oshkosh, Navistar
4. Tractors
AGCO, John Deere, Massey Ferguson, Simplicity
5. I ndustrial Application
Parker, Teksan Generator, Lister Petter, Sab Wabco
6. Off road vehicles
Polaris, Arctic cat








SUPPLY CHAIN
SUPPLIER
PRICIOL
(MANUFACTURING
HUB)
DISTRIBUTER
CUSTOMER
HERO
MARUTI SUZUKI
BAJAJ
M&M
TRANSFORMATION
PROCESS
INPUTS
-Steel
-rubber
-chemical
-Heavy machine
process
OUTPUT
-Oilpump
-gauges
Careers with Pricol
Design
Engineer
INR 2 6.3k
Senior Design
Engineer
INR 3.3 7K
Technical Lead
INR 5 - 10k
Costing
Engineer
INR 4-6.2k
Lead - Software
INR 10 -18K
Software
Developer
INR 1.4 5K
Project Leader
INR 6.5 12K
Production
Manager
INR 3 8.5K
Quality Control
Executive
INR 2.8 6.5K
Lead System
Engineer
INR 7 12K
Technical Department Operations Department IT & Other
Department
Comparison with Competitors
Automotive Stampings
and Assemblies Ltd.
Shivam Autotech
Ltd.
Pricol Ltd.
Product Portfolio :

2 Wheeler
Components
Fuel Tanks
Chassis and
Suspension Parts
Oil Sumps
Product Portfolio :

2 wheeler
components
Train parts
Shafts & Gears
Industrial Machinery
Components
Product Portfolio :

Vehicle Tracking
System
4 Wheeler
Components
2 Wheeler
components
Industrial Machinery
Components
Commercial vehicle
components
Software Solutions
Service components
Facilities to meet automotive
standards as per the specific
customer requirements
For eg: SAE J 1378 for
SUZUKI, SAE J 1810 for
TOYOTA
Testing
facilities
Facilities for Mechanical components
and Electronics components
PRO ENGINEER WILD FIRE 3,
UNI GRAPHICS NX4
PIC development system (Microchip),
ICD2 (Microchip)
Design
facilities
Quality Aspects
Quality of design
Quality of conformance

Quality Policy
Systematic training and motivation of
employees
Complying with customer requirements and
applicable statutory/regulatory requirements
Continually improving the efficiency and
effectiveness of the Quality Management
Systems

Quality certification
ISO/TS 16949
Automotive Quality
Management
Global technical
specification and
quality management
std
By Bureau of Indian
Standards (BIS)
OHSAS
18001:2007
An internationally-
applied British
Standard for
occupational health
and
safety management
systems
ISO 14001:2004
Sets out the criteria
for an effective
Environmental
Management System
Reduced cost of
waste& savings in
consumption of
materials
Lower distribution
costs