WEB

ANALYTICS
GROUP 10
Munmun Dxt 20130
27
Parth Sanghv
Suagna Bagch
Rshabh
Shrvastav
Rshabh Khare
Rtushree Ray
Akshay
Maheshwar
Robn Garg
Busness Mode Canvas
Key partners
E Learnng porta for
Devce Partners
Onne Partners : E
commerce portas
ke pkart
A Watch Assemby
unt was estabshed
at Dehradun n 1990
Te-ups wth
nternatona e-
commerce
Key partners
E Learnng porta for
Devce Partners
Onne Partners : E
commerce portas
ke pkart
A Watch Assemby
unt was estabshed
at Dehradun n 1990
Te-ups wth
nternatona e-
commerce
Key Activities
Manufacturng
Sgncant dgta
presence
Reach out to
nternatona markets
through the dgta
meda
Launched new
products- R&D
Key Res!rces
Inteectua
nnovatons,
Sked manpower,
Producton house
Key Activities
Manufacturng
Sgncant dgta
presence
Reach out to
nternatona markets
through the dgta
meda
Launched new
products- R&D
Key Res!rces
Inteectua
nnovatons,
Sked manpower,
Producton house
"a#!e
Prpsitin
Trendy,
Fashonabe,
Reabe, Varety
Wthn the pocket
of the target
segment
"a#!e
Prpsitin
Trendy,
Fashonabe,
Reabe, Varety
Wthn the pocket
of the target
segment
C!st$er
Re#atins%ip
Actve Soca
meda presence
Customer access
ponts n form
hepdesks and
hepnes
Promotona ohers
C%anne#s
Onne portas
Reta chans
Mut-brand reta
outets
C!st$er
Re#atins%ip
Actve Soca
meda presence
Customer access
ponts n form
hepdesks and
hepnes
Promotona ohers
C%anne#s
Onne portas
Reta chans
Mut-brand reta
outets
C!st$er
Se&$ent
12-17 years,
teenagers
18-22 years,
coege goers
Begnner
professonas
C!st$er
Se&$ent
12-17 years,
teenagers
18-22 years,
coege goers
Begnner
professonas
Cst '(e#
Producton Cost
Runnng & Mantanng Infrastructure
R&D, Webste
Reven!e '(e#
Franchse based Onne portas,
Reta partners,
Renta Infrastructure
Reven!e '(e#
Franchse based Onne portas,
Reta partners,
Renta Infrastructure
Mantanng manufacturng pants
In)rastr!ct!re
Recrutment Retenton
Onne Tranng for desgn partners
*!$an Res!rce
'ana&e$ent
Mantanng Onne Porta
New Desgn ntroduced frequenty
Tec%n#&y
'ana&e$ent
Supper Management
Warehousng
Prc!re$ent
Inbound
Logstcs
Inspecton
Recevng and
Inspecton
Factory Stores
Operatons
H and L Machne
Layout
TOM
Packagng(Prmary
and Secondary)
Servces
24*7 hepne
After Saes
Servces
CRM porta
Outbound
Logstcs
Company Depot
Super Stockst
Whoesaers
Retaers
Marketng &
Saes
Ohers
Promoton
(Dherent, New
Trend Ads)
Assocaton wth
Events
Market Research
Brand
Ambassadors
Product Reated
Market Reated
S
U
P
P
O
R
T
P
R
I
M
A
R
Y
PORTERS VALUE CHAIN ANALYSIS
Marketng Spend
Ehectveness

New customer acquston

Brand Awareness
ROI of marketng campagn
ROI ) 'ar+etin& Ca$pai&n
1,-1.yrs
B!siness prcess
t ac/!ire ne0
c!st$er
Goodes wth Fastrack
products (Cross-seng)
Launch of New desgns(Up-
seng)
Partnershp wth onne portas
to dspay the product ads
*ypt%eses
Cross seng eads to an
ncrease n TOM
Upseng eads to ncrease n
saes
Promotons ncrease the tramc
to ead rato and the ead to
customer rato
KPI1'etrics
Increase n saes after
aunchng goode bag
scheme
Increase n Number of onne
vews of new products, sae
of new products
Tramc to ead rato, Lead to
customer rato
2ata
Increase n number of
footfas, POS data of saes
Capture onne vews of new
desgns, footfas generated
after aunch of new desgn
Number of onne shoppers
routed through any amate
channe partners
Ana#ysis Descrptve, Hstorc Descrptve, Hstortc Descrptve, Predctve
T#s
Reportng toos, capture
toos(sensor data to capture
footfas)
Research toos, anaytcs too
to measure user behavour
onne
Vsuazaton toos
ROI ) 'ar+etin& Ca$pai&n
13-,,yrs
B!siness prcess t
ac/!ire ne0 c!st$er
Sponsor coege events (gve t-shrts
for nnovatve deas/answers)
Onne Soca Meda Campagns
*ypt%eses
Sponsorshp boosts TOM n Target
Market
Onne Campagns ncrease
number of onne tramc
KPI1'etrics
Increase n footfas n nearby stores
after events
Tramc to ead rato, Lead to
customer rato
2ata measure footfas and TOM n TM
Number of onne shoppers
routed after promotons
Ana#ysis Descrptve, Predctve Descrptve, Predctve
T#s
Reportng toos, capture toos(sensor
data to capture footfas)
Vsuazaton toos

ROI ) 'ar+etin& Ca$pai&n

4!st Pr)essina#s
B!siness prcess t
ac/!ire ne0 c!st$er
Corporate te-ups to make avaabe
fastrack products at dscounted
rates
Onne Soca Meda Campagns
*ypt%eses
Corporate te-ups boost TOM n
Target Market
Onne Campagns ncrease
number of onne tramc
KPI1'etrics
Increase n saes after
mpementng corporate dscounts
Tramc to ead rato, Lead to
customer rato
2ata measure footfas and TOM n TM
number of onne shoppers routed
after promotons
Ana#ysis Descrptve, Hstorc and Predctve
Descrptve, Hstorc and
Predctve
T#s
Saes gures n company
markketng MIS system
Reportng toos, capture
toos(sensor data to capture
footfas), Vsuazaton toos
Bran( A0areness
1,-1. YEARS
B!siness prcess t
ac/!ire ne0
c!st$er
Goodes wth Fastrack
products(Cross-seng)
Launch of New desgns
*ypt%eses
Cross-seng eads to an
mprovement n TOM
Up-seng eads to an
mprovement n TOM
KPI1$etrics
Cross-seng saes month-on
month, Rato of Cross-
seng/tota saes
Up-seng data Month-on-Month,
Rato of Up-seng/tota saes
2ata Inhouse CRM database
Surveys, bogs
Ana#ysis Predctve Anayss Predctve Anayss
T#s
Reportng toos, Data capture
toos, sentment anayss toos
sentment anayss toos
Bran( A0areness
13-,,yrs
B!siness prcess t
ac/!ire ne0
c!st$er
Partnershp wth onne portas to
dspay the product ads
Sponsor coege events (gve
t-shrts for nnovatve
deas/answers)
*ypt%eses
More nvestment n space for Banner
advertsng on onne portas eads to
an mprovement n TOM
More ead generaton(n terms
of nsttutes) for
sponshorshps mproves TOM
KPI1$etrics
ROI= LEADS GENERATION/TOTAL
BUDGET
Income from coege
sponsorshp
2ata
Tota Banner-Ad Budget and ead
generaton from ths segment
Month on month- data on
number of partners
Ana#ysis
T#s
Bran( A0areness
4!st Pr)essina#s
B!siness prcess t
ac/!ire ne0
c!st$er
Te up wth corporates (meda &
advertsng companes)
Saes peope to engage customers
vstng outets
*ypt%eses
More te-ups and dscounts eads to an
mprovement of TOM of the sad
segment
More engagement to a customer AT
Reta and POS eve eads to
mprovement of TOM
KPI1$etrics
Saes by corporate empoyee wth
whom we have te ups
Average tme-engagment wth
customers
2ata
Month-on-Month data on TOM of the
segment, Number of Te-ups,vaue of
each te-ups
Month-on-Month average tme wth
customers, Upseng and cross-
seng data per saesman
Ana#ysis
Anayss of saes gures durng on
campus sae/corporate dscount saes
Anayss of saes gures after
ncreased customer engagement
T#s Reportng toos Reportng toos
Ne0 C!st$er Ac/!isitin

13-,,yrs
B!siness prcess t
ac/!ire ne0 c!st$er
Sponsor coege events (gve t-shrts
for nnovatve deas/answers)
Onne Soca Meda Campagns
*ypt%eses
Sponsorshp events and on campus
promoton heps mprove saes
Onne Campagns ncrease onne tramc
whch eads to new users buyng
KPI
Increase n footfas n nearby stores
after events, Saes n on campus stas
durng sponsorshp, Customer
acquston cost for nbound &
outbound marketng
Tramc to ead rato, Lead to customer
rato, Soca sharng
'etrics
Measure footfas and TOM n TM
Number of new onne shoppers routed
durng and after promotons
2ata
Saes data of nearby stores and n
campus sta n campus
Saes durng campagn
Ana#ysis
Descrptve, Predctve. Correaton
between ncreased saes and
sponsorshp event n target stores
Descrptve, Predctve. Correaton
between ncreased saes Onne Soca
Meda Campagns
T#s
Reportng toos, capture toos(sensor
data to capture footfas)
Vsuazaton toos