"It is a startling fact that one of

the most dangerous places for a

woman is her own home.
- Charlotte Alfred
NO MORE SILENCE

If you are doing social marketing
just to say you have done it, you
are doing wrong
History
Social marketing was born in 1970s, when Philip
Kotler and Gerald Zaltman realized that the same
marketing principles that were being used to sell
products to consumers could be used to sell ideas,
attitudes and behaviors.
It began as a formal discipline in 1971 with the
publication of: Social Marketing: An approach to
planned Social Change in the journal of marketing
by the aforementioned marketing experts.
Every 9 minutes a women becomes a
victim of domestic violence.
Forms of Domestic Violence
Physical violence involves the use of physical force against
another. Examples include hitting, shoving, grabbing, biting,
restraining, shaking, choking, burning, forcing drug/alcohol
use, and assault with a weapon, etc
Sexual violence involves the violation of an individuals
bodily integrity (sexual assault), including coercing sexual
contact, rape, and prostitution, (sexual harassment), Sexual
abuse also includes behavior which limits reproductive
rights, such as preventing use of contractive methods and
forcing abortion.
Emotional abuse involves undermining an individuals
sense of self-worth. Examples of emotional abuse include
constant criticism, name-calling, embarrassing, mocking,
humiliating, and treating like a servant.
More than 68% of women in India are victims.
244,270 crimes against women were reported.
With our campaign - NO MORE SILENCE, we can achieve the following:






The volunteers need to pay price of time,
efforts and travelling to rural area as well as
guts seeing the violent nature of the campaign.




. DHARAVI Asias Biggest Slum Area
Reason:
a) High illiteracy rate
b) Patriarchy - Belief that women are not equals & are considered inferior between the
two genders.
c) Frustration
Juhu One of the better areas in Mumbai.
Reason:
a) Pressure of urban living
b) Displacement
Eg: Insecurity over a job,

Make Violence against Women-A public issue.
Serve as a vehicle to Inform and educate people.
Sponsorship of or links to Events, involving women.
Special Hoardings specifying
TV and Radio shows
In school, college
Social media
Street plays
Posters, banners and hoardings on very emotional appeal.


POLICY
1983: Section 498-A into the Indian Penal Code.
Government of India passed a Domestic Violence Bill: 2001
Protection of Women from Domestic Violence Act: 2005
19 March 2013, the Indian Parliament passed a new law called the
Criminal Law (Amendment) Act, 2013

Politics
No particular political personality or party
associated with the campaign
Does not attack or target any community,
group or individual in particular
We must all take our little steps to prevent
such violence against women
Attempts to enlighten people


The internal public:
Volunteers
NGO volunteers
Victims of domestic voilence
Government
The external Public:
Youth
Target audience
Media Professionals

Rotract club
Nss
Ngos
Online:- YouTube
Satyamev Jayate
The financial aid shall be taken from companies dedicated
to the empowerment of women globally.
Tata
Celebrities