WELCOME

TO
MADE BY:

1. KRUPA OSWAL 24
2. ABHISHEK RAUT 25
3. PRATIK SHAH 27
4. PUSHKAR KULKARNI 33
5. URVI PATIL 41
6. NIKHIL YADAV 47
 INTRODUCTION

WHAT IS COMMUNICATION ???

DERIVED FROM THE LATIN TERM “COMMUNIS”.

“COMMUNICATION MEANS TO SHARE IDEAS,

PROBLEMS, EMOTIONS, ETC. WITH OTHERS.”

IT’S A DYNAMIC PROCESS WHICH IS EVER CHANGING,

GROWING AND DEVELOPING.
 WHAT IS CORPORATE
COMMUNICATION ???
 AN ORGANISATIONAL COMMUNICATION ACTIVITY
UNDERTAKEN INTERNALLY AND EXTERNALLY.

 THE TERM EMPHASIS ON PROMOTING THE

IDENTITY AND PRESENTING THE IMAGE OF A
CORPORATE HOUSE.

 CORPORATE COMMUNICATION SERVES AS A

LIAISON BETWEEN ITS ORGANISATION AND ITS
PUBLIC.
EVOLUTIONOFCORPORATECOMMUNICATION

THE ROLE OF RHETORIC AND PUBLIC ADDRESS.

FROM PRINTING AND PUBLISHING NEWS PAPERS.

PUBLICITY.

THE INDUSTRIAL REVOLUTION.

PUBLIC RELATIONS ON ITS OWN.

EMERGENCE OF MODERN CORPORATE COMUNICATION.

FATHERS OF MODERN CORPORATE COMMUNICATION.

PAUL GARRET AURTHUR PAGE

 CHANNELSOF

COMMUNICATION

INTERNAL EXTERNAL

COMMUNICATION COMMUNICATION

INWARD OUTWARD

COMMUNICATION COMMUNICATION
 FLOW OF THE MESSAGES WITHIN THE ORGANISATION.

PERSONS NOT LOCATED IN OFFICE - CARRIED OUT BY ELECTRONIC

MEDIA.

COMPUTER MEDIATED COMMUNICATION REPLACING TRADITIONAL

FORMS.

Eg: QUERIES, INSTRUCTIONS & EVEN DISCUSSIONS,

INSTEAD OF MOVEMENT OF PAPERS OR HOLDING MEETINGS.

 MESSAGES GOING OUT ARE OUTWARD & THOSE THAT ARE
RECEIVED FROM OUTSIDE ARE INWARD COMMUNICATION.

OFFICE PROCEDURES INCLUDE FILING OF THE INCOMING AND

OUTGOING MESSAGES.

EXTERNAL COMMUNICATION IS FURTHER DIVIDED INTO :

OUTWARD COMMUNICATION
INWARD COMMUNICATION
 MESSAGES GO OUT TO CUSTOMERS, SUPPLIERS, BANKS, GOVERNMENT
DEPARTMENTS, MASS MEDIA & GENERAL PUBLIC IN THE FORM OF :

 LETTERS
 FAXES
 TELEPHONE CALLS
 ADVERTISEMENTS
 PRESS HAND OUTS

 ORGANISATIONS HAVE A POLICY ABOUT THE STYLE AND

APPEARANCE OF THE MESSAGE.
 MESSAGES RECEIVED FROM CUSTOMERS, SUPPLIERS, OTHER
ORGANISATIONS, GOVERNMENT DEPARTMENTS IN THE FORM OF :

 MAGAZINES
 BROCHURES
 JOURNALS
 TELEGRAMS
 CIRCULARS

 MESSAGES FILED FOR RECORD AND REFRENCE.

 CHANNELS OF COMMUNICATION
TYPES OF
COMMUNICATION

FORMAL INFORMAL
COMMUNICATION COMMUNICATION

VERTICAL
COMMUNICATION

HORIZONTAL
COMMUNICATION

CONSENSUS
FORMAL CHANNEL :
FORMAL CHANNELS ARE DIVIDED INTO:

VERTICAL COMMUNICATION
HORIZONTAL COMMUNICATION
CONSENSUS
THEY CARRY OFFICIAL MESSAGES IN THE
ORGANISATION.

MESSAGES WITHIN THE ORGANISATION,

BETWEEN THE MANAGERS, SUPERVISORS
AND WORKERS FOLLOW A FORMAL
CHANNEL.
VERTICAL CHANNEL
MESSAGES MOVE BETWEEN SUBORDINATES &
THEIR SUPERVISORS.

IT IS FURTHER DIVIDED INTO :

 DOWNWARD COMMUNICATION

 UPWARD COMMUNICATION
 IT CONSISTS OF MESSAGES GOING FROM HIGHER
AUTHORITY LEVELS TO LOWER AUTHORITY LEVELS.

IT CAN BE IN THE ORAL OR WRITTEN FORM.

ITS COMMON PURPOSES ARE :

INTRUCTIONS ABOUT A SPECIFIC TASK.
FEED ABOUT SURBORDINATES PERFORMANCE.
INFORMATION ABOUT THE IDEOLOGY & THE GOALS OF
THE ORGANIZATION.
 MESSAGES WHICH GO FROM SURBODINATES TO
SUPERVISORS & TO HIGHER LEVELS OF AUTHORITY.

IT CAN BE IN THE ORAL OR WRITTEN FORM.

ITS COMMON PURPOSES ARE :

TO GIVE INFORMATION TO THE MANAGEMENT.

TO UNDERSTAND CONCERNS OF THE
SUBORDINATES.
TO CONTRIBUTE IDEAS & SUGGESTIONS.
 MESSAGES THAT TRAVEL BETWEEN PERSONS OF EQUAL STATUS OR
SAME LEVEL OF AUTHORITY IN THE ORGANISATION.

NEEDED FOR SEVERAL PURPOSES IN AN ORGANISATIONS.

CAN BE ORAL OR WRITTEN.

IT SERVES FOR PURPOSES LIKE EXCHANGE OF INFORMATION &

PERSUATION.

SERVES AN IMPORTANT FUNCTION OF PROVIDING EMOTIONAL &

SOCIAL SUPPORT.
 IT IS A CHANNEL THAT IS NEITHER VERTICAL NOR HORIZONTAL.

ENSURES DECISION EXPLORED THOROUGHLY & DISAGREEMENTS

DISSOLVE.

THE MAIN IDEA IS TO EMPOWER & NOT TO OVER POWER.

REQUIREMENTS :

 TIME
 COMMUNICATION SKILLS
 CONSIDERATION
 OPEN MINDEDNESS
INFORMAL COMMUNICATION
INFORMAL CHANNEL IS ALSO CALLED AS GRAPEVINE.

TAKES PLACE DUE TO INDIVIDUAL’S NEEDS AND DESIRES.

EXPRESSES DREADS, WORRIES & COMPLAINTS.

INSPITE OF ADVANTAGES IT HAS CERTAIN DISADVANTAGES.

TOOLS OF CORPORATE
COMMUNICATION

ADVERTISING

BRAND MANAGEMENT

PUBLIC RELATIONS
 FORM OF COMMUNICATION THAT PERSUATES A CUSTOMERS
TO PURCHASE A PRODUCT OR SERVICE.

 PERSUATION INVOLVES ADDS DESIGNED TO CREATE OR

MEASURED BRAND IMAGE.

ADVERTISING MODES :
MAGAZINES

RADIO

TELEVISION

NEWSPAPERS
 BRAND MANAGEMENT

APPLICATION OF MARKETING TECHNIQUE TO A SPECIFIC

PRODUCT, PRODUCT-LINE,OR BRAND.

VALUE FOR BRAND IS DETERMINED BY PROFIT

GENERATED.

DISCIPLINE FOR BRAND MANAGEMENT :

 BE EASY TO PRONOUNCE
 BE EASY TO RECOGNISE
 BE EASY TO REMEMBER
 ATTRACT ATTENTION
 STAND OUT AMONG A GROUP OF OTHER BRANDS
 PRACTICE OF MANAGING THE FLOW OF INFORMATION
BETWEEN THE ORGANISATION & ITS PUBLIC.

PROVIDES AN ORGANISATION OR INDIVIDUAL AN EXPOSURE

TO THEIR AUDIENCES.

BASIC IDEA IS TO BUILD A RAPPORT BETWEEN :

• EMPLOYEES

• CUSTOMERS

• INVESTORS

• VOTERS
 WHAT COMMUNICATION
ENCODES AND PROMOTES ??

STRONG CORPORATE CULTURE.

COHERENT CORPORATE IDENTITY.

PROFESSIONAL RELATIONSHIP WITH PRESS.

SOFISTICATED APPROACHES TO GLOBAL

COMMUNICATION.
 IMPORTANCE OF CORPORATE
COMMUNICATION
CORPORATE COMMUNICATION MAKES A COMPANY
VISIBLE.

CUSTOMERS & EMPLOYEES GET TO KNOW MORE ABOUT

THE COMPANY.

DEVLOPS CO-OPERATION & UNITY BETWEEN THE

MANAGEMENT & THE EMPLOYEES.

THUS, A COMPANY DOESN’T EXIST WITHOUT CORPORATE

COMMUNICATION.
MADE BY:

1. KRUPA OSWAL 24
2. ABHISHEK RAUT 25
3. PRATIK SHAH 27
4. PUSHKAR KULKARNI 33
5. URVI PATIL 41
6. NIKHIL YADAV 47