Terry Williams | Jeff Stacey | Mark Kerzner

Energy Data Refinery

A Purpose-Built Analytics Platform That Allows E&P Companies to
Analyze Big Data as Never Before
Tex
t
Founders
Terry Williams, Sr.
Solution Founder - 20 Years Energy
Industry, developer and architect of
Schlumberger data collection & analytic
systems
Mark Kerzner
Technology Partner - 20+ Years in IT
Consulting, patents and books in well
logging software, Big Data Expert
Jeff Stacey
Corporate Development
20 Years Big Data
Analytics Entrepreneur
What is the E&P Problem We Address?
E&P Data is Scattered, Poorly Structured
Analysis is Not Current or Actionable
Custom Algorithms, Possible Solutions are Proprietary
Accelerate Big Data into Insight, using Optimized Technology Stack
Actionable Metrics & KPIs- Predictive & Real Time Decision Support
Solution and Algorithms based on Industry Best Practices
Conclusion
E&P industry spends billions of $USD correcting mistakes that could be avoided.

We had the data, but we didnt have the information.- Walter Wriston, CEO of Citibank, on the 2008 Crash
What we do
Embed industry best practices via
key KPIs and Metrics
Enable The Best Decision Possible,
when it is needed most
Actionable
Information
Gather and Pre-Process a more
valuable data set than ever before
Enable Predictive Planning and Real-
Time Alerting to Optimize Operations
Our Stack
How we do it -
+
Solution Life-Cycle
Operational Responsiveness:
- Exec Dashboard for Strategic Guidance
- Analytic Events Give Actionable Alerting:
- Disaster Prevention Analytics & Streaming
Our Differentiation & Advantages
Industry Best Practices:
- Audit Trail & Investigative Support
- Machine Data Streaming & Archival
- Data Transform & Deep Analysis
Regulatory Compliance:
- Data Agg & Protection
- FlowLine, Condition Monitoring
- Public, Private or On-Prem Cloud
Market Opportunity
IDC - Energy Analytics
Market
BP highly values condition monitoring because it helps us
manage our machines more effectively by allowing us to
identify developing abnormal conditions and plan our
maintenance activities
- Gillian Goby, Performance Enhancements Leader, BP
27.3%
CAGR
WW
$4.74B Worth
by 2018
$1.42B
in 2013
How will we make money?
2014
2015
Goal - 3 Custom Pilot
Engagements with Key Clients:
Pro Services + Solution =
ASP of ~ $500-750K Per Rig
SAAS Subscription + Data
Storage Fees TBD
(Possible Splunk Model)
Competitor Positioning: Best of Both Worlds
Vertical Best Practices, Best of Breed Technology
Direct
Vertical Products Customized for
this problem area.
Indirect
DIY & Custom Code Approaches
Go-To-Market Scalability Model
Technology Assesment Training Marketing
Amazon Web Services,
Dell, RackSpace, etc. as
OEM & Hosting Partners, act
as Tier 1 Support, giving us
front line support and
scalability
Jeffs Relationships
with Key SIs will drive
Assessments and ROI
Case for Paid
Customer Pilots
Energy Data Refinery will
remain in Prime Project
Ownership for 2014
Projects, but will be
backed by the clout of
our SI Partners
Initially, Energy Data
Refinery will Conduct all
Proposals, but Key SIs and
Channels will be Enabled
over time
Value
Proposals
Solution
Development
Implementation
& Subscription
Support
Project
Analysis
Current State of the Company
Collection, Storage,
Analytics Solution
Operational, Ready for
Customer Integration
Self-Funded Resources
3 Principal Product Leads +
Offshore Resources on Demand
Customer Demand -
Exceeding Execution
ARAMCO, many early
Prospects
Partnership Prospects
Dell, Red Hat, BI ISVs
Contact
Energy Data Refinery
Terry.Williams@energydatarefinery.com
Jeff.Stacey@energydatarefinery.com
Mark.Kerzner@energydatarefinery.com
twitter.com/markkerzner
facebook.com/mark.kerzner
Backup
Material
BI & Big Data are #1 and
#5 Investment Areas for
Software VCs
Why Invest in Big Data Business Intelligence?
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Economic Impact
Environmental Impact
Social Impact
Regulatory impact
The Impact of an Oil Spill -
~$25B+ USD?
The Gulf Coast Spill