by

Strada IQ
October 2014
CANADIAN SALES
THIRD QUARTER 2014
The Perfect Storm
We are witnessing a perfect
storm for auto sales in
Canada.

When all the variables align
its awesome to see the
effect.

With impressive results.

Breaking Records
July-August-September are
literally off the charts.
This year:
July: + 11%
August: + 8%
September: + 13%
3rd Quarter: + 11%
Three Quarter: + 5%

0
50
100
150
200
2014 2013 2012
Third Quarter
July August Sept
WHAT GENERATES STRONG NUMBERS
THE BACKSTORY
Monthly Payments: The magical $500.00 per month

Dealing With Negative Equity: Being able to Roll Over Deficiencies

Longer Loan Terms: The terms persist in getting longer, more widespread.

Throttled Up: All manufacturers are being competitive.

Big Data: Manufacturers using big data to laser focus incentives.

Customers: Using the incentives to support the deficiencies.
Which manufacturer has an incentive on a model that suits our requirements, that we can roll over the
trade, get a new vehicle, and keep on paying $500/month.

Who Is Really Ahead
YTD
Porsche: + 36%
Nissan: + 29%
Land Rover: + 28%
Jaguar: + 18%
Subaru: + 16%
Audi: + 16%
Infiniti: + 11%
VW: + 10%
Lexus: + 9%
Chrysler: + 9%
Mercedes-Benz: + 9%


Who Is Behind
Mini: - 20%
Volvo: - 7%
Kia: - 4%
Acura: - 4%

Notice that only a few are
slightly behind
Who is Disrupting?

Some models keep on rattling
the established order.

Jeep Cherokee.16,402
Lexus IS..3,094
M-B CLA.2,730
BMW 4 Series.2,499
Porsche Macan......798
Free Flowing Money
Long Terms
Low Rates
Loans
Its a manifesto to the
financial services that
empower vehicle sales in
Canada.
The power of money, long
terms, rolling over
deficiencies.


Chart from JD Power PIN
Jetta.26,216
Ford Fusion....14,508
Honda Accord........13,483
Toyota Camry..12,008
Hyundai Sonata..10,611
Chrysler 200....7,864
Nissan Altima..7,719
Chevy Malibu..5,345
The Jetta what can you say.
Honda Civic..51,936
Hyundai Elantra40,060
Toyota Corolla..39,035
Mazda 3.....33,016

The Civic is a constant, with the Elantra
and Corolla trading paint.



All Figures from Automotive News

SOME NUMBERS
THIRD QUARTER 2014
Compact Mid Size Sedans
Ford F Series....97,223
Ram.66,675
GMC Sierra....36,342
Chevy Silverado31,757

The new GM pick ups are gaining ground
on the Ram.

Ford Escape.40,584
Toyota RAV4.27,183
Honda CR-V.25,861
Hyundai Santa Fe24,981
Chrysler Journey..19,516
Chevy Equinox.....15,402

An hyper competitive segment. As usual
Escape is ahead, with a surge by the
RAV4.


SOME NUMBERS 1
THIRD QUARTER 2014
CUV/SUV Pick Up
Audi Q55,971
Lexus RX5,785
Acura RDX..5,865
Acura MDX.....4,496
BMW X5..4,349
M-B M Class...4,206
M-B GLK..4,053
BMW X3......3,956
Cadillac SRX .........3,274
Infiniti QX60.....2,598
Buick Enclave..2,540
BMW X1.2,137
Lincoln MKX....2,115
Range Rover Sport1,912

The gun fight persists in the corral.
BMW 3 Series7,462
M-B C Class..4,958
Audi A4......4,301
Lexus IS.....3,094
Cadillac ATS...2,612
Infiniti Q50...2,497
Acura TL.1,669
Lincoln MKZ...1,167
CTS.794
The IS - ATS Q50 impressive!


SOME NUMBERS - 2
THIRD QUARTER 2014
Entry Luxury
Luxury SUV/CUV
Lamborghini....85
Maserati....393
Ferrari....155
Panamera.....182
GT-R..109
R8.....100
Rolls-Royce...54
Bentley....103
Tesla Model S....450
Volt...1,294
Leaf...805


Mustang.4,391
Camaro..2,630
Challenger....1,331


Frozen in time. Yes, the new Mustang is
cool.

SOME NUMBERS - 3
THIRD QUARTER 2014


Pony Cars



Did You Know
OUR THOUGHTS
ON THE THIRD QUARTER OF 2014
Huge 3
rd
quarterimpressive and off the charts.
Is MerBimAu cannibalizing sales with new models?
We are disappointed by Ford.
The new GM pick ups are finally gaining ground.
When will the financing backlash occur?
The segments remain hyper competitive.
Every manufacturer will stay throttle up to the end of the year.
On track to achieve new heights in sales.
Expect judicious sales management during the last month.

Thank You